In these past couple of months as SFMA’s CEO, I ’ ve been deeply inspired by the people who make this organization, and this industry, what it is. You are the foundation of sports at every level. At SFMA, our job is to serve, support and champion your efforts. Here’s how we’re doing that right now — and where we’re going next .
One of my first priorities as CEO has been getting out in the field to hear directly from you. This listening tour isn’t about checking boxes; it’s about gaining a true understanding of your day-to-day challenges, the resource gaps you face, and the innovations you’re proud of.
From virtual chapter visits to oneon-one conversations , every interaction has provided valuable insight into what SFMA is doing well — and where we can and must do better . Your voices are directly shaping our strategic priorities . Please don ’ t hesitate to reach out — to me , to our board , or through your local chapter . Your voice matters .
Hiring and retaining talent continues to be a significant concern. That’s why we’re doubling down on workforce development and planting the seeds for the future of this profession. You can help us grow the pipeline by spreading the word and inviting young people into this rewarding field.
The role of a sports field manager today is part scientist , part artist, and part environmental steward. Whether it’s water conservation, reducing inputs, or adopting innovative field construction methods, sustainability isn’t just a buzzword — it ’ s a necessity. SFMA is committed to delivering the tools, education and research to help you make environmentally sound decisions without compromising field performance.
One of the greatest assets of SFMA is our network — local chapters , national events, peer-to-peer learning. As we look ahead to the 2026 SFMA Conference in Fort Worth, Texas, I invite you to not only attend, but to engage.
To every SFMA member: thank you. Your resilience, adaptability and dedication make this industry thrive. Enjoy these final weeks of summer; and know that SFMA is with you every step of the way.
– Paula Sliefert, CEO, SFMA