EQUIPMENT AND TECHNOLOGY FOCUS latest software improvements without needing to bring machines out of service for a manual update.
The landscape industry is still in the early adopter phase when it comes to autonomous solutions, but it is clearly moving toward broader market acceptance, Quinn stated.
“ Autonomy is no longer theoretical to most people,” said Quinn.“ Consumers now see autonomous systems in everyday life, whether it’ s Waymos in cities, self-driving features in Teslas, or robot food delivery systems. That familiarity is helping reduce skepticism, and making commercial autonomy easier to understand. In landscaping specifically, the growth driver is practical, not novelty-based: contractors are looking for ways to do more with the crews they have in a market where labor remains constrained.”
According to Quinn, OPE dealers should understand that autonomy is fast becoming a legitimate commercial equipment category, and there will be a significant advantage for those who learn how to position it clearly and confidently.
“ Autonomy is no longer theoretical to most people. Consumers now see autonomous systems in everyday life.”
– CHARLES BRIAN QUINN
“ The sales conversation is not about replacing crews,” he said.“ But rather about improving output, consistency, and labor efficiency by reducing labor needs and helping contractors continue to serve and grow their business without relying on additional hard-to-find staff. This is more than a technology conversation; it is a productivity conversation.”
On the service side, the OEMs and dealers continue to support the machines and own customer relationships. The software provider offers training, support and resources to help manufacturers and dealers sell, demo, and support the autonomous machines.
This article originally appeared in OPE +, sister publication to SportsField Management magazine. sportsfieldmanagementonline. com May 2026 | SportsField Management
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