28 • June 2025 • Powersports Business

Parts Unlimited and Drag Specialties have announced the return of the North American NVP Product Expo, taking place at the Baird Center in Milwaukee on Sept 6−7.

This year’ s event will bring together top industry professionals, motorcycle enthusiasts, and dealers across North America.

The expo will feature an expansive bike show Saturday night, showcasing custom builds across vintage, metric, and V-twin classes. Attendees can experience these machines on display at the Skyview Terrace and Baird Ballroom, both located within the Baird Center.

The 2024 North American NVP Product Expo was the first year the event was held in Milwaukee, after previously being held in Madison, Wisconsin.( Staff photo)

In addition to the bike show, the event will host a meet-and-greet with key figures from the motorcycle world, offering attendees exclusive networking opportunities.

This year, the expo is raising the bar with new experiences designed to deliver more value, excitement, and engagement for dealers.

New format highlights will include gifts, special show discounts and dealer incentives, Sunday giveaways, dealer training on the expo floor, and a BRL bagger bike build-off.

“ This is more than just a trade show— it’ s a celebration of motorcycle culture and community, says Paul Devine, vice president of sales and marketing at LeMans Corporation.“ We’ re bringing together the best products, the most passionate people, and unforgettable experiences under one roof.”

The 2025 NVP Product Expo will be held in Milwaukee for the second year in a row, after relocating the event from Madison, Wisconsin. Dealers can register to attend the event with their Parts Unlimited or Drag Specialties sales representative.

Dealers can register to attend the event with their Parts Unlimited or Drag Specialties sales representative.( Parts Unlimited)

All Balls Racing, a prominent name in powersports replacement parts, has launched a new logo and marketing strategy aimed at strengthening its connection with the powersports community. The rebranding effort, which includes updated visuals, sponsorship initiatives, and digital activations, signifies a step forward for the company as it enhances its presence across various channels.

The refreshed logo maintains the essence of the All Balls Racing brand, well-known for its mohawk-inspired design, while adopting a cleaner and more modern aesthetic. The redesign seeks to reflect the adaptability and innovation that have defined the brand’ s offerings over the years.

“ This rebranding effort is not just about updating our look— it’ s about staying ahead in a fast-evolving market and showcasing our dedication to quality and innovation,” says Shelby Stites, social media specialist at All Balls Racing.

EXPANDING MARKETING INITIATIVES The marketing expansion is focused on reaching both enthusiasts and professionals in the powersports industry. New race sponsorships are planned, allowing the brand to engage directly with riders and fans at events. The campaign also includes a variety of digital initiatives designed to strengthen the brand’ s online presence and foster a sense of community among powersports enthusiasts.

“ This effort speaks to the heart of what powersports represents— a shared passion that connects riders, mechanics, and professionals,” adds Stites. By highlighting the dedication and enthusiasm of the community, the company hopes to reinforce its reputation as a trusted provider of replacement parts for powersports vehicles.

Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look:“ It’ s about staying ahead in a fast-evolving market and showcasing our dedication to quality and innovation,” she says.( Photo: All Balls Racing Group)

The combination of a refreshed identity and expanded outreach marks a significant moment for All Balls Racing, underscoring its commitment to the powersports community.

The Power Hour podcast comes from the editors at Powersports Business, where they meet with dealers, industry insiders, and other powersports stakeholders to discuss what they bring to the industry.

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