LeMans Corporation — the parent of Drag Specialties and Parts Unlimited and the industry’s largest powersports aftermarket distributor — announced on Nov. 21 an agreement to acquire Sullivans Inc., a longtime regional distributor serving New England dealers for more than 50 years.
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
Founded in 1972 and based in Hanson, Massachusetts, Sullivans has earned a strong reputation in the Northeast for fast delivery, reliable service and a product mix tailored specifically to regional dealer needs. Its deep roots and long-term dealer relationships have made it one of the most trusted names in the area’s powersports supply chain.
LeMans, established in 1967, operates globally through Drag Specialties and Parts Unlimited and boasts the industry’s broadest aftermarket parts and accessories lineup. The acquisition of Sullivans is expected to strengthen LeMans Corp. as a distribution juggernaut in the U.S. motorcycle and powersports segment. Sullivans distributes HJC, Joe Rocket, Power Trip, and Nelson-Rigg, among other brands.
“Sullivans brings an exceptional legacy of service, product knowledge and dealer support,” says Paul Langley, chairman and CEO of LeMans Corporation. “Integrating their regional strength with our national capabilities adds to our incredible portfolio and reinforces our philosophy of being the go-to distributor for the powersports industry.”
LeMans said additional details on integration and timelines will be shared with dealers as plans develop.
Joe Rocket is back under one roof for the first time in two decades. Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and global rights with the original team that built the iconic apparel label.
The move comes as LeMans Corporation — parent of Parts Unlimited and Drag Specialties — completes its acquisition of Sullivans’ distribution network. This shift helped open the door for Joe Rocket Canada to reclaim full ownership of its U.S. brand rights.
Founded in 1992, Joe Rocket quickly became a dominant force in motorcycle gear, known for advancing rider safety and technical textiles. President Max Charlebois called the reunion a “historic moment” for the brand and its global rider community.
“For more than 30 years, riders have trusted Joe Rocket. Bringing the brand back together lets us honor that legacy while building an even stronger future,” Charlebois shares.
With full control restored, Joe Rocket Canada plans to modernize and revitalize the product portfolio while staying true to its rider-first design philosophy. Charlebois said longtime fans can expect a renewed focus on quality, innovation, and protection — the hallmarks that made Joe Rocket one of the most recognizable names in powersports apparel.
More details on the company’s global strategy will be released soon as the unified Joe Rocket prepares for its next chapter.
Motul, a French company specializing in the formulation and production of high-tech engine lubricants, announced it has renewed its 15-year partnership with premier motorcycle racing series MotoGP for another five years, running until 2030.
Beyond global visibility, Motul says the partnership provides the company with opportunities to deepen regional engagement with fans and businesses worldwide.
In addition to being a sponsor of MotoGP, Motul will also make its presence known on the championship circuit with two professional racing teams: Red Bull KTM Tech3 and Prima Pramac Racing MotoGP.
“The renewal of our partnership with MotoGP demonstrates our long-term commitment to competition and innovation,” says Andreea Culcea, chief brand and communication officer with Motul. “Being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance working alongside the very best.”
MotoGP echoed the sentiments, adding that Motul is more than just a sponsor. “They are a longstanding partner and bring more than sponsorship to the sport — together we’ve created exciting fan events, focused campaigns, and launched some innovative products,” says Dan Rossomondo, chief commercial officer at MotoGP’s rights holder, Dorna Sports.
Helmet safety leader Mips has agreed to acquire Koroyd, a move that significantly expands its protection technology portfolio and strengthens its position at the top of the global helmet safety market.
The deal brings together two of the most recognized names in impact protection. Monaco-based Koroyd is known for its advanced energy-absorbing structures used across powersports, cycling, motorsports, defense and industrial safety. The technology is widely viewed as complementary to Mips’ rotational-motion protection systems.
Koroyd generated approximately $12.9 million in revenue and $5.9 million in adjusted EBITDA during its most recent financial year. Mips will acquire the company for approximately $46.8 million on a cash- and debt-free basis, with a potential earn-out of up to $29.3 million tied to performance targets. Total consideration could reach roughly $76 million.
“This acquisition marks another important step in our long-term strategy to strengthen Mips’ position as the leader in helmet safety,” says Max Strandwitz, president and CEO of Mips. “By combining two complementary technologies, we uniquely position the group while opening the door to adjacent product safety categories.”
Strandwitz added that both brands will continue to operate independently, while collaborating on product development, innovation and marketing.
Koroyd founder John Lloyd said the partnership aligns closely with the company’s mission. “Koroyd was built on purposeful innovation that genuinely improves protection while putting the user first,” he says. “In Mips, we’ve found a partner that shares that ethos. Together, we can accelerate innovation and expand what’s possible in protection.”
The acquisition signals continued investment and momentum in helmet safety technology at a time when consumer awareness and regulatory scrutiny of rider protection are rising. The combination of Mips’ rotational-impact systems and Koroyd’s energy-management structures is expected to expand options for helmet manufacturers — and ultimately, for riders.
Mips expects the acquisition to positively contribute to earnings, margins, and long-term growth as the company broadens its reach across existing and adjacent safety markets.
Parts Unlimited announced the appointment of Rob Oliva as its national sales manager, where he will bring experience and passion for the powersports industry to lead the company’s national sales efforts.
Olivia’s career includes decades of hands-on involvement in powersports. His journey began as a dealership professional and store owner before joining LeMans Corporation as a dual rep and later as a regional sales manager. Most recently, Olivia expanded his experience at BRP, serving in roles including unit district sales manager (DSM), parts, accessories, and apparel DSM, and dealer development manager. LeMans’ executives say this unique blend of aftermarket and OEM experience positioned Oliva to deliver great value to its dealer network and the industry at large.
