Yamaha Motor Finance Corporation, U.S.A. (YMFC-US), has spotlighted Power Motorsports of Sublimity, Oregon, for exceptional customer service and a strong commitment to building lasting relationships with Yamaha riders.
“The reason we’ve been sending more deals over to Yamaha is because the flat rates have been fantastic,” says Mandy McCoy, finance manager at Power Motorsports. “The staff is incredible — from underwriting to our rep Stephanie Cox — and funding has been super-fast. The rates are competitive, and the service is phenomenal.”
Power Motorsports has earned its reputation through a customer-first approach that goes beyond the sales floor. “We’re not just trying to move units; we’re focused on building relationships and making powersports ownership accessible and enjoyable,” McCoy adds. “We take the time to walk each customer through financing options in a transparent, tailored way.”
The dealership also stays connected after the sale. “We follow up to make sure everything is going well, help with service scheduling, and assist with future upgrades,” McCoy shares. “Our customers aren’t just sales — they’re part of the Power family.”
Yamaha Financial Services congratulated Power Motorsports for its excellence in customer care and thanked the team for its ongoing partnership.
In October, dealers nationwide saw a 3.1% increase in combined same-store sales compared to the same month last year, according to composite data from more than 1,800 U.S. dealers that use the Lightspeed DMS. The Midwest was up 8.1% in major unit sales, followed by the South, up 6.7%. The Northeast slightly decreased, down 0.7%, while the West and the Northeast dropped 2.9% and 4.7%, respectively. In service revenue, the South had the biggest increase, 7.7%, followed by the Northeast, 5.6%, and the Midwest, 3.7%. The Northwest was the only region with a loss, dropping 0.4%, while the West stayed flat. Parts revenue was down across the nation, particularly in the Northwest, which dropped 7.6%. Both the West, 4.4%, and the Northeast, 2.6% also had decreases, while the South and Midwest stayed flat. For combined revenue, the Midwest and South were both in the black, with revenue increases of 6.8% and 6.4%, respectively. The Northwest, 4.4%, and the West, 2.6%, were both in the red, while the Northeast remained relatively unchanged.
Parts revenue was up at 873 dealerships and down at 1,010
Service revenue was up at 1,018 dealerships and down at 842
Major unit revenue was up at 864 dealerships and down at 816
Harley-Davidson reported a strong third quarter marked by major financial gains from its Harley-Davidson Financial Services (HDFS) transaction and a clear shift toward strengthening dealer profitability, retail traffic, and brand accessibility.
CEO Artie Starrs, in his first quarterly report since joining the company, said the results “demonstrate the positive impact of the HDFS transaction” and reinforced his belief that the brand’s long-term health depends on its dealer network.
“Our success begins with our dealers — when they thrive, Harley-Davidson thrives,” Starrs says. “You can expect an intensified focus on the key drivers of sustainable growth: strong and profitable dealerships, growing the powerful connection riders have with our brand, locally relevant marketing, and capital-efficient growth.”
On the investor side, Harley delivered diluted EPS of $3.10, a 241% increase from the same period last year. Consolidated revenue rose 17% to $1.34 billion, while operating income jumped 349% to $475 million.
Harley reported a $27 million impact from new or increased tariffs in the quarter, with full-year tariff costs expected between $55 million and $75 million.
That performance was largely fueled by the HDFS transaction with KKR & PIMCO, which the company described as a “transformative milestone.” The deal converts HDFS into a capital-light, de-risked business model, releasing over $1.2 billion in discretionary cash by early 2026 while allowing Harley-Davidson to retain majority ownership and control.
“This transaction unlocks significant value while transforming HDFS into a capital-light business,” notes Jonathan Root, chief financial officer. “Importantly, there’s no change for our dealers or customers — we believe this continues to drive long-term value creation.”
The Harley-Davidson Motor Company (HDMC) posted a 23% increase in revenue to $1.07 billion, driven by a 33% rise in global motorcycle shipments to 36,500 units. Motorcycle revenue climbed 34%, offset slightly by a 4% decline in parts and accessories.
However, the gross margin declined 3.7 points to 26.4%, and the operating margin slipped to 5% due to tariffs, foreign-exchange headwinds, and higher operating costs. Harley reported a $27 million impact from new or increased tariffs in the quarter, and full year costs between $55-$75 million.
Global retail motorcycle sales fell 6% year-over-year, with North America down 5% and international markets down 9%. Dealers continue to face headwinds from high interest rates and soft consumer confidence. Despite that, Harley said dealer inventories were down 13% versus Q3 2024, showing progress toward leaner, more disciplined stocking levels.
Throughout the earnings call, Starrs made clear that Harley’s turnaround depends on strengthening the dealer network.
Global retail motorcycle sales fell 6% year-over-year, with North America down 5% and international markets down 9%. Dealers continue to face headwinds from high interest rates and soft consumer confidence.
