Segway Powersports recently introduced the AT10 W Mud at EICMA 2025, its newest ATV that is purpose-built for deep mud, wetlands, and forest trails that pairs high output performance with rider-friendly intelligence to help enthusiasts and professionals handle harsh conditions with greater control and confidence.
The AT10 W Mud is equipped with a 999cc 4-stroke twin-cylinder engine. It features a 97hp powertrain, supported by a wide stance for stability, and 12.6 inches of ground clearance to clear roots and ledges. A standard 4,500-lb. winch provides reliable extraction when a crossing is deeper than expected. The machine is configured for up to one meter of water wading, with intake routing, electrical protection, and drainage measures that support repeated immersion in mud and standing water.
Customizable components and accessories can be tailored for year-round use, while mud-focused tires and chassis geometry ensure traction and composure. Users can also add a snowplow for winter operations, as well as underbody protection, a rear bumper, and cargo storage. The optimized cooling layout is designed to reduce heat.
Riders can connect to the Smart Moving app, enable navigation and communication, visualize progress with off-road map guidance, and pair Bluetooth audio headsets or helmet systems to stay contactable.
The AT10 W Mud is versatile enough to apply to several applications. Landowners would value its power delivery and route flexibility. Off-road enthusiasts can confidently ride through deep mud and tight technical terrain. For competitive riders, the AT10 W MUD is fine-tuned to maintain momentum through the sections where traction and visibility are hardest to hold.
Segway Powersports did not announce any specific pricing or release dates for the AT10 W Mud.
American Honda is reinforcing its commitment to the powersports industry with two major announcements this week: the company will return to AIMExpo 2026 in Anaheim, California, and invest $9.6 million to modernize its North Carolina Manufacturing (NCM) facility, home of Honda’s ATV production in the U.S.
At AIMExpo 2026, taking place Jan. 7–9, Honda will showcase its latest motorcycles, ATVs, and side-by-sides in a 50-by-30-foot booth on the main show floor. Dealers and attendees can expect product news focused on Honda’s street lineup, as well as insights highlighting the brand’s continued commitment to innovation, accessibility, and dealer collaboration, according to Honda.
Honda’s powersports sales team will also host a regional dealer meeting during the event to review 2025 performance, introduce new products, and outline key opportunities for the year ahead.
“The show is a cornerstone event for our industry, and the 2026 edition will give us the opportunity to share some exciting developments,” says Colin Miller, manager of experiential marketing at American Honda.
“Face-to-face connection is an integral part of how we do business,” adds Bill Savino, director of powersports national sales. “We look forward to meeting with dealers to reflect on the past year, share key plans for 2026, and strengthen the partnerships that power Honda.”
AIMExpo concludes the day before the AMA Supercross opener at Angel Stadium, where fans can watch Honda HRC Progressive riders showcase the race-proven CRF motocross lineup.
Meanwhile, in Swepsonville, North Carolina, Honda is making a major investment in domestic manufacturing, announcing a $9.66 million modernization project at its NCM facility. The project will enable the plant to produce key ATV components in-house, including fenders, covers, and other assembly parts, thereby enhancing efficiency and flexibility while creating 18 new jobs.
The investment includes the installation of new electric-powered equipment and a plastic pelletizer system designed to recycle material scraps, aligning with Honda’s global resource circulation and carbon reduction goals.
“By equipping Honda North Carolina Manufacturing with new capabilities to build key parts for our products right here at the facility, we can continue growing our ATV business in North Carolina,” shares Lynne Hedrick, NCM site lead.
Originally opened in 1984, the NCM now serves as Honda’s exclusive ATV production facility in North America, manufacturing the FourTrax and TRX series while also producing outdoor power equipment. The facility employs approximately 600 associates and represents more than $395 million in total capital investment.
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives, the company says, underscore its ongoing commitment to dealer relationships, American production, and innovation across its powersports lineup.
Massimo Group announced Oct. 14 an expansion of its UTV lineup with the addition of the Buck 450 4WD UTV and the T-Boss 900L Crew UTV.
This expansion, Massimo says, is an investment in its product offerings, giving customers more choices across both entry-level and premium categories.
In partnership with one of the nation’s largest farm and ranch stores, the first shipment of these new models began arriving in dealerships across the country in November, with additional deliveries continuing through the holiday season.
