16 • November 2025 • Powersports Business

Founded in 1997, Moritz Sport & Marine employs around 50 at its Bizmark, North Dakota dealership.

BY CHRIS OFFICER ASSOCIATE EDITOR

Eric Moritz started in the car business before making the transition over to powersports, and in doing so, he brought along some of his automotive savvy to his new venture, incorporating strategies that have shot up sales of off-road machines that are starting to resemble trucks more than side-by-sides.

Moritz and his dad were both in the auto industry before purchasing a Chevy dealership in Bizmark, North Dakota, almost 30 years ago, and converting it into Moritz Sport & Marine.

When his father retired in 2020, some of Moritz’ s friends who owned car dealerships in the area took over the shares, integrating even more of the automotive philosophy into the dealership.

“ The powersports business is about five years behind the auto industry. In technology, somewhat, but just how the business is run,” Moritz says.“ Powersports is slowly following auto, but still hasn’ t caught up. But the industries are very similar, especially now with the new side-by-sides that are coming out. One key adjustment was ensuring customer service was covered from every angle. This includes meetings with the sales manager, services and finance team, and accessories specialists. And this all happens at the sales desk, where customers are more comfortable. Moritz says