“A healthy Motor Company depends on a healthy dealer network,” Starrs shares. “We’re introducing market-responsive promotions to drive traffic to dealers, accelerating improvements in inventory management, and reviewing facility guidelines — with penalties for non-compliance suspended for the next 12 months.”
The company also plans to reevaluate its e-commerce strategy to better balance online convenience with dealer engagement and profitability.
“Our exclusive dealer network is a powerful differentiator,” Starrs says. “We’ll continue to invest in supporting and strengthening it as we all navigate the evolving commercial environment.”
Harley’s electric motorcycle division, LiveWire, grew Q3 revenue 16% to $6 million, with unit sales up 86%. Operating losses narrowed 30% to $18 million, in line with company expectations. LiveWire now forecasts a full-year operating loss of $72 million to $77 million and total cash use of $50 million to $60 million.
Harley ended Q3 with $1.8 billion in cash, after generating $417 million in operating cash flow. The company repurchased 6.8 million shares for $187 million and announced a $200 million accelerated share repurchase program with Goldman Sachs — part of its $1 billion repurchase plan through 2026.
Improved liquidity from the HDFS transaction could free up resources for dealer and retail initiatives.
Retail promotions and inventory alignment are expected to ramp up heading into 2026.
Compliance relief facility penalties are suspended for 12 months, giving dealers breathing room.
Customer engagement focus signals more support for local marketing and new-rider outreach.
Cautious production amid soft demand means dealers should closely monitor wholesale allocations.
“There is no other brand that inspires the same level of passion, pride, and pure enthusiasm as Harley-Davidson,” Starrs told investors. “Every dollar we invest, every penny we spend must drive value, growth, and sustainability for the long term.”
RideNow Group reported strong third-quarter results as its powersports business returned to growth, offsetting declines in the company’s transportation services segment.
For the quarter ended Sept. 30, 2025, RideNow’s powersports gross profit rose 6.9% on higher new and pre-owned unit sales, while adjusted EBITDA jumped 81% year-over-year to $12.3 million. The company’s net loss narrowed sharply to $4.1 million, compared to an $11.2 million loss in Q3 2024.
“Our ‘back-to-our-roots’ strategy is driving improved results,” says chairman and CEO Michael Quartieri. “We see a clear path for continued improvement, sustained growth, and value creation.”
Retail unit sales: 14,605 (+2.2% y/y)
New unit sales: 9,904 (+1.7%)
Pre-owned unit sales: 4,701 (+3.3%)
Total powersports revenue: ≈ $280 million (flat vs prior year)
Gross profit for powersports: $75.7 million (+6.9%)
Gross profit per retail unit (GPU): $5,183 (+4.6%)
Parts, service and accessories revenue: $50.8 million (+3.3%)
Finance and insurance income: $24.9 million (+2.5%)
The company’s vehicle transportation business experienced a significant decline, with revenue falling ~93% to $1 million as demand shifted away.
The company reduced selling, general and administrative expenses by 2.3% to $64.4 million, or 80.9% of gross profit on an adjusted basis. Operating income rose 77% to $9.4 million.
RideNow ended the quarter with $51.8 million in total cash and $184.9 million in non-vehicle net debt. Available liquidity (cash + floor-plan credit) stood at approximately $182.9 million. The company also extended its term-debt maturity to 2027 and secured a 50-basis-point interest reduction, cutting annual interest cash expenses by approximately $3.4 million.
In August, RideNow completed its rebranding and officially changed its ticker to RDNW. As part of this initiative, the company relocated its corporate headquarters from Irving, Texas to Chandler, Arizona, co-located with its flagship RideNow retail store.
The company’s flagship store in Chandler, Arizona, was named Sea-Doo Dealer of the Year at the Club BRP event.
The move was positioned as a step toward greater operational alignment, bringing corporate leadership and support functions closer to front-line store operations under a “one team” model.
Additionally, the company is undertaking a store-portfolio review and consolidation strategy. Management highlighted that two smaller stores in the Fort Worth, Texas, market were merged into a larger “multibrand destination” location — its 15th such store — during Q3, and that a pre-owned-only store in Houston is being shut down.
According to the transcript, Quartieri noted:
“Our primary opportunity is around exiting or consolidating consistently unprofitable or smaller locations into larger existing locations … These larger multibrand stores are true destinations for our customers, which we refer to internally as our aircraft carriers.”
For dealers and OEM partners, the focus is increasingly shifting to large, multibrand destination stores rather than numerous smaller specialty sites, suggesting that consolidation and scale are a priority.
The HQ relocation signals that RideNow is centralizing its support and aiming to improve the consistency of the customer experience and operational execution across its network.
With improved margins and EBITDA in the core powersports segment, RideNow appears to be stabilizing and repositioning itself, potentially offering a more predictable partner footprint for OEMs and service providers.
Quartieri said the momentum seen in Q2 accelerated into Q3, and with the strategic realignment now in place, RideNow is setting the stage for “sustained growth and value creation.”