Adventure Lifestyle is expanding its retail firepower with a new branded financing arm — Adventure Lifestyle Finance — built in partnership with fintech lender Octane. The program goes live this month across the company’s 20 Adventure Powersports and Adventure Marine stores, offering buyers exclusive financing options on new and pre-owned units.
Adventure Lifestyle says the move is designed to simplify the purchase process and boost accessibility at a time when interest rates and consumer hesitancy remain key industry hurdles.
“We are thrilled to partner with Octane to launch Adventure Lifestyle Finance,” says Kris Price, VP of Adventure Lifestyle. “This lets us enhance the customer experience with exclusive financing opportunities that make it easier than ever to own their next powersports vehicle. Every adventure should be accessible.”
Octane’s national sales manager, Josh Norton, said the partnership aligns with the company’s push to streamline the buying journey:
“At Octane, we understand the passion behind powersports ownership. This collaboration lets us deliver exceptional financing solutions and a seamless approval experience so customers can get out on the trails without delay.”
The rollout will be paired with dealership promotions designed to drive early adoption and boost year-end sales. Dealers within the Adventure Lifestyle network will begin offering competitive rates, flexible terms, and faster approvals through Octane’s digital platform.
Adventure Lifestyle operates 20 powersports dealerships and 11 Custom Truck Centers nationwide. For more information, visit adventurelifestyle.com.
BRP delivered a stronger-than-expected third quarter and raised its full-year outlook, driven by surging demand for its new ORV lineup — particularly the Can-Am Defender HD11 — which helped the company gain market share despite a highly promotional competitive environment.
“We are pleased with our third-quarter financial results, which came in ahead of expectations,” says outgoing CEO José Boisjoli. “Our teams remain focused on disciplined execution, and our hard work paid off. We also gained market share in ORV, fueled by the success of our newly introduced models.”
Revenue rose 14% to $2.3 billion (CAD), while normalized EPS climbed 33%. BRP also posted its strongest third quarter ever in side-by-side retail. The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4×4/6×6 — was the standout of the quarter.
“The momentum for side-by-side is very strong,” Boisjoli shares. “It was our highest quarter ever in terms of retail. Dealers were extremely pleased with the ETV and side-by-side lineup, notably the HD11. The reception is very good, and units are selling every day.”
CFO Sébastien Martel highlighted significant cost improvements and operational efficiencies that helped expand gross margin by 210 basis points to 24.1%. Free cash flow hit $320 million, enabling BRP to reduce long-term debt.
“With our solid balance sheet and robust free cash flow generation, we are well-positioned to enhance the return of capital to shareholders,” Martel says.
Dealer sentiment
The company said dealer willingness to take on new inventory is increasing as supply normalizes and interest-rate cuts approach.
“When dealers look at their business, they are more willing to take on the new models,” Boisjoli says. “As we see rates come down and inventories lean out across all OEMs, dealer appetite is increasing.”
BRP’s network inventory is now down 17% year-over-year and 6% below pre-Covid levels, with especially strong reductions in three-wheel, PWC, Switch, and snowmobile.
“This positions our dealers with significant capacity to take on our newly introduced products as we ramp up production,” Martel says.
BRP expects the ORV industry to remain “flatish” in calendar year 2026, though high-end models continue to outperform entry-level units.
“High-end products are selling well, but on entry-level models, traffic is lighter, and some OEMs are pushing harder on discounts,” Martel says.
Boisjoli added that BRP still expects to return to 30% ORV market share by FY28 under its M28 strategic plan.
Snowmobile retail remains challenging due to heavy non-current discounting from other OEMs, according to BRP.
“About two-thirds of retail during the quarter were non-current units — a level we have not seen for many years,” Boisjoli says. “We lagged the industry as planned, given our lower non-current inventory, but we are outperforming in current units.”
Given strong dealer orders and stable macro assumptions, BRP now expects:
FY26 revenue of ~$8.3 billion
Normalized EBITDA of ~$1.1 billion
Normalized EPS of ~$5
“With our successful product introductions, lean inventory levels, and improving dealer sentiment, we expect to carry strong momentum into FY27,” Martel says.
