www. PowersportsBusiness. com

Powersports Business • February 2026 • 19

BY CHRIS OFFICER ASSOCIATE EDITOR

Superstition suggests riding a green motorcycle is bad luck. That is, until a Tampa-area powersports dealership found an exception.

SpinWurkz Motorcycles in Seminole, Florida, is helping its riding community go green, and not by selling electric motorcycles. Instead, dealership owner Ted Brodene is working with The Evergreen Exchange— a carbon credit platform designed to make environmental responsibility practical and affordable for small and mid-sized businesses.

Ted’ s dealership, SpinWurkz, was recently voted No. 1 motorcycle store by Tampa’ s Best. Business is good, but Ted says he saw an opportunity with The Evergreen Exchange and offset the operational lifetime emissions of every motorcycle in his inventory— more than 300 metric tons of carbon.

He is the first powersports dealership participating in the program, which authenticates motorcycles as green-certified by generating carbon credits.

ESTABLISHING CARBON CREDITS So, what exactly is a carbon credit? It’ s essentially a metric ton of carbon dioxide that is removed, prevented, or offset from going into the atmosphere.

“ Think of it like a scale. It’ s a balancing act. Your bike creates emissions; we find something that offsets it,” says Casey Stabile, co-founder and CEO of The Evergreen Exchange.

“ It’ s not exactly carbon from your motorcycle being eliminated, but it’ s offsetting emissions [ through infrastructure and initiatives ] that is equivalent to your output,” adds Sheffield Brodene, Todd’ s brother, who brokered the business relationship between Spin Wurkz and The Evergreen Exchange.

Internal combustion-engine motorcycles will always emit carbon. However, eliminating initial emissions isn’ t the end goal. Rather, those emissions are offset through sustainability projects, which then produce a carbon credit.

Let’ s say a windmill produces 8,000 kilowatt hours of carbon-free electricity, which can be directly converted to how much coal was prevented from going into the atmosphere. The Evergreen Exchange takes that information and turns it into a transaction that is a tangible carbon credit.

“ We’ re not taking away the original pollution; we’ re offsetting it, making it neutral. There’ s going to be pollution. But we figured it’ s going to be X amount, so then we removed X amount,” Sheffield explains.

GREEN CERTIFIED In other words, a green-certified motorcycle purchased is a carbon-neutral bike. To

SpinWurkz Motorcycles, located in Seminole, Florida— just outside of Tampa— was recently named Best Motorcycle Dealership in the Tampa area by a community of voters. But owner Ted Brodene kept his hand on the throttle, and gave his customers even more options by teaming up with The Evergreen Exchange.

make the carbon credit an actual commodity, The Evergreen Exchange built a system that authenticates whatever claims need to be substantiated.

The offsets are calculated by allocating each bike a five-year, 5,000−mile-a-year lifespan. Each machine is attached to an environmentally sustainable project, such as the construction of a windmill or solar farm, planting trees, repairing forests or waterways. These actions thus offset the emissions a motorcycle produces in a 25,000−mile period.

“ Our claim right now is that we’ re going to cover 25,000 miles of a motorcycle being driven. We go through, understand the engine, and the impact that it will have on the environment. Then we find a project that generates carbon credits or carbon offsets to mitigate the bike’ s emissions, basically offsetting the impact it has on the environment,” says Stabile.

Each motorcycle’ s environmental impact is recorded and placed into a digital ledger— or blockchain— where nobody can change it. Every green bike features a QR code that is linked to a portal that shows all the data and documentation of the environmental impact, or carbon credit, that specific machine produces.

“ It’ s transparent for the consumer, and everybody can look at it. And if they want to go through and follow the trail, we provide the breadcrumbs,” Stabile says.

HOW DEALERS CAN SELL IT The Evergreen Exchange is only six months into launching, and SpinWurkz is the first motorcycle dealership to participate. Ted says his primary objective is getting customers to understand the concept, and that they can make an environmentally conscious decision without breaking the bank.

“ What is the biggest thing that has stopped people from going green? It’ s the price. It’ s expensive to be environmentally sound. We’ ve removed that excuse,” Ted explains.“ One of the things that I bring to the table is how do you sell it as a dealer? I’ ve been doing this for 23 years, and you can do this as a line item. You can put it right on your bill of sale. And if someone is financing a bike, you can pack it right into your pricing.”

Ted says he bakes that extra cost to carbonneutralize a motorcycle right into the monthly payments. If the price to get your bike greencertified at SpinWurkz is an extra $ 500; that cost, when rolled into a five-year financing plan, is a lot less daunting to a customer.

“ The truth is that a financing customer is more concerned about the monthly payment than they are about the total price. I’ ve seen it a billion times,” Ted says.“ If you’ re spreading out $ 500 over five or six years, it’ s less than $ 10 a month.”

With that approach, Sheffield adds, it’ s hard for a customer to justify not investing in something that would have a positive environmental

Just two months after its“ Chapter One” release, Harley-Davidson rolled out the second chapter of its 2026 motorcycle portfolio, featuring 13 new models that include a range of CVO, Grand American Touring, Adventure, Trike, and Enthusiast Collection segments.

GRAND AMERICAN TOURING The 2026 Grand American Touring lineup

includes the Street Glide Limited and Road Glide Limited models.

For enhanced performance, the new touring range features a new Milwaukee-Eight VVT 117 powertrain that offers 7.4 % more torque and 14 % more horsepower than the twin-cooled Milwaukee-Eight 114 powertrain in 2024 models.

Also featured are a restyled Grand Tour-Pak luggage carrier, a Rockford

Fosgate audio, and new comfort heated seating and handgrips.

New or updated features for the Street Glide Limited model include a new clear touring windshield that is four inches taller than earlier models, a 24−pound reduction in weight, a new fairing, and updated styling features, such as trim, wheel design, and an expanded accessories collection. impact— with the bonus of driving an ICE-powered vehicle and not going electric.“ So, for less than $ 10 a month, you can eliminate the carbon footprint of your motorcycle, and you can pull up next to a Tesla and flip them the bird.”

NEW GENERATION OF RIDERS Ted also talked about the generational shift happening in motorcycle enthusiasts. He says he sees the younger generation being more environmentally aware, and that practicing sustainability is becoming something dealers should be selling— especially if e-motorcycles are not on their showroom floor.

“ When it comes to the newer generation, the market is changing. The clientele is changing. It’ s a more-aware clientele than it’ s ever been,” Ted says, adding on a hypothetical sales pitch.“ Look, I know we sell fun. I finance happiness. Here it is. But it does have, you know, pollutants. So, let’ s offset that.”

And the sales pitch isn’ t far-fetched. Motorcyclists and off-road enthusiasts spend a lot of their time outdoors, doing the thing they’ re passionate about.

“ You’ ll never see a bigger environmentalist than a biker,” Stabile says.“ And this is protecting the thing that they love.”

The Evergreen Exchange model is replicable across the powersports industry, not just motorcycles. Dealers interested in getting their story involved can visit TheEvergreen- Exchange. com and set up a consultation.

Harley-Davidson is also beefing up the 2026 Road Glide Limited, such as a taller windshield and a 13−pound weight reduction. It also includes new styling features such as chrome or black trim, new wheel design, and expanded accessories.

Both Street Glide Limited and Road Glide Limited have an MSRP of $ 32,999.

H-D TRIKE LINEUP The 2026 Road Glide 3, Street Glide 3 Limited, and CVO Street Glide 3 Limited introduce a second generation of Harley- Davidson Trike design with a revised chassis and all-new rear suspension. Each model also

See Harley-Davidson, Page 20