Keeway America reported its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through initial inventory and placing follow-up orders as demand builds.
According to the company, strong early interest translated into immediate showroom traffic and confirmed retail sales, with some units sold before arriving on dealership floors.
The LFC700’s debut appears to be generating momentum not only for the model itself but for the broader Benda lineup.
“What began as anticipation quickly turned into showroom traffic and confirmed sales,” says Luis Rojas, sales manager at Keeway America. “The LFC700 is clearly driving traffic, but what’s encouraging is that it is also bringing attention to the rest of the lineup.”
Dealers in multiple markets reported moving through their initial allocations within days, according to a statement from Keeway, with ongoing customer pipelines prompting additional orders from incoming shipments.
Powered by an inline-four engine and featuring a low-slung, distinctive design, the LFC700 is serving as a traffic driver. But Keeway says its impact extends beyond a single unit. The model introduces customers to a broader lineup of Benda motorcycles, which the company positions as a non-traditional offering in the U.S. market, with unique styling and positioning.
That differentiation is resonating with both dealers and consumers, particularly as retailers look for products that stand out on competitive showroom floors.
For dealers, the early success of the LFC700 highlights the potential of emerging brands to generate incremental traffic and new customer interest. With the first shipment already committed and additional inventory on the way, Keeway said dealers are actively securing units from upcoming allocations to meet continued demand.
Keeway America said it is continuing to work with Benda to expand its U.S. lineup, signaling further product introductions aimed at building brand presence and retail opportunity. As new entrants look to gain traction in the U.S. market, the early performance of the LFC700 suggests that distinctive design and strong dealer engagement can quickly translate into retail momentum.
To celebrate its 100th anniversary, Ducati released the Superleggera V4 Centenario, a limited-edition, MotoGP-inspired superbike that the manufacturer calls the most extreme and most expensive road-legal motorcycle it has ever built.
Limited to just 500, the Superleggera V4 features a fully carbon-fiber chassis. It marks the debut of the first carbon-ceramic braking system and a fork with carbon-fiber stanchions ever fitted to a road-legal motorcycle.
It’s also the first motorcycle to use a fork with carbon fiber sleeves and the first capable of 228 horsepower, which becomes 247 hp with the racing exhaust. The wet weight without fuel is just 368 lb. when fitted with the racing kit supplied as standard.
In addition to the 500 Superleggera V4 Centenario bikes, there are 100 Superleggera V4 Centenario Tricolore bikes, which celebrate Ducati racing of the 1980s.
But despite debuting the limited-edition motorcycles in late March, all 600 units sold out in early April. Ducati U.S. CEO Jason Chinnock told Yahoo Finance that the company opened pre-sale in October 2025, and its order portfolio now exceeds production capacity.
Chinnock adds that the market is strong for ultra-lightweight superbikes, regardless of MSRP. The Superleggera V4 Centenario was priced at $165,000, while the Tricolore variant went for $250,000.
The Superleggera V4 Centenario introduces a new engine: the Desmosedici Stradale R 1100, developed specifically for this project. The displacement increases from 998cc to 1,103cc. This modification allows for more torque and more thrust at intermediate revs, without penalizing acceleration.
The electronics of the Superleggera V4 Centenario feature a control suite derived from the Panigale V4 R, recalibrated and enriched with the latest-generation DVO strategies. Ducati says the aim is to offer even more control and allow even non-professionals to experience the riding techniques of MotoGP riders.
Also included are Ducati Traction, Wheelie, and Slide controls, and Ducati Power Launch, which offers more precise management thanks to new algorithms. Cornering ABS now includes the new Engine Brake Control DVO, which introduces the Dynamic Engine Brake function.
MotoAmerica has secured a new broadcast partnership with VICE TV and V10 Entertainment to air its premier Superbike class live throughout the 2026 season, marking a major media expansion during the championship’s 50th anniversary.
The agreement brings nine Superbike rounds, totaling 20 races, to a national television audience. Coverage kicked off April 18 and 19, with the remaining races available to more than 40 million U.S. households through VICE TV’s cable and satellite distribution.
The move comes as MotoAmerica celebrates 50 Years of Superbike Racing, positioning the series for broader exposure among a younger, culture-driven audience.
“MotoAmerica Superbike competition is pure racing, authentic and uncompromising,” says Chuck Aksland, chief operating officer of MotoAmerica. “We are excited to bring our premier class to VICE TV, a platform known for dynamic and edgy sports programming that reflects the same raw energy that defines our series.”
Superbike represents the top tier of MotoAmerica competition, with production-based motorcycles capable of exceeding 200 mph and a field of elite domestic and international riders competing at tracks across the United States.
Defending champion Cameron Beaubier is expected to headline the 2026 season, adding to the championship’s storylines as it reaches a broader television audience.
For VICE TV, the partnership continues its push into live sports programming.
“Live competition is at the core of VICE TV’s expanding sports strategy,” says Pete Gaffney, president of VICE TV. “MotoAmerica Superbike embodies everything we look for, including speed, intensity, elite athletes, and real stakes.”
The deal represents a significant visibility boost for the series and its stakeholders, including OEMs, teams, and sponsors, as motorcycle racing continues to seek wider mainstream exposure.
With a full season of live broadcasts planned, the partnership is expected to introduce new fans to the sport while reinforcing MotoAmerica’s position as North America’s premier motorcycle road racing championship.