Boisjoli closed the call — his last as CEO — by emphasizing the company’s long-term position.
“We have built a strong organization, and I have no doubt that we are the best positioned in the industry,” he comments. “Our goal is to consistently wow consumers with innovative products and unbeatable experiences.”
Sales trends showed modest improvement in November, but excess inventory and growing dealer fatigue continue to pressure the powersports retail landscape, according to the latest BMO Capital Markets/PSB Dealer Survey.
The monthly survey, conducted by BMO Capital Markets in conjunction with Powersports Business, reported average year-over-year dealer sales growth of +2.2%, rebounding from -.7% in October. Despite the uptick, 41% of dealers said inventory levels remain too high — particularly in PWC and snow — and overall dealer outlook weakened month over month.
“Regardless of some of the vendor messaging, dealers are still struggling with two core issues: too much inventory, especially non-current, and the pressure to chase vendor bonus programs,” says Mark Sheffield of Woods Cycle Country and frequent PSB contributor. “Some dealers are giving away margin or selling units at a loss just to hit a bonus that barely moves the needle. That race-to-the-bottom pricing may help in the short term, but long term it damages brand equity for everyone.”
According to BMO Capital Markets, performance varied significantly by segment and brand:
ORV: Kawasaki led the category with +13.3% y/y growth, followed by CFMOTO (+9.3%), Polaris (+6.7%) and BRP Can-Am (+5%). ATV growth remained soft overall.
Motorcycles: Harley-Davidson outperformed expectations at +7.5% y/y, with Indian close behind at +5%.
Snow: Polaris snowmobile dealers reported strong momentum (+8.8% y/y), while Ski-Doo declined (-5% y/y).
BMO noted that 59% of dealers reported sales growth in November, compared to 40% who saw declines. However, only 24% of dealers said their overall outlook improved during the month, while 41% said it worsened — down from October levels.
“Every conversation I have with dealers comes back to identifying who their real business partners are versus vendors,” Sheffield says. “Dealers need to focus on brands that can carry their own weight without forcing retailers into wholesale pricing and bonus-driven behavior.”
While sales appear to be stabilizing, confidence across the dealer network is not. Inventory discipline, margin protection and smarter brand alignment remain top concerns as dealers head into 2026 with mixed consumer demand.
Dealers can access the full November BMO/Powersports Business Dealer Survey, including detailed open-ended dealer commentary, for a deeper look at the trends shaping the market.
Fintech company Octane announced the close of a Series F funding round of $100 million. The raise includes new equity capital to be used for growth initiatives, as well as amounts to be used for secondary share transfers.
The capital builds on Octane’s strong originations growth, letting the company accelerate market penetration and deepen its product offering for long-term success. Valar Ventures led the funding round with participation from Upper90, Huntington Bank, Camping World Holdings, Holler-Classic, and others. Before the Series F, Octane had raised a total of $242 million in equity funding since its inception, including its Series E, which closed in 2024.
“Building on our strong foundation, this capital allows us to move more quickly on key initiatives that will further differentiate us in existing markets and speed up our entrance into new ones,” says Jason Guss, co-founder and CEO of Octane.
Billy Libby, managing partner at Upper90, added: “It’s been impressive to watch Octane’s execution in becoming a clear leader in the powersports market. Now the company is scaling its proprietary underwriting engine and end-to-end technology platform as it expands into new markets and helps dealers grow their profits and deliver better financing experiences to consumers.”
In 2025, Octane launched several new products and technology enhancements, most notably its financing portal that provides efficient customer acquisition and closing processes for merchants, helping them reach more buyers and increase profitability. At the same time, customers can access simplified payment options, expedited question resolution, and increased flexibility within the customer portal.
Since its founding in 2014, Octane has originated over $7 billion in loans through its in-house lender Roadrunner Financial, issued more than $4.7 billion in asset-backed securities, and sold — or has committed to sell — $3.3 billion of secured consumer loans since December 2023.