30 • November 2025 • Powersports Business

Baker Drivetrain recently announced James Simonelli as its new brand manager. Simonelli, well known in motorcycling’ s technical circles, makes his return to the company after working for Baker Drivetrain earlier in his 40−year career.

Simonelli has expertise in design, fabrication, product development, technical support, sales and marketing. His career has taken him from custom fabrication shops to some of the most respected brand names in the industry, including S & S Cycle and Turn 14 Distribution. This new role marks a homecoming for Simonelli, who previously spent seven years at Baker Drivetrain and played a pivotal role in strengthening the company’ s dealer relationships and new product portfolio.

“ I’ m thrilled to have James back with us at Baker Drivetrain,” says Baker Drivetrain President Lisa Baker.“ His technical expertise, enthusiasm, and proven brand-building approach will help drive our product and marketing to the next level. He’ s a great addition to our Baker Gearhead Crew.”

Most recently, Simonelli served as brand manager for Twin Power and Biker’ s Choice at Turn 14 Distribution, directing brand strategies, product launches, and growth initiatives.

“ It’ s exciting to be back at Baker Drivetrain,” says Simonelli.“ With the responsibilities they’ ve given me, I can have a big influence on the future of the company. My focus is on innovation and growth of our product line and I’ m really happy that I’ ll be face-to-face with our customers, representing Baker at shows, rallies and races.”

Simonelli has grown from minibike racing as a child to winning motorcycle land speed records at the Ohio Mile, while also racking up some highway miles. He says his garage is packed with ongoing projects of both the two-wheeled and four-wheeled variety.

This new role marks a homecoming for Simonelli, who previously spent seven years at Baker Drivetrain and played a pivotal role in strengthening the company’ s dealer relationships and new product portfolio.( Photo: Baker Drivetrain)

Maxxsonics has named Tim Page as its new western regional sales manager, bringing more than 40 years of experience in car, marine, and powersports audio.

The company says Page is already making an impact by signing new accounts and building relationships with dealers across the western region.

“ Tim brings instant energy and focus to our team,” says Eddie Ramirez, national sales manager.“ He’ s already winning business and creating new opportunities for our dealers. His ability to connect, motivate, and deliver is exactly what we need as we accelerate growth in 2025.”

Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand growth and managing dealer networks. At Maxxsonics, he will lead the Western U. S. territory, working closely with independent reps and distributors to strengthen dealer support and expand market presence.

“ Maxxsonics is one of the leading forces in audio and powersports, and I’ m excited to be part of the team,” says Page.“ The UTV category is impressive, as well as audio in all categories.”

Ramirez adds that Page’ s joining Maxxsonics now is perfect timing and a good fit.“ His understanding of the dealer landscape is already producing results.”

The company says that with Page on board, it shows its commitment to dealer growth and innovation across its brands, which include MB Quart, Hifonics, Crunch, and Autotek.

At Maxxsonics, Tim Page will lead the Western U. S. territory, working closely with independent reps and distributors to strengthen dealer support and expand market presence.( Photo: Maxxsonics)

HOTPRODUCTS

DRAG SPECIALTIES FUEL GAUGE The fuel gauge is bright and easy to read at a glance and is a great replacement for OEM # 750530-01B. Available in a chrome fi nish. The gauge fi ts’ 01-’ 07 FLHR,’ 01-’ 07 FXST / FLST, and’ 01-’ 08 FXDB / FXDC / FXDL / FLD- WG. The suggested retail price is $ 83.59.

NARROW SOLO REAR SEATS These Drag Specialties’ rear seats are designed to work with FL Solo front seats with plug-in backrests. Measuring 13” long by 7” wide, they are large enough for comfort yet will fi t in saddlebags for easy storage when not in use. Covered in high-quality automotive-grade vinyl with an ABS thermoformed seat base for a perfect fi t. Available in smooth and double-diamond stitch with black thread for’ 24 FLHTK / FL- TRK / FLHRXS and’ 97-’ 23 FLHT / FLHR / FLTR / FLHX( except’ 23 FLHXSE / FLTRXSE) models. Suggested retail price range of $ 200.95- $ 216.95.

UPPER CLUTCH CABLES The Drag Specialties cable easily connects to the OE lower clutch cable section to significantly reduce installation time— no need to drain the transmission fluid. Cables also come pre-lubricated for smooth, consistent, longlasting action. The design meets or exceeds the OE specifications, and the OE cable cover and housing can be reused. Available with stainless steel, black / chrome or black / black cable housing and fittings in stock cable lengths for’ 24-’ 25 FLHX and’ 23-’ 25 FLHXSE models. Replaces OEM # 37200574A. Suggested retail is $ 90.73- $ 95.83.

AIMExpo............................. 14 Arrowhead Engineered Products.......... 16

ADVERTISER INDEX

PARTS UNLIMITED..................... 2 Performance Brokerage Services......... 20

REAR BRAKE CALIPER KIT The Drag Specialties rear brake caliper kit accepts OEM bolts and comes with brake pads and bleeder screw. Available in chrome for’ 15-’ 17 Softail models and has a suggested retail price of $ 352.87.

Denago Powersports................... 21 EPG Brand Acceleration.............. 28, 29 HJC AMERICA......................... 6 KYMCO USA.......................... 12 Massimo Motors....................... 26 MOTOREX USA INC.................... 23

POLARIS INDUSTRIES................. 31 Protective............................ 13 Recreational Dealer Solutions, LLC...... 7, 15 Segway Powersports Inc................ 17 Torque Group......................... 32 WESTERN POWER SPORTS, INC......... 22