The Best In Class Dealership Award recognizes powersports dealerships that have demonstrated exceptional performance across key areas of the business, including sales, service, leadership, customer experience, and community involvement over the past 12 months. These awards highlight dealers that have achieved measurable results while maintaining disciplined operations and a strong focus on long-term sustainability. Best In Class recipients represent a broad range of dealership sizes and markets, each setting a benchmark for excellence and serving as models for success within the powersports industry.
AMS Ducati Dallas
Dallas, Texas
Category: Marketing
Advanced Motor Sports Ducati Dallas has transformed a historic Dallas honky-tonk into a destination dealership for Italian motorcycle enthusiasts. Under the ownership of former racer Jeff Nash, the store blends modern Ducati models with meticulously restored classics, creating a showroom experience unlike any other. General Manager Marty Scribner leads a strong digital strategy, producing educational and engaging social media content across multiple platforms. These efforts have driven exceptional engagement and led AMS Ducati Dallas to sell more parts, accessories, and apparel than the rest of the Ducati dealer network combined, making AMS Ducati Dallas a clear Best In Class marketing leader.
Chopper Powersports
Fridley, Minnesota
Category: Finance & Insurance
Chopper Powersports sets a high standard for ethical, results-driven F&I operations. The dealership consistently exceeds industry benchmarks in profitability, compliance, and customer satisfaction while maintaining transparency throughout the buying process. Their F&I department balances strong performance with customer-first values, ensuring every transaction builds trust and long-term loyalty. This disciplined approach has made F&I a core pillar of the dealership’s success and positioned Chopper Powersports as a Best In Class example of how strong financial performance and customer care can go hand in hand.
Cycle City
Rochester, Minnesota
Category: Finance & Insurance
Cycle City earns Best In Class recognition for its disciplined, high-performing F&I department. The team consistently delivers strong financial results while maintaining a culture rooted in integrity, professionalism, and continuous improvement. By leading with transparency and education, Cycle City ensures customers feel confident and informed throughout the purchasing process. Their ability to achieve top-tier results without sacrificing trust or compliance reflects a balanced approach that elevates both the dealership and the customer experience.
Hayward Powersports
Hayward, Wisconsin
Category: Finance & Insurance
Hayward Powersports has established itself as a gold standard in F&I performance. The dealership’s F&I department consistently delivers exceptional results while maintaining a strong focus on professionalism, compliance, and customer satisfaction. Their team approaches every transaction with clarity and care, ensuring customers receive value-driven solutions tailored to their needs. This commitment to excellence has made Hayward Powersports a leader in F&I operations and a deserving Best-in-Class honoree.
Jay’s of Mauston
Mauston, Wisconsin
Category: Finance & Insurance
At Jay’s of Mauston, the F&I experience is viewed as an opportunity to build trust and long-term relationships — not just close a deal. The dealership’s team consistently demonstrates integrity, transparency, and customer-first values while delivering strong financial performance. Their balanced approach ensures customers feel respected and informed, reinforcing loyalty well beyond the sale. Jay’s of Mauston exemplifies what Best In Class F&I looks like when people truly come first.
Jay’s Power Center
Reedsburg, Wisconsin
Category: Finance & Insurance
Jay’s Power Center has earned Best In Class recognition by building an F&I operation rooted in trust, consistency, and professionalism. The dealership delivers strong performance while maintaining transparency and a customer-focused mindset. Every interaction reflects a commitment to long-term relationships rather than short-term gains. This disciplined, ethical approach has positioned Jay’s Power Center as a benchmark for F&I excellence in the region.
Jonesboro Cycle & ATV
Bono, Arkansas
Category: Finance & Insurance
Jonesboro Cycle & ATV stands out for its exceptional F&I performance and commitment to customer satisfaction. The dealership offers a comprehensive range of financial protection products while maintaining a personalized, customer-first approach. Their knowledgeable team works seamlessly to ensure every buyer receives solutions tailored to their needs, strengthening trust and loyalty. Consistent results, strong teamwork, and a dedication to excellence make Jonesboro Cycle & ATV a Best In Class leader in F&I.
Ken’s Sports
Kaukauna, Wisconsin
Category: Finance & Insurance
Ken’s Sports Inc. exemplifies F&I excellence through consistent top-tier performance, unwavering compliance, and a deep commitment to customer trust. The dealership’s F&I department plays a critical role in overall success by delivering strong financial results while maintaining ethical, transparent practices. Ken’s Sports Inc. continues to set the bar for what Best In Class F&I looks like in today’s powersports retail environment.
Lakes Area Powersports
Walker, Minnesota
Category: Finance & Insurance
Lakes Area Powersports has built an F&I department that delivers strong results with integrity at its core. The team consistently puts customers first while striving for operational excellence and continuous improvement. Their disciplined approach has made F&I a foundational strength of the dealership, reinforcing customer confidence and long-term success. Lakes Area Powersports earns Best In Class recognition for refusing to settle for average.
