30 • January 2026 • Powersports Business
AFTERMARKET www. PowersportsBusiness. com
Parts Unlimited names new national sales manager
Parts Unlimited announced the appointment of Rob Oliva as its national sales manager, where he will bring experience and passion for the powersports industry to lead the company’ s national sales efforts.
Olivia’ s career includes decades of hands-on involvement in powersports. His journey began as a dealership professional and store owner before joining LeMans Corporation as a dual rep and later as a regional sales manager. Most recently, Olivia expanded his experience at BRP,
serving in roles including unit district sales manager( DSM), parts, accessories, and apparel DSM, and dealer development manager. LeMans’ executives say this unique blend of aftermarket and OEM experience positioned Oliva to deliver great value to its dealer network and the industry at large.
“ Rob’ s return to Parts Unlimited marks an exciting chapter for our company and
Industry veteran Rob Olivia has been named national sales manager for Parts Unlimited.( Photo: LeMans)
the powersports community,” says Paul Devine, vice president of sales and marketing at LeMans.“ His leadership, combined with his deep understanding of dealer needs and industry trends, will strengthen our commitment to driving growth and innovation.”
Lyndall Brakes posts eighth straight year of double-digit growth
Beyond his professional accomplishments, Oliva’ s passion for powersports runs deep. Raised in Pennsylvania, he developed a love for riding on a Honda Mini Trail 50. After serving as a U. S. Navy hospital corpsman, he pursued college studies and road racing, a passion that continues today. He remains an active enthusiast, enjoying time on the track and with his family.
Parts Unlimited says it looks forward to Oliva’ s leadership in advancing dealer success and supporting the vibrant powersports community.
|
Lyndall Brakes continues to build momentum, announcing its eighth consecutive year of double-digit, year-over-year growth as the U. S. manufacturer doubles down on innovation, expansion and American-made performance for the V-twin market.
Company leadership credits the sustained run to a multiyear strategy focused on aggressive product development, manufacturing investment and operational scale. Over the past eight years, Lyndall has accelerated R & D across nearly every product category— especially its core wheels and brakes— rolling out lightweight wheel designs and optimized metallic brake pad compounds built for both everyday riders and competitive motorsports.
|
At the same time, Lyndall has continued refining its existing lineup with improved formulations, expanded fitment options and tighter production tolerances to deliver consistent braking performance across its catalog.
To support rising demand, the company says it has expanded into new operational and distribution locations, helping shorten lead times and strengthen connections with dealers and customers. Those moves have been paired with investments in advanced manufacturing equipment and automation to boost capacity while maintaining quality standards.
Material science has also played a role in Lyndall’ s growth. The company has adopted
|
next-generation friction materials, including JFE410DB-ER, a specialized, low-carbon martensitic stainless steel developed by JFE Steel for high-performance motorcycle brake discs, and lightweight alloys designed to push performance and durability further in the global powersports market.
Lyndall says it has also expanded its workforce across engineering, production, customer support, sales, and marketing, adding expertise and improving speed to market.
“ We are extremely proud of what our team has accomplished. Eight consecutive years of double-digit growth is not just a business achievement— it reflects the trust our customers place in our products
|
|
Lyndall Brakes co-founder Paul Kittrell Jr. explains the differences between its Z Plus, Gold Plus, and Xtreme brake pads.( Photos: Lyndall Brakes / YouTube)
and the dedication of every employee who contributes to our mission,” says company CEO Paul Kittrell.
Looking ahead, Lyndall Brakes plans to continue its growth trajectory with further market expansion, next-generation technologies and deeper partnerships across the powersports industry.
|
HOTPRODUCTS
BIKER’ S CHOICE CUSHIONED BILLET GRIP Biker’ s Choice recently announced the release of its new billet cushioned grips on some of Harley-Davidson’ s most popular models. The new grips off er the look and style of billet aluminum with greater comfort off ered by the cushioned surfaces.
The grips are machined from high-quality 6061 aluminum and are engineered for longlasting durability with a cushioned surface that reduces vibration and provides all-day comfort. Riders can choose between chrome or black fi nishes, making it easy to match their bike’ s style while enhancing both performance and looks.
Designed for 2023 and newer CVO touring models, 2024 and newer FLHX Street Glide and FLTRX Road Glide models, and 2025 and newer Softail models, these grips give riders a premium upgrade. MSRP: $ 129.99.
ROKFORM MOTORCYCLE MOUNT CHARGING HEAD RokForm’ s all-new motorcycle mount charging head keeps users’ phones charged during long rides. The latest mount transforms rides with a combination of the company’ s signature mounting strength and 15W wireless charging power.
The built-in vibration dampener reduces stress on your phone’ s internal components, protecting expensive camera hardware. You get up to 15W of Qi-certifi ed wireless power with no cables needed— just mount and go. The RokLock plus MagMax dual magnet system keeps your phone locked in place even on rough roads and tight turns.
The upgrade replaces your current mount head in seconds with no rewiring or new accessories needed, and works with all existing RokForm motorcycle mounts and twist-lock cases. MSRP: $ 109.99.
WP PRO COMPONENTS WP Suspension’ s advanced WP Pro components technology will boost the riding sensation of the 2025 KTM 390 Enduro R and KTM 390 Adventure R machinery. WP Pro Components is a dedicated high-end strand of the WP suspension catalog, dedicated to the provision of next-level feedback. Developed to easily upgrade your suspension by utilizing the existing fork tubes, the Xplor Pro 6500 cartridge forks guarantee more adjustability for compression, rebound, and pre-load as well as options for spring rate. The open cartridge construction and materials result in less weight, optimized cooling, lower friction, and fi rst-class damping.
The Xplor Pro 6746 shock is the companion equipment and complements the full package for 2025 KTM 390 Enduro R and Adventure Rs. Like the cartridge forks, the shock is engineered from top-drawer metals and advanced design, but with a strong emphasis on simplicity for customization and set-up. It’ s featherlight— 6.6 lb. for the whole unit— but is big on constant damping and stability thanks to the high- and lowspeed compression, rebound adjusters, and spring pre-load.
YOSHIMURA V2 FENDER ELIMINATOR KIT New for the Triumph Speed 400 and Scrambler 400X, the V2 fender eliminator kits are redesigned from the ground up with the concept of enabling riders to choose only the accessories that they want.
The kit starts off with a redesigned base, which includes model-specifi c plug-and-play wiring for the custom LED taillight assembly. Also, the new kit features integrated fasteners that eliminate almost half of the hardware and the need to hold a nut with a second wrench for that fi nal torque.
Updated base design includes: plug-and-play, LED license plate light housing; manufactured using powder-coated stainless steel and aluminum materials; includes all stainless steel hardware; integrated fasteners; made in Chino, California. MSRP: $ 189.