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Powersports Business • December 2025 • 29
Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Turn 14 Powersports announced that its 12 brands, including ProTaper, Kuryakyn, Answer, and Dragonfire Racing, will return to AIMExpo, Jan. 7 – 9, in Anaheim, California.
The exhibit will feature all Turn 14 Powersports-owned brands, highlighting new product innovations, updated packaging, and process improvements designed to strengthen dealer profitability and consumer appeal.
This year’ s appearance marks a significant milestone for Turn 14 Powersports as the company continues to expand its presence in both on- and off-road markets. Each of its brands will have its newest products and dealer programs to share at the show.
One highlight at AIMExpo 2026 will be the launch of the Answer Racing 50th Anniversary Limited Edition Race Apparel collection. This exclusive, limited production line pays tribute to five decades of Answer’ s championshipwinning heritage. The range of off-road jerseys and pants blends retro-inspired graphics with modern technical materials and performance features. This limited-edition series captures the evolution of Answer Racing— from its early motocross roots to its continued leadership in racewear and riding gear.
In addition to new products, Turn 14 Powersports will also highlight its official race partnerships with Star Racing, KTM’ s
Husqvarna, and Ti-Lube Honda for the 2026 race season. These partnerships demonstrate the company’ s commitment to supporting elite-level competition and will provide brand visibility on the global stage.
“ 2026 will be one of our most exciting years yet. The Answer Racing 50th Anniversary line not only honors our past but sets a tone of innovation for all our brands,” says Bob Schuetz, president of Turn 14 Powersports.
Turn 14 Powersports is the owned-brands division of Turn 14 Distribution, one of the top distributors in powersports and automotive products. Turn 14 Powersports brands include Answer, Biker’ s Choice, BikeMaster, Dragon- Fire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road by Kuryakyn, Speed and Strength, Skid Lid and TwinPower.
Bridgestone launches new high-level grip, race-ready tires
Bridgestone Corp. announced it will release its track-only premium motorcycle tire, the Racing Battlax V03, to the European and North American markets in 2026, featuring a design built for both professional and amateur riders looking for speed and high-level grip.
The latest addition to Bridgestone’ s motorcycle tire range incorporates technologies refined through years of racing events to deliver excellent grip. And, for the first time, Bridgestone introduces a rear“ sprint spec,” providing a wide range of options according to race type and track conditions.
CHAMPIONSHIP GRIP The new Bridgestone Racing Battlax V03 is equipped with newly developed compounds based on technology that has competed in the
world’ s top-tier races— including the FIM Endurance World Championship, which has been won by a Bridgestone-supplied team for five consecutive years.
It features a redesigned profile for both the front and rear tires, resulting in an
All 12 Turn 14 Powersports Brands, including Pro- Taper, will be on display at AIMExpo 2026 in Anaheim, California.( Photo: Turn 14 Powersports)
Bridgestone says the Racing Battlax V03 delivers overwhelming grip, reducing lap times by 1.3 % per lap, while maintaining the typical Bridgestone DNA of high grip even after multiple laps.( Photo: Bridgestone)
increased contact area. In particular, the rear tire adopts advanced production techniques, achieving an optimal profile.
Thanks to these innovations, Bridgestone says the Racing Battlax V03 delivers overwhelming grip, reducing lap times by 1.3 % per
lap, while maintaining the typical Bridgestone DNA of high grip even after multiple laps.
NEWLY DEVELOPED REAR‘ SPRINT SPEC’
By focusing on maximizing peak grip performance through advanced compound design, the new Bridgestone Racing Battlax V03 Sprint achieves a 1.9 % reduction in lap times per circuit. This provides an optimal choice for riders looking for the highest grip levels or those competing in sprint races.
For its next generation of Racing Battlax tires, the company says it incorporated its best compounding and manufacturing technologies developed through track tire development into commercial tires.
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MARKETING SOLUTION pass their issue along to at least 2 additional people share charts and graphs seen in PSB say the content is vital, can’ t imagine life without PSB
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Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across
Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,
Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris
Accelerate opens early bird registrations!
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For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!
3
In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.
Service tech buys dream dealership, continues wrenching
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The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.
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