Denago Powersports is onboarding powersports veteran John Lawson as its new parts and services manager. With more than 25 years of industry experience, Lawson will play an integral role at the Denago Powersports headquarters in Dallas.

“ We understand that parts and service support is one of the most crucial parts of establishing a powersports brand,” says David Garibyan, general manager of Denago Powersports.“ John Lawson’ s experience in managing operations and process improvements will take Denago to the next level of customer and dealer support.”

John Lawson will serve as Denago Powersports’ newest parts and services manager.( Photo: Denago)

Lawson has a bachelor’ s degree in information technology from the University of Texas at Arlington. He has served in various

roles in the powersports industry, from general manager positions at dealerships to an OEM regional sales manager. As sales manager at Rockwall Powersports in Texas, he and his crew maintained a 98 % customer satisfaction rating via proactive problem resolutions and service excellence.

In his new role with Denago, Lawson will oversee all aspects of parts inventory, service operations, and customer support.

“ I’ m really excited to be a part of the Denago team and to contribute to the continued growth of the brand,” says Lawson.“ I’ ve been impressed by what Denago has accomplished so far, and I’ m looking forward to helping strengthen our parts and service operations to support our dealer network even more.”

Denago says the addition of Lawson to the team will help ensure its long- term operational stability and customer satisfaction for a fast- growing brand that now has more than 150 dealers across the country.

EICMA 2025 closed its 82nd edition with more than 600,000 visitors, marking another record- setting year for the world’ s largest motorcycle and two- wheel trade event. Hosted over six days in Milan, the show continued its post- pandemic growth streak, doubling visitors, exhibitors, and floor space since 2021.

This year’ s edition drew over 730 exhibitors from 50 countries and more than 2,000 brands, reinforcing EICMA’ s role as a global hub for product launches, industry networking, and consumer engagement. The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries— including a 28 % increase in foreign operators compared to 2024.

Media turnout remained robust as well, with 8,200 journalists, technicians, and content creators attending from 67 countries.

FAN-FOCUSED EICMA’ s popular MotoLive outdoor arena, expanded to its largest footprint yet, celebrated its 20th anniversary with races, stunt shows, adventure bike competitions, and the televised Champions Charity Race featuring 12 motorsports legends. Other key draws included:

•“ Desert Queens” Dakar tribute – Displaying 31 original Dakar Rally motorcycles for the first time in Italy, the exhibit attracted more than 42,000 visitors.

• Y. U. M. urban mobility test zone – A 43,000−square-foot area offering free test rides on more than 40 electric and internalcombustion scooters, mopeds, and quadricycles.

• Expanded gaming zone – The show’ s largest gaming area to date featured eight full-motion simulators.

Experiential elements— temporary tattoo activations, live stages, start- up showcases, safety demonstrations with police agencies, and an adventure travel area— helped reinforce this year’ s theme:“ That’ s Amore,” celebrating the passion connecting riders and manufacturers.

IMPROVED ACCESS A coordinated mobility plan with local transportation partners provided free parking, enhanced transit service, and rail discounts. Organizers credited these efforts with helping manage the surge in attendance and improving overall visitor flow.

“ BEYOND A TRADE FAIR” EICMA President Pietro Meda and CEO Paolo Magri said the 2025 results solidify the show’ s evolution into a full- scale global

Hosted over six days in Milan, the show continued its post- pandemic growth streak, doubling visitors, exhibitors, and floor space since 2021.( Photo: EICMA)

exhibition event that blends business, culture, and consumer experience.

The 83rd edition of EICMA returns to Fiera Milano Rho, Nov. 3 – 8, 2026.

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riders across Southern Maine, Southeastern New Hampshire, and beyond.

TECHNICIAN TO OWNER Normand’ s story with Robertson’ s spans more than two decades. He joined the dealership in 2004 as an entry- level technician, returned full- time in 2010, and worked his way up through the ranks— becoming service manager in 2013, taking on sales responsibilities in 2017, and ultimately becoming general manager in 2019, when he first partnered with Robertson as co- owner.

That partnership faced an early test during Covid, when supply- chain disruptions challenged dealers nationwide. Robertson’ s tackled the crisis head- on with transparent communication— led by a series of candid videos from Normand explaining inventory and parts delays, along with proactive outreach via email, phone, and social media. The approach built customer trust and strengthened the dealership’ s reputation for integrity and service.

INVESTING IN THE FUTURE Under Normand’ s leadership, Robertson’ s Power & Sports is already investing in the next phase of its growth. Recent showroom renovations aim to enhance the customer experience, and digital improvements are planned to streamline online interactions and service scheduling.

Robertson’ s remains a family- run business— Normand’ s wife, Robin, joined the dealership as office manager in 2022. Most of the staff are active riders themselves, reflecting the dealership’ s deep- rooted connection to the powersports community.

SAME NAME, NEW CHAPTER The dealership will continue operating under the Robertson’ s Power & Sports name, honoring its 37− year history and brand recognition in the region.

The sale to Kevin Normand marks a significant milestone for the multi line dealership, which has grown from a small Suzuki shop into one of New England’ s most recognized powersports retailers.( Photos courtesy of Robertson’ s Power & Sports / South End Media, LLC.)