Massimo says this initial rollout — comprised of multiple units across its model portfolio — will help establish a strong foundation for next year’s expanded sales and product placement strategy, reinforcing the company’s continued focus on growth, quality, and nationwide reach.
“We continue to invest in expanding our product lineup and deepening our partnerships with our retail partners,” CEO David Shen says. “The Buck 450 and T-Boss 900L represent our ongoing commitment to deliver high-quality vehicles that provide exceptional value for our customers.”
Some of the UTV model highlights include:
352cc liquid-cooled EFI engine (25 HP)
Automatic CVT with on-demand 4WD
Independent suspension, 11-inch ground clearance
812cc 3-cylinder EFI engine (52 HP)
Crew seating for up to six passengers
10-inch touchscreen display with GPS
Hydraulic-assist dump bed and full LED lighting
Premium comfort and all-terrain capability
Polaris recently announced a second wave of introductions and upgrades for the 2026 RZR and Ranger lineups, led by the redesigned RZR XP, a “Day of the Dead” limited-edition RZR PRO S Calavera, as well as two all-new special editions for the Ranger XD 1500 NorthStar.
The latest off-road lineup, Polaris says, builds on decades of innovation and rider feedback, with vehicles designed to elevate rider experience, whether for work or recreation.
“For 2026, we’ve elevated our lineup with rider-driven innovation, from the redesigned RZR XP to the expanded Ranger XD 1500 NorthStar offering,” says Reid Wilson, president of Polaris Off-Road Vehicles.
Upgrades and introductions for the 2026 RZR lineup begin with the RZR XP, which features a Sport and Ultimate edition. Both are powered by a 114-horsepower ProStar 1,000 engine with two- and four-seat seating options. Both are equipped with shifting improvements and Walker Evans precision tuned needle shocks.
The Ultimate features Ride Command, Rockford Fosgate Stage 3 Audio, new RZR Fang lights, a poly roof, and a 4,500-pound winch. MSRP starts at $19,999 for the RZR XP Sport, and $23,999 for the Ultimate.
The all-new RZR XP S Sport is Polaris’ strongest trail machine. The new model features the same characteristics and upgrades as the RZR XP Ultimate but is set apart by its wider 72-inch stance and 25 inches of usable suspension travel. MSRP starts at $22,499. The 2026 RZR Pro R Ultimate stands out for its new 10.4-inch vertical touchscreen display, which delivers 52 square inches of usable screen space. Compared to the prior generation, the new display is 2.3 times larger, offers eight times faster processing speeds, 38 times faster graphic rendering, two times the storage capacity, two times faster boot time, and Bluetooth pairing.
The 225-horsepower RZR PRO R also features a new triple-rate spring setup and new shock calibration, combined with Dynamix DV semi-active suspension, which automatically adjusts shocks to the terrain. Its MSRP starts at $43,999.
Rounding out the RZR lineup is the RZR Pro S Calavera Edition — or Day of the Dead Limited Edition — which celebrates 10 years of Polaris selling in Mexico. Limited to 200 units, it features custom graphics inspired by Mexican culture and terrain.
It’s powered by a 181-horsepower turbocharged engine, 28 inches of travel, and an optimized 74-inch width and 96-inch wheelbase. It’s also equipped with a Dynamix with FOX 3.0 Live Valve internal bypass shocks, Ride Command, and Rockford Fosgate Stage 4 audio. MSRP starts at $40,499.
For 2026, Polaris expands its Ranger XD 1500 NorthStar lineup with the introduction of the Texas Edition and the Mountaineer Edition. Both are tailored to meet the specific needs of customers in key regions and will be available in limited quantities, making them exclusive options for riders.
Expanding on its Texas collection is the new Ranger Crew XD 1500 NorthStar Texas Edition.
Key features include:
3.77 rear drive gear ratio — the XD 1500 has a 3.07 — that enhances low-end torque and enables smoother throttle control.
A factory-installed window tint keeps the cab more comfortable when you’re riding at elevation.
Exclusive “Mountaineer Edition” graphics.
Reduced top speed compared to Ranger XD 1500 NorthStar.
The two new Texas and Mountaineer editions include all the standard vehicle features offered on Ranger XD 1500 NorthStar Ultimate.
SteelDrive transmission that is fully sealed and liquid-cooled.
A box capacity up to 1,500 pounds and a 3,500-pound towing capacity.
