www. PowersportsBusiness. com

Powersports Business • November 2025 • 29

Giocar America, formerly known as Galfer USA, has announced the launch of GBrakes, a new high-performance line of braking products for motorcycles. The company, led by the Milesi family, brings more than 70 years of braking expertise across three generations to its new brand.

GBrakes will offer rotors, pads, and steel-braided brake lines for V-twin, sport and street, dirt, and dual-sport motorcycles. Riders and dealers will also have access to customization tools, including a V-twin rotor configurator and a made-to-spec brake line program, with a dedicated line configurator coming soon.

“ We’ ve taken everything we’ ve learned over the past seven decades from my father and grandfather and evolved it into something new with GBrakes,” says Sandro Milesi, CEO of GBrakes.“ This is a continuation of our legacy, but with a renewed focus on performance, rider support, and customer service.”

The family’ s braking history dates back to 1952, when Maffio Milesi founded Galfer in Spain. In 1992, his son Giorgio Milesi established Galfer USA, building a strong presence in the American powersports market. Today, Sandro Milesi is leading the next phase with GBrakes.

GBrakes products, including precision laser-cut rotors, high-performance pads, and full brake kits, are available now at GBrakes. com. The line is also being distributed through Parts Unlimited, Drag Specialties, and Western Power Sports, giving dealers nationwide access to the brand.

Helmet manufacturer Simpson Motorcycles recently announced its plan to ramp up its efforts in expanding within the global motorcycle helmet and safety gear market with new product innovation and expanding relationships with dealers and enthusiasts.

Simpson’ s parent company, Holley Performance Brands, says it plans to leverage its brand equity, differentiated design, and immersive dealer and consumer engagement to execute a focused global growth strategy within the $ 7 billion powersports safety market. This includes planned expansion and initiatives to capture the European market share and target high-growth regions in Asia-Pacific and Latin America.

“ Simpson is one of Holley’ s most iconic lifestyle brands, and its growth trajectory

underscores how we are scaling into adjacent markets with significant long-term potential,” says Matthew Stevenson, president and CEO of Holley.“ By investing in new products, immersive events, and global dealer partnerships, we are positioning Simpson as a category leader in performance-driven motorcycle safety.

IMMERSIVE DEALER AND RIDER ACTIVATIONS

Simpson recently hosted its inaugural“ Saddle Up Global Dealer Summit” at its New Braunfels, Texas headquarters, bringing together top distribution partners from the U. S., EU, Australia, and Latin America. The summit showcased new limited-edition launches, strengthened

dealer alignment, and identified opportunities for regionalized growth.

Simpson also made a high-impact presence at the 85th annual Sturgis Rally in South Dakota, where thousands of riders engaged with the brand through live activations, influencer events, community rides, and product showcases.

PARTNERSHIPS AND NEXT-GEN DESIGNS

At Sturgis, Simpson unveiled the Simpson x Buell Mod Bandit helmet, a forged carbon fiber helmet born of a new strategic partnership with independent motorcycle manufacturer Buell Motorcycle Co. The collaboration bridges motorsports heritage with street

GBrakes will offer rotors, pads, and steel-braided brake lines for V-Twin, sport and street, dirt, and dualsport motorcycles.( Photo: GBrakes / Giocar America)

relevance, reinforcing Simpson’ s strategy of expanding OEM and brand partnerships.

Based on Simpson’ s best-selling Mod Bandit platform, this release features a custom Buell-inspired paint scheme, forged carbon shell, sharp pinstriping, and iconic Buell branding. The Simpson x Buell helmet is now available for preorder here. Shipping will begin on Nov 1.

At the 85th Sturgis Motorcycle Rally, Simpson unveiled the Simpson x Buell Mod Bandit helmet, a forged carbon fiber helmet born of a new strategic partnership with Buell Motorcycle Co.( Photo: Simpson Motorcycles)

OWNER / PARTNER / PRESIDENT / CEO MANAGER VP & GM

have more than 2 locations

September 2024 • Volume 27, Number 9

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Offering daily touch-points for a well-rounded industry experience!

November 2024 • Volume 27, Number 11

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Father-daughter duo share passion for dealership

NVP impresses in Milwaukee!

Events, Podcasts, Webinars, Market

Data Book & Custom Content

pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB

20 18

Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across

Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,

Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris

Accelerate opens early bird registrations!

23

For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!

3

In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.

Service tech buys dream dealership, continues wrenching

4

The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.

SCAN FOR MORE DETAILS

See page 24

Dealer shares racing and b