In 2025, Denago Powersports brought a suite of affordable ATVs and dirtbikes to the market, and now, rolling into 2026, the manufacturer is looking to do the same in the UTV segment with the RanchHawk 650FI, which has an MSRP of $9,999.
The first public unveiling of its new value UTV came on the first day of AIMExpo on Jan. 7, and Denago Powersports General Manager David Garibyan says the RanchHawk is a great alternative for those looking for a UTV that won’t break the bank.
The RanchHawk is powered by a fuel-injected 623cc overhead-cam engine, transmitting power via an automatic CVT transmission and maintenance-free shaft-drive. It features adjustable remote-reservoir shocks and 13 inches of ground clearance to provide a smooth ride over all kinds of terrain.
RanchHawk also offers a color TFT instrumentation behind a tilt-adjustable steering wheel, plus a 10-inch TFT infotainment screen — which doubles as a back-up camera — is on the center console and links up via Bluetooth to deliver a standard audio system, along with GPS mapping and YouTube streaming. The windshield pivots at adjustable angles and can be folded down for an open-air experience.
The RanchHawk 650FI is equipped with a 10-inch TFT infotainment screen that links up via Bluetooth to deliver a standard audio system, along with GPS mapping and YouTube streaming.
Denago says the RanchHawk 650FI will enter serial production in the first quarter of 2026 and will be backed by a one-year parts-and-labor warranty.
“The UTV segment is very popular, but their prices have soared and put them out of reach,” says Garibyan. “With an MSRP of just $9,999, the fully featured RanchHawk 650FI will provide affordable access to the world of UTV adventuring and utility.”
Despite the price, Denago says The RanchHawk 650FI 4×4 is packed with features, like high- and low-range gearing, switchable 4-wheel-drive, EPS, and a locking differential. Other bells and whistles include a winch, trailer hitch, reverse camera, and tilting cargo bed.
Garibyan notes the RanchHawk as a great alternative for those looking for a UTV that won’t break the bank.
“The RanchHawk continues Denago’s legacy of providing the best value in powersports, offering the most standard features at an affordable price point,” he adds. “While some of our competitors charge extra for windshields, bumpers, doors, and towing kits, we include them as standard equipment.”
With high-powered, fully enclosed, and HVAC-equipped UTVs becoming more popular, SxS price tags can sometimes rival those of a SUV or a pickup truck. Denago’s latest move into the UTV segment welcomes a more diverse customer base and joins Polaris’ Ranger 500, Kawasaki’s Mule SX, Honda Pioneer520, and the CFMOTO UForce 600 as budget-friendly UTVs priced around $10,000.
A Dec. 17 article by the Motorcycle Industry Council reported on the decision of the Recreational Off-Highway Vehicle Association (ROHVA) to oppose Florida Senate
Bill 356, which would allow ROVs — UTVs and SxS — on public roads, stating that OEMs specifically design the vehicles for off-road use.
“ROHVA opposes allowing ROVs on roads that are not part of a designated trail system because, one, ROV manufacturers design, test, and sell ROVs for off-highway use only; and two, unlike cars and trucks, ROVs do not meet federal motor vehicle safety standards,” says Duane Taylor, ROHVA’s director of safe and responsible use programs, during a Florida Senate Transportation Committee hearing.
“Allowing ROVs on roads falsely signals that this practice is safe. It is not,” she adds.
Taylor also referenced written testimony submitted by American Honda Motor Co, which stated: “Honda appreciates that this proposed legislation gives the Florida Department of Transportation and local authorities the ability to prohibit UTV use in the interest of safety, but in our view, the interests of safety are best served by not allowing UTVs on public roads in the first place.”
While the committee ultimately approved the bill in a 3-2 vote, it faces an uphill battle to clear the Senate. Senator Jonathan Martin, who voted in favor of the bill, says, “I’m not supportive of it right now,” and expressed concerns about ROVs being operated on roads with speed limits over 35 miles per hour. He voted yes with the hope that the bill could be altered if it moves further through the process.
Senator Keith Truenow, who voted against the measure, says, “If the manufacturers can’t put their blessing on putting these vehicles on the road, I’m not in a position to make that move at this point.”
The Florida Senate Bill allowing ROVs on public roads comes at a time when manufacturers are making UTVs more year-round, with HVAC systems and fully enclosed cabs, and street-legal kit accessories, like mirrors, lights, and seat belts, are widely available via aftermarket suppliers.
Ravek.com lists 10 states that grant full or near-full legality to ride UTVs on public roads — with specific requirements. Those states include Arizona, Idaho, Michigan, Montana, North Carolina, North Dakota, Oklahoma, South Dakota, Utah, Washington and Wyoming.
Honda recently announced the return of its popular TRX90X sport ATV for the 2026 model year, a machine Honda says has become a mainstay in the company’s lineup for more than three decades.
The compact ATV is credited with opening the door for young off-road enthusiasts. With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine.
“The TRX90X represents what Honda is all about — building products that create lifelong riders,” says Colin Miller, manager of public relations at American Honda. “It’s reliable, fun, and confidence-inspiring, making it the perfect first step into the world of powersports.”
Designed to inspire confidence from the first ride, the TRX90X is a blend of approachability, safety, and reliability that Honda says parents can trust. From its durable chassis and smooth, manageable power delivery to its ease of use, the TRX90X is an ideal entry-level youth ATV that can spark a lifelong passion for riding.
- Color: Red
- MSRP: $3,549
- Now available
FRP rolled into AIMExpo 2026 with three prototypes that showcased the manufacturer’s evolving product strategy, as it continues to establish itself as a powersports brand focused on making outdoor riding more accessible.
Leading the display is the GMB220, a higher-capacity evolution of FRP’s widely adopted GMB100 mini bike. Equipped with a 212cc engine, the GMB220 is designed for those who seek a longer ride time and improved performance on steeper or more technical terrain. The mini bike features front and rear hydraulic disc brakes and upgraded front suspension to enhance stability and control.
Also on display was FRP’s M3 electric mini bike prototype, developed for riders ages 14 and older. Powered by a 48-volt, 21-amp-hour system, the M3 is engineered for smooth, predictable power delivery and simplified ownership. Features include hydraulic disc brakes, integrated lighting, a digital display with app connectivity and a built-in storage compartment.
Completing the lineup is a 40cc ATV concept that draws inspiration from late-1980s sport ATVs. The design incorporates squared-off bodywork and exposed frame elements while updating materials and construction to meet the expectations of modern riders.