Spacious and fully enclosed cab system with HVAC to combat weather conditions.
Heated front seats, 7-inch display powered by Ride Command, JBL audio, and other ride-enhancing features.
MSRP for the Ranger Crew XD 1500 NorthStar Texas Edition starts at $51,999. The Mountaineer Edition starts at $45,999, while the Crew XD Mountaineer starts at $49,999. The Ranger XD 1500 lineup began shipping to dealers in November. For additional pricing on the entire model lineup, visit polaris.com.
Kawasaki announced the return of its Mule Pro-FX 820 and Mule Pro-FXT 820 for the 2026 model year, two machines that have been delivering for both work and recreation for nearly 40 years.
The Mule Pro-FX 820 EPS comes equipped with an 812cc engine, four-wheel independent suspension, electric power steering, cast-aluminum wheels, and 1-ton towing capacity. Its cargo bed measures 54.1 x 53.3 x 11 inches and holds 1,000 lbs., which fits a standard pallet.
Built for carrying a high volume of passengers, the 2026 Mule Pro-FXT 820 EPS comes with the same features as the Mule Pro-FX 820, with the bonus of a second row that converts from a three-person to a six-person Mule using Kawasaki’s Trans Cab system, and a 2-ton towing capacity
Designed with heavy-duty tasks in mind, this vehicle handles both substantial loads and transporting a full crew. In its three-passenger mode, the cargo bed measures 42.7 x 53.6 x 10.9 inches and supports up to 1,000 lbs. In six-passenger mode, the bed measures 22.0 x 53.6 x 10.9 inches with a capacity of 350 lbs.
Owners can personalize their Mule Pro to meet their needs, with more than 90 accessories to choose from. Accessories include front and rear A-Arm guards, heater, WARN VRX 45 and VRX 45-S winch kits, bed lift kit, LED headlight set, windshield washer, and wiper harness. Returning accessories include a universal ignition switch, headlight and taillight guards, KQR cargo box, audio system, and plow mount.
Several packages are also available, including utility packages and protection packages.
Kawasaki MULE PRO-FXT 820 EPS
Color: Timberline Green, Dark Royal Red
MSRP: $15,199
Availability: Early 2026
Kawasaki MULE PRO-FX 820 EPS
Colors: Timberline Green, Dark Royal Red
MSRP: $16,999
Availability: Early 2026
Can-Am has announced an expanded partnership with MeatEater, the popular outdoor lifestyle and conservation brand founded by Steven Rinella. The new agreement designates Can-Am as MeatEater’s exclusive powersports partner through the Official MeatEater Partnership Program.
The collaboration builds on a shared commitment to ethical hunting, conservation, and adventure in the outdoors. As part of the deal, Can-Am ATVs and side-by-sides will be featured across MeatEater’s media platforms, including its flagship television show, the “MeatEater” series (now in its 13th season on Sportsman Channel, YouTube, and streaming platforms), as well as the MeatEater Podcast Network and social media channels.
Can-Am will provide the MeatEater crew — including Rinella — with Defender and Outlander models equipped for rugged, backcountry use. The partnership also extends access to BRP’s full lineup, including Sea-Doo watercraft and Ski-Doo snowmobiles.
“At Can-Am, we build ATVs and SSVs that help people go farther into the wild, and this partnership with MeatEater is about making sure those wild places remain open, respected, and enjoyed for generations to come,” says Jeremi Doyon-Roch, marketing director at Can-Am Off-Road.
“By partnering with Can-Am and their family of brands, we’re equipping our crew and audience with the tools to go farther, explore deeper, and discover new frontiers in outdoor adventure,” adds Andrew Barge, chief content officer at MeatEater.
“I’ve been using and recommending Can-Am products for years,” says Steven Rinella, founder of MeatEater. “This partnership makes perfect sense for us because it’s built on a genuine love for the equipment.”
Together, Can-Am and MeatEater aim to inspire a new generation of outdoor enthusiasts to explore responsibly, hunt ethically, and protect access to public lands.
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s utility and recreation lineup. Dealers can leverage this collaboration, in-store and online, to align with the MeatEater lifestyle message and showcase how products like the Defender and Outlander fit into real-world outdoor use. We expect increased brand awareness among the hunting and outdoor adventure segment heading into the 2025–’26 selling season.