“Rob’s return to Parts Unlimited marks an exciting chapter for our company and the powersports community,” says Paul Devine, vice president of sales and marketing at LeMans. “His leadership, combined with his deep understanding of dealer needs and industry trends, will strengthen our commitment to driving growth and innovation.”
Beyond his professional accomplishments, Oliva’s passion for powersports runs deep. Raised in Pennsylvania, he developed a love for riding on a Honda Mini Trail 50. After serving as a U.S. Navy hospital corpsman, he pursued college studies and road racing, a passion that continues today. He remains an active enthusiast, enjoying time on the track and with his family.
Parts Unlimited says it looks forward to Oliva’s leadership in advancing dealer success and supporting the vibrant powersports community.
Lyndall Brakes continues to build momentum, announcing its eighth consecutive year of double-digit, year-over-year growth as the U.S. manufacturer doubles down on innovation, expansion and American-made performance for the V-twin market.
Company leadership credits the sustained run to a multiyear strategy focused on aggressive product development, manufacturing investment and operational scale. Over the past eight years, Lyndall has accelerated R&D across nearly every product category — especially its core wheels and brakes — rolling out lightweight wheel designs and optimized metallic brake pad compounds built for both everyday riders and competitive motorsports.
At the same time, Lyndall has continued refining its existing lineup with improved formulations, expanded fitment options and tighter production tolerances to deliver consistent braking performance across its catalog.
To support rising demand, the company says it has expanded into new operational and distribution locations, helping shorten lead times and strengthen connections with dealers and customers. Those moves have been paired with investments in advanced manufacturing equipment and automation to boost capacity while maintaining quality standards.
Material science has also played a role in Lyndall’s growth. The company has adopted next-generation friction materials, including JFE410DB-ER, a specialized, low-carbon martensitic stainless steel developed by JFE Steel for high-performance motorcycle brake discs, and lightweight alloys designed to push performance and durability further in the global powersports market.
Lyndall says it has also expanded its workforce across engineering, production, customer support, sales, and marketing, adding expertise and improving speed to market.
“We are extremely proud of what our team has accomplished. Eight consecutive years of double-digit growth is not just a business achievement — it reflects the trust our customers place in our products and the dedication of every employee who contributes to our mission,” says company CEO Paul Kittrell.
Looking ahead, Lyndall Brakes plans to continue its growth trajectory with further market expansion, next-generation technologies and deeper partnerships across the powersports industry.
Biker’s Choice recently announced the release of its new billet cushioned grips on some of Harley-Davidson’s most popular models. The new grips offer the look and style of billet aluminum with greater comfort offered by the cushioned surfaces.
The grips are machined from high-quality 6061 aluminum and are engineered for long-lasting durability with a cushioned surface that reduces vibration and provides all-day comfort. Riders can choose between chrome or black finishes, making it easy to match their bike’s style while enhancing both performance and looks.
Designed for 2023 and newer CVO touring models, 2024 and newer FLHX Street Glide and FLTRX Road Glide models, and 2025 and newer Softail models, these grips give riders a premium upgrade. MSRP: $129.99.
RokForm’s all-new motorcycle mount charging head keeps users’ phones charged during long rides. The latest mount transforms rides with a combination of the company’s signature mounting strength and 15W wireless charging power.
The built-in vibration dampener reduces stress on your phone’s internal components, protecting expensive camera hardware. You get up to 15W of Qi-certified wireless power with no cables needed — just mount and go. The RokLock plus MagMax dual magnet system keeps your phone locked in place even on rough roads and tight turns.
The upgrade replaces your current mount head in seconds with no rewiring or new accessories needed, and works with all existing RokForm motorcycle mounts and twist-lock cases. MSRP: $109.99.
WP Suspension’s advanced WP Pro components technology will boost the riding sensation of the 2025 KTM 390 Enduro R and KTM 390 Adventure R machinery. WP Pro Components is a dedicated high-end strand of the WP suspension catalog, dedicated to the provision of next-level feedback. Developed to easily upgrade your suspension by utilizing the existing fork tubes, the Xplor Pro 6500 cartridge forks guarantee more adjustability for compression, rebound, and pre-load as well as options for spring rate. The open cartridge construction and materials result in less weight, optimized cooling, lower friction, and first-class damping.
The Xplor Pro 6746 shock is the companion equipment and complements the full package for 2025 KTM 390 Enduro R and Adventure Rs. Like the cartridge forks, the shock is engineered from top-drawer metals and advanced design, but with a strong emphasis on simplicity for customization and set-up. It’s featherlight — 6.6 lb. for the whole unit — but is big on constant damping and stability thanks to the high- and low-speed compression, rebound adjusters, and spring pre-load.
New for the Triumph Speed 400 and Scrambler 400X, the V2 fender eliminator kits are redesigned from the ground up with the concept of enabling riders to choose only the accessories that they want.
The kit starts off with a redesigned base, which includes model-specific plug-and-play wiring for the custom LED taillight assembly. Also, the new kit features integrated fasteners that eliminate almost half of the hardware and the need to hold a nut with a second wrench for that final torque.
Updated base design includes: plug-and-play, LED license plate light housing; manufactured using powder-coated stainless steel and aluminum materials; includes all stainless steel hardware; integrated fasteners; made in Chino, California. MSRP: $189.