Powersports Business February 2026 | Page 14

14 • February 2026 • Powersports Business

ATV / UTV www. PowersportsBusiness. com

Denago’ s new RanchHawk brings value to the UTV segment

In 2025, Denago Powersports brought a suite of affordable ATVs and dirtbikes to the market, and now, rolling into 2026, the manufacturer is looking to do the same in the UTV segment with the RanchHawk 650FI, which has an MSRP of $ 9,999.
The first public unveiling of its new value UTV came on the first day of AIMExpo on Jan. 7, and Denago Powersports General Manager David Garibyan says the Ranch- Hawk is a great alternative for those looking for a UTV that won’ t break the bank.
The RanchHawk is powered by a fuelinjected 623cc overhead-cam engine, transmitting power via an automatic CVT transmission and maintenance-free shaft-drive. It features adjustable remote-reservoir shocks and 13
inches of ground clearance to provide a smooth ride over all kinds of terrain.
RanchHawk also offers a color TFT instrumentation behind a tilt-adjustable steering wheel, plus a 10−inch TFT infotainment screen— which doubles as a back-up camera— is on the center console and links up via Bluetooth to deliver a standard audio system, along with GPS mapping and You- Tube streaming. The windshield pivots at adjustable angles and can be folded down for an open-air experience.
The RanchHawk 650FI is equipped with a 10−inch TFT infotainment screen that links up via Bluetooth to deliver a standard audio system, along with GPS mapping and You- Tube streaming.
Denago says the RanchHawk 650FI will enter serial production in the first quarter of 2026 and will be backed by a one-year parts-and-labor warranty.
The RanchHawk is powered by a fuel-injected 623cc overhead-cam engine, transmitting power via an automatic CVT transmission and maintenance-free shaft-drive.( Photos: Denago Powersports)
“ The UTV segment is very popular, but their prices have soared and put them out of reach,” says Garibyan.“ With an MSRP of just $ 9,999, the fully featured RanchHawk 650FI will provide affordable access to the world of UTV adventuring and utility.”
Despite the price, Denago says The RanchHawk 650FI 4 × 4 is packed with features, like high- and low-range gearing, switchable 4−wheel-drive, EPS, and a locking differential. Other bells and whistles include a winch, trailer hitch, reverse camera, and tilting cargo bed.
Garibyan notes the RanchHawk as a great alternative for those looking for a UTV that won’ t break the bank.
“ The RanchHawk continues Denago’ s legacy of providing the best value in powersports, offering the most standard features at an affordable price point,” he adds.“ While some of our competitors charge extra for windshields, bumpers, doors, and towing kits, we include them as standard equipment.”
DEALER TAKEAWAY With high-powered, fully enclosed, and HVAC-equipped UTVs becoming more popular, SxS price tags can sometimes rival those of a SUV or a pickup truck. Denago’ s latest move into the UTV segment welcomes a more diverse customer base and joins Polaris’ Ranger 500, Kawasaki’ s Mule SX, Honda Pioneer520, and the CFMOTO UForce 600 as budget-friendly UTVs priced around $ 10,000.

Florida’ s ROHVA opposes bill allowing ROVs on public roads

A Statement Piece for Your Showroom

The LFC 700 draws attention the moment it hits the floor. Distinctive design, premium presence, and appeal that starts conversations before the engine turns on.
A Dec. 17 article by the Motorcycle Industry Council reported on the decision of the Recreational Off-Highway Vehicle Association( ROHVA) to oppose Florida Senate Bill 356, which would allow ROVs— UTVs and SxS— on public roads, stating that OEMs specifically design the vehicles for off-road use.
“ ROHVA opposes allowing ROVs on roads that are not part of a designated trail system because, one, ROV manufacturers design, test, and sell ROVs for off-highway use only; and two, unlike cars and trucks, ROVs do not meet federal motor vehicle safety standards,” says Duane Taylor, ROHVA’ s director of safe and responsible use programs, during a Florida Senate Transportation Committee hearing.
“ Allowing ROVs on roads falsely signals that this practice is safe. It is not,” she adds.
Taylor also referenced written testimony submitted by American Honda Motor Co, which stated:“ Honda appreciates that this proposed legislation gives the Florida Department of Transportation and local authorities the ability to prohibit UTV use in the interest of safety, but in our view, the interests of safety are best served by not allowing UTVs on public roads in the first place.”
See ROHVA, Page 15