18 • February 2026 • Powersports Business www. PowersportsBusiness. com

CONFERENCE

Best In Class recipients represent a broad range of dealership sizes and markets, each setting a benchmark for excellence.

MCGRATH POWERSPORTS CEDAR RAPIDS, IOWA

Category: Finance & Insurance McGrath Powersports is a consistent top performer in F & I, known for delivering exceptional results without compromising trust or integrity. Every customer— whether firsttime or returning— receives the same level of clarity, respect, and value-driven service. This balanced approach has elevated the dealership’ s finance department to a model of Best In Class performance, where strong profitability and customer confidence go hand in hand.

MORITZ SPORT & MARINE MANDAN, NORTH DAKOTA

Category: Sales & Service Excellence Moritz Sport & Marine in Mandan, North Dakota, delivers Best In Class performance across new unit sales, pre-owned sales, and service operations. The dealership increased new unit sales by more than 16 % year over year while achieving nearly 20 % growth in pre-owned volume, supported by a diverse inventory spanning powersports and marine segments. Customer-focused processes, including guided walkthroughs and integrated sales and finance consultations, enhance comfort and long-term loyalty. The service department achieved an 81 % gross profit ratio in 2024, up 16 % from 2023, driven by strategic staffing, specialized technicians, and operational efficiency. Moritz’ s waterfront location and on-site demos further elevate the customer experience.

ON TARGET SUNMAN, INDIANA

Category: New Unit Sales On Target has built a family-oriented sales culture that consistently delivers top customer satisfaction scores. A unique commission structure encourages teamwork rather than competition, creating a faster and more enjoyable buying experience for customers. With an experienced sales team— many with over a decade of tenure— product knowledge and collaboration drive long-term success. This culture has kept On Target’ s new unit sales strong for more than 30 years.

RIVER CITY PRO MOTORSPORTS NEWBURGH, INDIANA

Category: Marketing Since transitioning to new ownership, River City Pro Motorsports has undergone a remarkable transformation. Unit sales and service revenue have tripled, driven by innovative marketing strategies and strong community engagement. A revitalized social media presence and a highly successful grand re-opening event have strengthened local connections and brand visibility. By blending small-town values with modern marketing execution, River City Pro Motorsports has earned a Best In Class recognition.

SIMPLY RIDE EDEN PRAIRIE, MINNESOTA

Category: Pre-Owned Unit Sales & General Manager Leadership Simply Ride sets the gold standard for preowned motorcycle sales in the Upper Midwest, pairing unmatched volume with strong, people-first leadership. As the region’ s largest buyer and seller of used motorcycles, Simply Ride sold more than 800 units in 2024 and is on pace to exceed 900 in 2025, supported by a 250 + unit in-season inventory and a non-commissioned, highly engaged sales team. Under disciplined general manager leadership, the dealership restructured its business plan, doubled down on training, and prioritized employee satisfaction— driving nearly 8 % year-over-year growth, rising profitability, and customer ratings that rank among the best in Minnesota.

SAN JACINTO / STUBBS HARLEY- DAVIDSON HOUSTON, TEXAS

Category: Community Service San Jacinto / Stubbs Harley-Davidson earns Best In Class recognition for blending rider culture, live music, and community engagement into a dealership experience that extends well beyond sales. Through its close connection with the iconic Stubbs brand, the dealership regularly hosts events that bring riders, musicians, and local supporters together for a shared cause. These gatherings strengthen the local riding community while supporting charitable initiatives and small businesses across the Houston area. San Jacinto / Stubbs Harley-Davidson demonstrates how community service can be authentic, scalable, and deeply rooted in local identity.

UNCHARTED ADVENTURES BLUEFIELD, WEST VIRGINIA

Category: New Unit Sales Uncharted Adventures experienced a breakout year after expanding into powersports, achieving 46 % year-over-year growth in

Tim Hammond, general manager of Simply Ride, accepted the Best In Class award for Pre-Owned Sales and General Manager Leadership.

new unit sales. Strategic leadership changes, aggressive training, optimized inventory planning, and flexible financing options fueled rapid success. Community engagement and performance-based culture further accelerated results. By building systems designed for sustainable growth, Uncharted Adventures has quickly established itself as a Best In Class contender.

YOUNG POWERSPORTS XL CENTERVILLE, UTAH

Category: Service Excellence, New Unit Sales, Community Impact & Leadership Young Powersports XL Centerville exemplifies Best In Class performance across every major dealership discipline. Operating from a 115,000−square-foot facility serving 11 leading manufacturers, the dealership has delivered consistent new-unit sales growth since opening in 2023, including strong month-over-month gains through 2024 and 2025. Its service department— featuring more than 20 bays and a dedicated assembly building— accounts for over 28 % of the organization’ s repair orders and continues to expand billed hours and technician retention. Guided by strong leadership and industry-recognized training programs, XL Centerville has earned multiple OEM honors while building deep community trust, outstanding customer reviews, and a culture of continuous improvement.

Z & M HARLEY-DAVIDSON GREENSBURG, PENNSYLVANIA

Category: Community Service Z & M Harley-Davidson exemplifies Best In Class community service through a longstanding, meaningful impact across the greater Pittsburgh region. Their signature Reason-To-Ride fundraiser has raised more than $ 300,000 since 2016 and engaged over 13,000 riders. In partnership with Variety – the Children’ s Charity, Z & M helps provide adaptive bikes, strollers, and communication devices to children with disabilities. By combining accessibility, rider engagement, and visible impact, Z & M has built a sustainable model for dealership-led philanthropy.