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Powersports Business • November 2025 • 17 he aims to streamline the sales process, making it a full-service dealership, where customers don’ t just walk out with a unit, but with all the bells and whistles that go along with it.

“ We’ re focusing on the whole process— sales, service, P & A. We want to keep the customer as a long-term customer. Car dealers do a really good job at that. Our biggest thing is that we get the accessories they want when they purchase the machines,” he says.

The dealership’ s largest revenue generator— aside from its marine sales— is from Can-Am side-by-sides, specifically the full-cab Defenders. Before the Defenders dropped roughly 10 years ago, Moritz says the dealership was selling anywhere between 10 to 15 new units a year. Today, it sells around 300 new units a year, bringing in about $ 10 million annually from side-by-side sales alone, and that’ s not including the 200 to 300 used ATVs and UTVs it sells.

Also indicative of the dealership’ s growth in its UTV segment is the number of Can-Am techs currently staffed— 12— double the number Moritz employed just a few years ago.

“ It keeps busy all year, a couple of slow months in the winter, but we’ re steady all year round. The UTV business has been a good complement to our company,” Moritz says.

The covered cab side-by-side sales growth also has a lot to do with the evolution of the machine. Now with heating and cooling systems and optional street-legal kit packages, the higher-end side-by-sides resemble more of a truck than a UTV. And with off-highway vehicles legal to drive on paved roads— excluding highways— in North Dakota, Moritz says customers are using the machines for transportation as much as they are for utility uses.

“ We’ ve seen a lot more interest in people wanting to buy them to drive around town,” Moritz says.“ Especially the new cabs, because with the heating and air conditioning systems they have in them now, it’ s like driving a car. Once we add the signals, horn, mirrors, and license plates to them, it’ s legal to drive them throughout the whole state.”

Moritz expects his side-by-side sales to stay strong, and he is optimistic about new releases, like Can-Am’ s brand-new Defender that’ s completely updated from the ground up. He says it sounds like availability will be good and inventory shouldn’ t be a problem. He commends Can-Am on its ordering structure, where orders can be placed monthly rather than annually, making it easy to adjust quickly if the market changes. Moritz did express some apprehension over pricing, however, with

some side-by-side units with certain options and accessories approaching MSRPs you’ d typically see on automobiles.

“ Pricing is starting to become a concern,” he says.“ These machines are getting close to $ 50,000 for some of these side-by-sides, so it’ s an investment.”

Moritz also says he’ s keeping an eye on the electric UTV segment, especially after Can-Am debuted the Outlander Electric ATV this summer, but has held off for now, largely due to limited range, charging infrastructure, and the investment it takes to train technicians and buy new tools.

“ We’ ve had customers inquire about it, but as it is with our current volume, I think we’ re going to wait on electric,” he says.“ Charging infrastructure is still not quite there yet, but it’ s slowly getting better. The car dealerships around here are all-in on electric because the manufacturers push it, but I think we’ re going to wait.”