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Powersports Business • January 2026 • 29

LeMans Corporation— the parent of Drag Specialties and Parts Unlimited and the industry’ s largest powersports aftermarket distributor— announced on Nov. 21 an agreement to acquire Sullivans Inc., a longtime regional distributor serving New England dealers for more than 50 years.

LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U. S. dealers.

Founded in 1972 and based in Hanson, Massachusetts, Sullivans has earned a strong reputation in the Northeast for fast delivery, reliable service and a product mix tailored specifically to regional dealer needs. Its deep roots and longterm dealer relationships have made it one of the most trusted names in the area’ s powersports supply chain.

LeMans, established in 1967, operates globally through Drag Specialties and Parts Unlimited and boasts the industry’ s broadest aftermarket parts and accessories lineup. The acquisition of Sullivans is expected to strengthen LeMans Corp. as a distribution juggernaut in the U. S. motorcycle and powersports segment. Sullivans distributes HJC, Joe Rocket, Power Trip, and Nelson-Rigg, among other brands.

LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U. S. dealers.( Images: Sullivans Inc./ LeMans Corp.)

“ Sullivans brings an exceptional legacy of service, product knowledge and dealer support,” says Paul Langley, chairman and CEO of LeMans Corporation.“ Integrating their regional strength with our national capabilities adds to our incredible portfolio and reinforces our philosophy of being the go-to distributor for the powersports industry.”

LeMans said additional details on integration and timelines will be shared with dealers as plans develop.

Motul, a French company specializing in the formulation and production of high-tech engine lubricants, announced it has renewed its 15−year partnership with premier motorcycle racing series MotoGP for another five years, running until 2030.

Beyond global visibility, Motul says the partnership provides the company with opportunities to deepen regional engagement with fans and businesses worldwide.

In addition to being a sponsor of MotoGP, Motul will also make its presence known on the championship circuit with two professional racing teams: Red Bull KTM Tech3 and Prima Pramac Racing MotoGP.

“ The renewal of our partnership with MotoGP demonstrates our long-term commitment to competition and innovation,” says Andreea Culcea, chief brand and communication officer with Motul.“ Being part of the world’ s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance working alongside the very best.”

MotoGP echoed the sentiments, adding that Motul is more than just a spon- sor.“ They are a longstanding partner and bring more than sponsorship to the sport— together we’ ve created exciting fan events, focused campaigns, and launched some innovative products,” says Dan Rossomondo, chief commercial officer at MotoGP’ s rights holder, Dorna Sports.

From left: Olivier Montange, president of the management board at Motul; Dan Rossomondo, chief commercial officer at MotoGP rights holder Dorna Sports; and Andreea Culcea, chief brand and communication officer at Motul.

Helmet safety leader Mips has agreed to acquire Koroyd, a move that significantly expands its protection technology portfolio and strengthens its position at the top of the global helmet safety market.

The deal brings together two of the most recognized names in impact protection. Monaco-based Koroyd is known for its advanced energy-absorbing structures used across powersports, cycling, motorsports, defense and industrial safety. The technology is widely viewed as complementary to Mips’ rotational-motion protection systems.

Koroyd generated approximately $ 12.9 million in revenue and $ 5.9 million in adjusted EBITDA during its most recent financial year. Mips will acquire the company for approximately $ 46.8 million on a cash- and debt-free basis, with a potential earn-out of up to $ 29.3 million tied to performance targets. Total consideration could reach roughly $ 76 million.

“ This acquisition marks another important step in our long-term strategy to strengthen Mips’ position as the leader in helmet safety,” says Max Strandwitz, president and CEO of Mips.“ By combining two complementary technologies, we uniquely position the group while opening the door to adjacent product safety categories.”

Strandwitz added that both brands will continue to operate independently, while collaborating on product development, innovation and marketing.

Koroyd founder John Lloyd said the partnership aligns closely with the company’ s mission.“ Koroyd was built on purposeful innovation that genuinely improves protection while putting the user first,” he says.“ In Mips, we’ ve found a partner that

shares that ethos. Together, we can accelerate innovation and expand what’ s possible in protection.”

The acquisition signals continued investment and momentum in helmet safety technology at a time when consumer awareness and regulatory scrutiny of rider protection are rising. The combination of Mips’ rotational-impact systems and Koroyd’ s energy-management structures is expected to expand options for helmet manufacturers— and ultimately, for riders.

Mips expects the acquisition to positively contribute to earnings, margins, and long-term growth as the company broadens its reach across existing and adjacent safety markets.

Mips will acquire Koroyd for approximately $ 46.8 million on a cash- and debt-free basis, with a potential earn-out of up to $ 29.3 million tied to performance targets.( Photo: Mips)