McGrath Powersports
Cedar Rapids, Iowa
Category: Finance & Insurance
McGrath Powersports is a consistent top performer in F&I, known for delivering exceptional results without compromising trust or integrity. Every customer — whether first-time or returning — receives the same level of clarity, respect, and value-driven service. This balanced approach has elevated the dealership’s finance department to a model of Best In Class performance, where strong profitability and customer confidence go hand in hand.
Moritz Sport & Marine
Mandan, North Dakota
Category: Sales & Service Excellence
Moritz Sport & Marine in Mandan, North Dakota, delivers Best In Class performance across new unit sales, pre-owned sales, and service operations. The dealership increased new unit sales by more than 16% year over year while achieving nearly 20% growth in pre-owned volume, supported by a diverse inventory spanning powersports and marine segments. Customer-focused processes, including guided walkthroughs and integrated sales and finance consultations, enhance comfort and long-term loyalty. The service department achieved an 81% gross profit ratio in 2024, up 16% from 2023, driven by strategic staffing, specialized technicians, and operational efficiency. Moritz’s waterfront location and on-site demos further elevate the customer experience.
On Target
Sunman, Indiana
Category: New Unit Sales
On Target has built a family-oriented sales culture that consistently delivers top customer satisfaction scores. A unique commission structure encourages teamwork rather than competition, creating a faster and more enjoyable buying experience for customers. With an experienced sales team — many with over a decade of tenure — product knowledge and collaboration drive long-term success. This culture has kept On Target’s new unit sales strong for more than 30 years.
River City Pro Motorsports
Newburgh, Indiana
Category: Marketing
Since transitioning to new ownership, River City Pro Motorsports has undergone a remarkable transformation. Unit sales and service revenue have tripled, driven by innovative marketing strategies and strong community engagement. A revitalized social media presence and a highly successful grand re-opening event have strengthened local connections and brand visibility. By blending small-town values with modern marketing execution, River City Pro Motorsports has earned a Best In Class recognition.
Simply Ride
Eden Prairie, Minnesota
Category: Pre-Owned Unit Sales & General Manager Leadership
Simply Ride sets the gold standard for pre-owned motorcycle sales in the Upper Midwest, pairing unmatched volume with strong, people-first leadership. As the region’s largest buyer and seller of used motorcycles, Simply Ride sold more than 800 units in 2024 and is on pace to exceed 900 in 2025, supported by a 250+ unit in-season inventory and a non-commissioned, highly engaged sales team. Under disciplined general manager leadership, the dealership restructured its business plan, doubled down on training, and prioritized employee satisfaction — driving nearly 8% year-over-year growth, rising profitability, and customer ratings that rank among the best in Minnesota.
San Jacinto / Stubbs Harley-Davidson
Houston, Texas
Category: Community Service
San Jacinto/Stubbs Harley-Davidson earns Best In Class recognition for blending rider culture, live music, and community engagement into a dealership experience that extends well beyond sales. Through its close connection with the iconic Stubbs brand, the dealership regularly hosts events that bring riders, musicians, and local supporters together for a shared cause. These gatherings strengthen the local riding community while supporting charitable initiatives and small businesses across the Houston area. San Jacinto/Stubbs Harley-Davidson demonstrates how community service can be authentic, scalable, and deeply rooted in local identity.
Uncharted Adventures
Bluefield, West Virginia
Category: New Unit Sales
Uncharted Adventures experienced a breakout year after expanding into powersports, achieving 46% year-over-year growth in new unit sales. Strategic leadership changes, aggressive training, optimized inventory planning, and flexible financing options fueled rapid success. Community engagement and performance-based culture further accelerated results. By building systems designed for sustainable growth, Uncharted Adventures has quickly established itself as a Best In Class contender.
Young Powersports XL
Centerville, Utah
Category: Service Excellence, New Unit Sales, Community Impact & Leadership
Young Powersports XL Centerville exemplifies Best In Class performance across every major dealership discipline. Operating from a 115,000-square-foot facility serving 11 leading manufacturers, the dealership has delivered consistent new-unit sales growth since opening in 2023, including strong month-over-month gains through 2024 and 2025. Its service department — featuring more than 20 bays and a dedicated assembly building — accounts for over 28% of the organization’s repair orders and continues to expand billed hours and technician retention. Guided by strong leadership and industry-recognized training programs, XL Centerville has earned multiple OEM honors while building deep community trust, outstanding customer reviews, and a culture of continuous improvement.
Z&M Harley-Davidson
Greensburg, Pennsylvania
Category: Community Service
Z&M Harley-Davidson exemplifies Best In Class community service through a long-standing, meaningful impact across the greater Pittsburgh region. Their signature Reason-To-Ride fundraiser has raised more than $300,000 since 2016 and engaged over 13,000 riders. In partnership with Variety – the Children’s Charity, Z&M helps provide adaptive bikes, strollers, and communication devices to children with disabilities. By combining accessibility, rider engagement, and visible impact, Z&M has built a sustainable model for dealership-led philanthropy.