10 • May 2026 • Powersports Business

Synchrony, a major financing partner for powersports dealers, ranked No. 1 on the Fortune 100 Best Companies to Work For list for 2026.

The ranking, compiled in partnership with Great Place To Work, reflects employee feedback and workplace culture metrics. Synchrony climbed from No. 37 in 2021 to the top spot this year and has ranked in the top five for the past three years.

Synchrony climbed from No. 37 in 2021 to the top spot this year and has ranked in the top five for the past three years.( Photo: Great Place To Work / Synchrony)

AI ADOPTION, TRUST DRIVE CULTURE A key factor in the company’ s rise has been its approach to artificial intelligence, pairing employee access to AI tools with structured training and governance. According to Synchrony’ s internal survey data, nearly

Joe Murphy Director of Operations

TOM WOOD POWERSPORTS GROUP

100 % of senior leaders are using AI tools, and 90 % of employees trust the company to use AI fairly and ethically. Moreover, 82 % believe AI will drive new growth, and nearly 80 % say AI will positively impact their careers.

The company has also worked with Great Place To Work to develop an“ AI For All Index,” measuring employee sentiment and readiness around AI adoption.

“ Our culture is built on trust— giving our people the freedom to innovate, experiment and apply technologies like AI in ways that make a real difference for our customers and partners,” says Brian Doubles, president and CEO of Synchrony.

CULTURE TIED TO PERFORMANCE Synchrony reported that its employee-first strategy has translated into $ 3.6 billion in net earnings in 2025 and continued partner growth across its financing network. The company supports tens of millions of consumers and hundreds of thousands of businesses, including powersports dealerships that rely on retail financing to drive unit sales and customer access.

“ Trust in the organization is a leading indicator of business performance,” says Michael C. Bush, CEO of Great Place To Work.“ When employees trust their leaders, they are more willing to embrace innovation.”

RELEVANCE FOR DEALERS For powersports retailers, Synchrony remains a key financing provider, particularly through programs like the Synchrony Outdoors Card, which helps consumers finance major unit.

The company said its continued investment in AI, digital tools, and employee training is aimed at improving customer experience and expanding credit access.

DJ Casto, executive vice president and chief human resources officer, said the company’ s approach centers on continuous improvement rather than perfection.

“ We know a great workplace isn’ t a perfect one, it’ s one built on trust and continuous improvement.”

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EV CHALLENGES PERSIST One notable headwind in the quarter was a $ 232.5 million impairment tied to BRP’ s electric vehicle and light mobility assets, reflecting broader challenges in the EV and micromobility space. While the charge weighed on operating income, it did not overshadow the company’ s core powersports performance, which remains the primary driver for dealers.

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FY27 OUTLOOK SUSPENDED In its initial FY27 outlook, BRP projected revenue to reach between $ 8.9 billion and $ 9.15 billion, and projected Q1 EBITDA to increase by 40 % YOY. However, BRP says it is suspending its full-year FY27 guidance following the recent amendment of Section 232 tariffs.

For BRP, the amendment leads to a 25 % tariff on the total value of imported snowmobiles and most ORV models, replacing the previous 50 % tariff. The company currently estimates the potential tariff cost to be more than $ 500 million for the remainder of 2026.

“ Like many manufacturers, we are operating in a highly volatile and unpredictable tariff environment that continues to create uncertainty across the market,” Le Vot says.“ Despite the material burden of these tariff changes, we expect that, with our solid balance sheet, the agility of our teams and the strong start of the year, we will be able to manage our business through this challenge.”

DEALERS RESILIENT BRP and its analysts report that dealership traffic has remained steady. It’ s an encouraging sign for dealers heading into the 2027 model year. BRP’ s results point to key trends: New products are driving retail growth, especially in UTVs; Inventory levels are normalizing, improving margin stability; and retail demand remains solid, even amid economic uncertainty.