Powersports Business June 2025 | Page 29

OUR READERS
OUR AUDIENCE SAYS
www. PowersportsBusiness. com

AFTERMARKET

Powersports Business • June 2025 • 29
Dunlop says its partnership with MotoAmerica has helped the company innovate and enhance its product through the race series.( Photo: MotoAmerica / Brian J. Nelson)

Dunlop extends partnership as official tire supplier of MotoAmerica

MotoAmerica has announced that it will renew its partnership with Dunlop as the official tire supplier for the championship through 2029. The renewal, the April 29 press release states, is a four-year agreement that will solidify
Dunlop’ s commitment to providing highperformance tires across all categories of the MotoAmerica series.
As the 2025 season continues, Dunlop— which was recently purchased from Goodyear by Sumitomo Rubber Industries— will enter its 11th year as the exclusive tire supplier for all eight classes of the MotoAmerica Championship.
This is the fourth long-term agreement MotoAmerica has had with Dunlop, and MotoAmerica President Wayne Rainey says the collaboration allows Dunlop to innovate and enhance its product through the race series— which ultimately benefits the tire company’ s customers.
“ With advancements in grip, feel, and durability, our athletes are achieving faster lap times, which positively impacts the entire racing community,” Rainey says.“ We eagerly anticipate the upcoming seasons and the continuation of our partnership with Dunlop.”
Chad Geer, director of motorcycle product, marketing, and motorsports at Dunlop, emphasized the importance racing is to the company and how the its involvement in the MotoAmerica series has been instrumental in developing its high-performance tires.
“ Our design and service teams bring passion to MotoAmerica events, and the insights gained on the track enhance our products for customers, many of whom are avid racing enthusiasts,” Geer says.“ Since MotoAmerica took over the series in 2015, we have fostered an excellent relationship, and we are excited to extend this partnership for another four years.”
OUR READERS
OWNER / PARTNER / PRESIDENT / CEO MANAGER VP & GM

70 % 22 % of readers are franchised dealers

OUR AUDIENCE SAYS
have more than 2 locations
September 2024 • Volume 27, Number 9
www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Offering daily touch-points for a well-rounded industry experience!
November 2024 • Volume 27, Number 11
www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Father-daughter duo share passion for dealership
NVP impresses in Milwaukee!
Events, Podcasts, Webinars, Market
Data Book & Custom Content

YOUR 360 °

MARKETING SOLUTION pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB

20 18
Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across
Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,
Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris
Accelerate opens early bird registrations!
23
For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!
3
In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.
Service tech buys dream dealership, continues wrenching
4
The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.
SCAN FOR MORE DETAILS
See page 24
Dealer shares racing and b