Giocar America, formerly known as Galfer USA, has announced the launch of GBrakes, a new high-performance line of braking products for motorcycles. The company, led by the Milesi family, brings more than 70 years of braking expertise across three generations to its new brand.
GBrakes will offer rotors, pads, and steel-braided brake lines for V-twin, sport and street, dirt, and dual-sport motorcycles. Riders and dealers will also have access to customization tools, including a V-twin rotor configurator and a made-to-spec brake line program, with a dedicated line configurator coming soon.
“We’ve taken everything we’ve learned over the past seven decades from my father and grandfather and evolved it into something new with GBrakes,” says Sandro Milesi, CEO of GBrakes. “This is a continuation of our legacy, but with a renewed focus on performance, rider support, and customer service.”
The family’s braking history dates back to 1952, when Maffio Milesi founded Galfer in Spain. In 1992, his son Giorgio Milesi established Galfer USA, building a strong presence in the American powersports market. Today, Sandro Milesi is leading the next phase with GBrakes.
GBrakes products, including precision laser-cut rotors, high-performance pads, and full brake kits, are available now at GBrakes.com. The line is also being distributed through Parts Unlimited, Drag Specialties, and Western Power Sports, giving dealers nationwide access to the brand.
Helmet manufacturer Simpson Motorcycles recently announced its plan to ramp up its efforts in expanding within the global motorcycle helmet and safety gear market with new product innovation and expanding relationships with dealers and enthusiasts.
Simpson’s parent company, Holley Performance Brands, says it plans to leverage its brand equity, differentiated design, and immersive dealer and consumer engagement to execute a focused global growth strategy within the $7 billion powersports safety market. This includes planned expansion and initiatives to capture the European market share and target high-growth regions in Asia-Pacific and Latin America.
“Simpson is one of Holley’s most iconic lifestyle brands, and its growth trajectory underscores how we are scaling into adjacent markets with significant long-term potential,” says Matthew Stevenson, president and CEO of Holley. “By investing in new products, immersive events, and global dealer partnerships, we are positioning Simpson as a category leader in performance-driven motorcycle safety.
Simpson recently hosted its inaugural “Saddle Up Global Dealer Summit” at its New Braunfels, Texas headquarters, bringing together top distribution partners from the U.S., EU, Australia, and Latin America. The summit showcased new limited-edition launches, strengthened dealer alignment, and identified opportunities for regionalized growth.
Simpson also made a high-impact presence at the 85th annual Sturgis Rally in South Dakota, where thousands of riders engaged with the brand through live activations, influencer events, community rides, and product showcases.
At Sturgis, Simpson unveiled the Simpson x Buell Mod Bandit helmet, a forged carbon fiber helmet born of a new strategic partnership with independent motorcycle manufacturer Buell Motorcycle Co. The collaboration bridges motorsports heritage with street relevance, reinforcing Simpson’s strategy of expanding OEM and brand partnerships.
Based on Simpson’s best-selling Mod Bandit platform, this release features a custom Buell-inspired paint scheme, forged carbon shell, sharp pinstriping, and iconic Buell branding. The Simpson x Buell helmet is now available for preorder here. Shipping will begin on Nov 1.
Baker Drivetrain recently announced James Simonelli as its new brand manager. Simonelli, well known in motorcycling’s technical circles, makes his return to the company after working for Baker Drivetrain earlier in his 40-year career.
Simonelli has expertise in design, fabrication, product development, technical support, sales and marketing. His career has taken him from custom fabrication shops to some of the most respected brand names in the industry, including S&S Cycle and Turn 14 Distribution. This new role marks a homecoming for Simonelli, who previously spent seven years at Baker Drivetrain and played a pivotal role in strengthening the company’s dealer relationships and new product portfolio.
“I’m thrilled to have James back with us at Baker Drivetrain,” says Baker Drivetrain President Lisa Baker. “His technical expertise, enthusiasm, and proven brand-building approach will help drive our product and marketing to the next level. He’s a great addition to our Baker Gearhead Crew.”
Most recently, Simonelli served as brand manager for Twin Power and Biker’s Choice at Turn 14 Distribution, directing brand strategies, product launches, and growth initiatives.
“It’s exciting to be back at Baker Drivetrain,” says Simonelli. “With the responsibilities they’ve given me, I can have a big influence on the future of the company. My focus is on innovation and growth of our product line and I’m really happy that I’ll be face-to-face with our customers, representing Baker at shows, rallies and races.”
Simonelli has grown from minibike racing as a child to winning motorcycle land speed records at the Ohio Mile, while also racking up some highway miles. He says his garage is packed with ongoing projects of both the two-wheeled and four-wheeled variety.
Maxxsonics has named Tim Page as its new western regional sales manager, bringing more than 40 years of experience in car, marine, and powersports audio.
The company says Page is already making an impact by signing new accounts and building relationships with dealers across the western region.
“Tim brings instant energy and focus to our team,” says Eddie Ramirez, national sales manager. “He’s already winning business and creating new opportunities for our dealers. His ability to connect, motivate, and deliver is exactly what we need as we accelerate growth in 2025.”
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand growth and managing dealer networks. At Maxxsonics, he will lead the Western U.S. territory, working closely with independent reps and distributors to strengthen dealer support and expand market presence.
“Maxxsonics is one of the leading forces in audio and powersports, and I’m excited to be part of the team,” says Page. “The UTV category is impressive, as well as audio in all categories.”
Ramirez adds that Page’s joining Maxxsonics now is perfect timing and a good fit. “His understanding of the dealer landscape is already producing results.”
The company says that with Page on board, it shows its commitment to dealer growth and innovation across its brands, which include MB Quart, Hifonics, Crunch, and Autotek.
The fuel gauge is bright and easy to read at a glance and is a great replacement for OEM #750530-01B. Available in a chrome finish. The gauge fits ’01-’07 FLHR, ’01-’07 FXST/FLST, and ’01-’08 FXDB/FXDC/FXDL/FLDWG. The suggested retail price is $83.59.
These Drag Specialties’ rear seats are designed to work with FL Solo front seats with plug-in backrests. Measuring 13” long by 7” wide, they are large enough for comfort yet will fit in saddlebags for easy storage when not in use. Covered in high-quality automotive-grade vinyl with an ABS thermoformed seat base for a perfect fit. Available in smooth and double-diamond stitch with black thread for ’24 FLHTK/FLTRK/FLHRXS and ’97-’23 FLHT/FLHR/FLTR/FLHX (except ’23 FLHXSE/FLTRXSE) models. Suggested retail price range of $200.95 - $216.95.
The Drag Specialties rear brake caliper kit accepts OEM bolts and comes with brake pads and bleeder screw. Available in chrome for ’15-’17 Softail models and has a suggested retail price of $352.87.
The Drag Specialties cable easily connects to the OE lower clutch cable section to significantly reduce installation time — no need to drain the transmission fluid. Cables also come pre-lubricated for smooth, consistent, long-lasting action. The design meets or exceeds the OE specifications, and the OE cable cover and housing can be reused. Available with stainless steel, black/chrome or black/black cable housing and fittings in stock cable lengths for ’24-’25 FLHX and ’23-’25 FLHXSE models. Replaces OEM# 37200574A. Suggested retail is $90.73 - $95.83.