alism, and continuous improvement. By leading with transparency and education, Cycle City ensures customers feel confident and informed throughout the purchasing process. Their ability to achieve top-tier results without sacrificing trust or compliance reflects a balanced approach that elevates both the dealership and the customer experience.

HAYWARD POWERSPORTS HAYWARD, WISCONSIN

Category: Finance & Insurance Hayward Powersports has established itself as a gold standard in F & I performance. The dealership’ s F & I department consistently delivers exceptional results while maintaining a strong focus on professionalism, compliance, and customer satisfaction. Their team approaches every transaction with clarity and care, ensuring customers receive value-driven solutions tailored to their needs. This commitment to excellence has made Hayward Powersports a leader in F & I operations and a deserving Best-in-Class honoree.

JAY’ S OF MAUSTON MAUSTON, WISCONSIN

Category: Finance & Insurance At Jay’ s of Mauston, the F & I experience is viewed as an opportunity to build trust and long-term relationships— not just close a deal. The dealership’ s team consistently demonstrates integrity, transparency, and customer-first values while delivering strong financial performance. Their balanced approach ensures customers feel respected and informed, reinforcing loyalty well beyond the sale. Jay’ s of Mauston exemplifies what Best In Class F & I looks like when people truly come first.

JAY’ S POWER CENTER REEDSBURG, WISCONSIN

Category: Finance & Insurance Jay’ s Power Center has earned Best In Class recognition by building an F & I operation rooted in trust, consistency, and professionalism. The dealership delivers strong performance while maintaining transparency and a customer-focused mindset. Every interaction reflects a commitment to longterm

relationships rather than short-term gains. This disciplined, ethical approach has positioned Jay’ s Power Center as a benchmark for F & I excellence in the region.

JONESBORO CYCLE & ATV BONO, ARKANSAS

Category: Finance & Insurance Jonesboro Cycle & ATV stands out for its exceptional F & I performance and commitment to customer satisfaction. The dealership offers a comprehensive range of financial protection products while maintaining a personalized, customer-first approach. Their knowledgeable team works seamlessly to ensure every buyer receives solutions tailored to their needs, strengthening trust and loyalty. Consistent results, strong teamwork, and a dedication to excellence make Jonesboro Cycle & ATV a Best In Class leader in F & I.

KEN’ S SPORTS KAUKAUNA, WISCONSIN

Category: Finance & Insurance Ken’ s Sports Inc. exemplifies F & I excellence

through consistent top-tier performance, unwavering compliance, and a deep commitment to customer trust. The dealership’ s F & I department plays a critical role in overall success by delivering strong financial results while maintaining ethical, transparent practices. Ken’ s Sports Inc. continues to set the bar for what Best In Class F & I looks like in today’ s powersports retail environment.

LAKES AREA POWERSPORTS WALKER, MINNESOTA

Category: Finance & Insurance Lakes Area Powersports has built an F & I department that delivers strong results with integrity at its core. The team consistently puts customers first while striving for operational excellence and continuous improvement. Their disciplined approach has made F & I a foundational strength of the dealership, reinforcing customer confidence and long-term success. Lakes Area Powersports earns Best In Class recognition for refusing to settle for average.