LeMans Corporation — the parent of Drag Specialties and Parts Unlimited and the industry’s largest powersports aftermarket distributor — announced on Nov. 21 an agreement to acquire Sullivans Inc., a longtime regional distributor serving New England dealers for more than 50 years.
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
Founded in 1972 and based in Hanson, Massachusetts, Sullivans has earned a strong reputation in the Northeast for fast delivery, reliable service and a product mix tailored specifically to regional dealer needs. Its deep roots and long-term dealer relationships have made it one of the most trusted names in the area’s powersports supply chain.
LeMans, established in 1967, operates globally through Drag Specialties and Parts Unlimited and boasts the industry’s broadest aftermarket parts and accessories lineup. The company says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers. Sullivans distributes HJC, Joe Rocket, Power Trip, and Nelson-Rigg, among other brands.
“Sullivans brings an exceptional legacy of service, product knowledge and dealer support,” says Paul Langley, chairman and CEO of LeMans Corporation. “Integrating their regional strength with our national capabilities adds to our incredible portfolio and reinforces our philosophy of being the go-to distributor for the powersports industry.”
LeMans said additional details on integration and timelines will be shared with dealers as plans develop.
S&S Cycle announced that the company’s vice president of new product development, Tim Osterberg, died on Oct. 28. He was 63.
Osterberg had been with S&S since November 2021, where he made significant contributions to new and current products.
Serving on the company’s senior management team, Osterberg mentored many of the engineers in product development and core product engineering. His long-standing involvement with the motorcycle industry made him an asset to the departments he worked in. While battling cancer, Osterberg would show up to the office or hop on video calls to ensure his team was being supported.
Before his role with S&S, Osterberg spent two decades at Harley-Davidson. Most recently, he was at Hayes Performance Systems, playing a key role in new product development for the powersports market.
“I had the pleasure of collaborating with Tim over the past several years, and he was dedicated to his passion of product development through his last moments. As recently as last week, he was fully engaged in strategic planning conversations,” says S&S owner and director Brett Smith. “Tim will leave an indelible mark on S&S through his efforts to create new opportunities for the company — many of which will come to fruition in the next 12-18 months.”
Smith adds that Osterberg, before his death, identified a potential successor for his position, Scott Cain.
Motorcycle seat manufacturer, Wild Ass, known for its innovative comfort-seating technology that provides products to more than 10,000 customers worldwide, is celebrating its 10th anniversary.
For a decade, Wild Ass motorcycle seat cushions have been dedicated to keeping its customers comfortable in the saddle for extended periods. Using medical-grade materials and proprietary inflatable and collapsible air-cell technology, Wild Ass seat cushions have raised the bar for pressure-relief comfort for the motorcycle industry.
“Ten years ago, we set out to make riding more enjoyable,” says Craig Johnson, founder of Wild Ass.
As Wild Ass looks toward its next decade, the company says it’s expanding its reach beyond the motorcycle market. New product applications are underway for UTVs, tractors, cars, trucks, and even stadium seating. It also plans to introduce new cushion designs, sizes, and cover options in 2026.
The company attributes its growth to a loyal and passionate customer base, a strong dealer network, and a commitment to quality manufacturing in an FDA-approved medical device manufacturing facility.
To commemorate the milestone, Wild Ass will launch a year-long 10th Anniversary celebration campaign, featuring giveaways, social media challenges, and a limited-edition cushion design. For more information, visit wild-ass.com.
Turn 14 Powersports announced that its 12 brands, including ProTaper, Kuryakyn, Answer, and Dragonfire Racing, will return to AIMExpo, Jan. 7–9, in Anaheim, California.
The exhibit will feature all Turn 14 Powersports-owned brands, highlighting new product innovations, updated packaging, and process improvements designed to strengthen dealer profitability and consumer appeal.
This year’s appearance marks a significant milestone for Turn 14 Powersports as the company continues to expand its presence in both on- and off-road markets. Each of its brands will have its newest products and dealer programs to share at the show.
One highlight at AIMExpo 2026 will be the launch of the Answer Racing 50th Anniversary Limited Edition Race Apparel collection. This exclusive, limited production line pays tribute to five decades of Answer’s championship-winning heritage. The range of off-road jerseys and pants blends retro-inspired graphics with modern technical materials and performance features. This limited-edition series captures the evolution of Answer Racing — from its early motocross roots to its continued leadership in racewear and riding gear.
In addition to new products, Turn 14 Powersports will also highlight its official race partnerships with Star Racing, KTM’s Husqvarna, and Ti-Lube Honda for the 2026 race season. These partnerships demonstrate the company’s commitment to supporting elite-level competition and will provide brand visibility on the global stage.
“2026 will be one of our most exciting years yet. The Answer Racing 50th Anniversary line not only honors our past but sets a tone of innovation for all our brands,” says Bob Schuetz, president of Turn 14 Powersports.
Turn 14 Powersports is the owned-brands division of Turn 14 Distribution, one of the top distributors in powersports and automotive products. Turn 14 Powersports brands include Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road by Kuryakyn, Speed and Strength, Skid Lid and TwinPower.
Bridgestone Corp. announced it will release its track-only premium motorcycle tire, the Racing Battlax V03, to the European and North American markets in 2026, featuring a design built for both professional and amateur riders looking for speed and high-level grip.
The latest addition to Bridgestone’s motorcycle tire range incorporates technologies refined through years of racing events to deliver excellent grip. And, for the first time, Bridgestone introduces a rear “sprint spec,” providing a wide range of options according to race type and track conditions.
The new Bridgestone Racing Battlax V03 is equipped with newly developed compounds based on technology that has competed in the world’s top-tier races — including the FIM Endurance World Championship, which has been won by a Bridgestone-supplied team for five consecutive years.
It features a redesigned profile for both the front and rear tires, resulting in an increased contact area. In particular, the rear tire adopts advanced production techniques, achieving an optimal profile.
Thanks to these innovations, Bridgestone says the Racing Battlax V03 delivers overwhelming grip, reducing lap times by 1.3% per lap, while maintaining the typical Bridgestone DNA of high grip even after multiple laps.
By focusing on maximizing peak grip performance through advanced compound design, the new Bridgestone Racing Battlax V03 Sprint achieves a 1.9% reduction in lap times per circuit. This provides an optimal choice for riders looking for the highest grip levels or those competing in sprint races.
For its next generation of Racing Battlax tires, the company says it incorporated its best compounding and manufacturing technologies developed through track tire development into commercial tires.
The ProCC Linkage Kit adds progressive action to the linkage motion to enable a shock with a stiffer calibration to feel plush. This is done by slowing the action of the shock at the top of the travel and accelerating the compression rate as the suspension is compressed. This approach allows us to calibrate a shock to reduce the effortless resistance to bottoming feel and maintain as much plush feel as possible. MSRP: $284.99.
Designed for the brand-new Honda CB1000 Hornet SP, Yoshimura’s AT2 Street Series slip-on provides more power and torque across the entire spectrum. Power gains are up to 4.2% more horsepower at 10,000 rpm and up to 3% more torque at 9,600 rpm. The slip-on features a custom carbon fiber heel guard that helps the new CB1000 Hornet SP lose 6.7 pounds — over half the weight from stock.
The Plug N Play harness by Al3rt Powersports GPS can connect with all Can-Am/BRP products through the BUDS connector. The harness will plug into the BUDS connection and then to a GPS plug and another BUDS connection so users can still run diagnostics on the vehicle.
Al3rt Cut is a cutting-edge RFID/BLE Immobilizer that provides complete vehicle security by immobilizing the ignition or fuel pump in the absence of a fully encrypted RFID tag. It can also be fully controlled by BLE from an authorized user’s phone using a secure tracking app, providing complete vehicle security. Al3rt Cut is also able to be tracked using the BLE function on the user’s phone, just like the Al3rt Tag BLE trackers.
Check out the Drag Specialties braided stainless steel EFI Fuel Line when you need to replace the supply line from the tank to the fuel rail. This high-quality OEM-style replacement includes fittings and O-rings. Available for ’95-’98 FLHR/FLHRC/FLTR/FLTCU/FLHTCU/FLHTP/FLHTC models. MSRP: $232.76.
The new Drag Specialties Predator III 2-up Seat with Forward-Positioning moves the rider approximately 1 inch forward compared to the stock seat. This seat features a 6 ¾ inches tall driver support with unique styling. The seating area is contoured for maximum comfort, with the rear portion measuring 7 inches wide for easy riding. The 3/16-inch thermoformed ABS seat base gives the perfect fit, while the carpeted bottom and rubber bumpers protect your bike’s paint. Available in smooth vinyl or smooth solar-reflective leather with automotive-grade vinyl sides. All seats include mounting hardware and are designed to fit ’20-’25 Challenger, ’25 Chieftain (108”/112” liquid-cooled Powerplus). MSRP: $417.95 - $471.95.
These adjustable shifter levers from Gilles Tooling are constructed of CNC-milled 6082 T6 aluminum and allow shorter motion for shifting. Available in either black or black/gold finishes for ’99-’25 FLHT/FLHX/FLTRX/FLTRU/FLTRK, ’09-’25 H-D FL Trike, and ’00-’17 FLST models. MSRP: $418.13-$467.57.
Drag Specialties’ new line of O2 sensors is engineered for seamless OEM replacement fitment and plug-and-play installation. Their fast light-off ceramic technology ensures rapid sensor activation at startup, helping maintain peak air/fuel ratios and reducing cold-start emissions. The corrosion-resistant, stainless-steel bodies and watertight sealed connectors are built to endure high-heat environments and road conditions and provide durability. Available for ’12-’17 Softail, ’12-’17 Dyna, ’14-’21 XL (except RH Sportster), ’13-’17 V-Rod, ’15-’20 XG Street (front/rear); repl. MSRP: $89.39.