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NEWS
Powersports Business • November 2025 • 5
Motohunt expands dealer platform with NPA integration and OEM co-op approval
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Motohunt announced three key updates at the recent NPDA Dealer Connect: a new integration with National Powersport Auctions( NPA), co-op marketing approval from major OEMs, and live demonstrations of its Motohunt Premium platform.
The NPA partnership enables dealers to view weekly auction run lists and request direct buy quotes directly within Motohunt, creating a seamless workflow from trade appraisal to acquisition.
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“ When we can work together to figure out a solution that works seamlessly between the platforms, I see that as a massive win for the dealers,” says Mike Murray, vice president of sales at NPA.
Motohunt also confirmed co-op eligibility with Can-Am, BMW Motorrad, Yamaha, Kawasaki, Honda, Polaris, CFMOTO, and Harley-Davidson’ s Marketing Development Fund, enabling dealers to apply OEM dollars toward platform costs.
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“ The used market has shifted, and the old way of guessing on trades isn’ t working,” says Jacob Berry, Motohunt cofounder and VP of growth.“ Motohunt gives managers the data and confidence to compete in this environment.”
Motohunt is a dealer-first software platform that bills itself as the“ VAuto of Powersports,” trusted by dealer groups nationwide. Learn more at dealers. motohunt. com.
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The NPA partnership enables dealers to view weekly auction run lists and request direct buy quotes directly within Motohunt, creating a seamless workflow from trade appraisal to acquisition.( Photo: Motohunt / YouTube screenshot) |
BRP will make return to AIMExpo, to speak on EV panel
It was recently announced that BRP will be showcasing its powersports innovation on the show floor at the 2026 AIMExpo in Anaheim, California, Jan. 7−9.
“ It will be great to be at AIMExpo this year, which is a terrific hub for connecting with current and future partners,” says David Baker, BRP’ s vice president and general manager of North America operations.“ As a leader in the powersports industry, we see the show as an ideal opportunity to engage directly with dealers and discuss the future of powersports together.”
This year’ s AIMExpo will feature a panel on the future of electric vehicles in powersports. Baker will join the conversation as a panelist and share insights and expertise, helping the industry prepare for what’ s next.
BRP has been on the forefront of the powersports’ EV surge, releasing a pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, its electric snowmobile lineup and, most recently, the Outlander electric ATV.
“ Electrification is transforming how we all do business,” Baker shares.“ We’ re committed to sharing what we’ ve learned and collaborating to make sure our industry stays ahead of the curve.”
AIMExpo attendees are invited to visit the BRP booth to see their latest vehicles and innovations. The BRP team will be available to discuss business, what’ s ahead for the industry, and to engage with both longtime partners and new connections.
“ There’ s a unique energy at AIMExpo that drives progress in our industry,” says Cinnamon Kernes, vice president of market expansion at the Motorcycle Industry Council.“ We’ re pleased to welcome BRP back, and we’ re excited to see their impact at this year’ s event.”
BRP recently held its annual dealer event, Club BRP, in Boston with more than 4,000 dealers and will return to AIMExpo to discuss business and what’ s ahead for their brands.( Photo: BRP Inc.)
Minnesota BRP dealership acquired by Bradford Powersports
Brother’ s Motorsports out of Baxter, Minnesota, was recently sold to entrepreneur Bill Bradford, the dealership announced Sept. 23 in a Facebook post.
Brother’ s is a BRP dealer, selling a range of Ski-Doo, Lynx, Sea-Doo, and Can-Am onand off-road vehicles. Brother’ s sold its first machine under new ownership— a 2025 Can-Am Defender Limited HD10— just hours after the dealership changed hands. Social media posts also indicate that the same team is still in place under Bradford’ s leadership.
Bradford, an avid sledder and Polaris enthusiast, first entered the powersports business in 2022 when he purchased Wheels
Powersports in Fargo, North Dakota. He said at the time of the Wheels’ deal that he’ s had a strong desire to get into the powersports business for the last 20−plus years.
Bradford has different ventures throughout the Midwest, including several telecommunications stores. Now, the owner of two Midwest powersports dealerships, he says he’ s happy to have Brother’ s Motorsports be a part of his organization.
“ This area has always held a special place in our hearts, and as an outdoor enthusiast with a deep passion for the powersports lifestyle, I’ m excited to deepen our involvement in this incredible community,” Bradford says.
Under new ownership, Brother’ s Motorsports in Minnesota will retain all of the employees that were there under the previous owner.( Photo: Brother’ s Motorsports / Facebook)
INTERMOT returns in December with a spotlight on young riders, creator culture
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The International Motorcycle and Scooter Fair( INTERMOT) will return to the Kölnmesse Center in Cologne, Germany, from Dec. 4 to 7, with a new annual schedule and a focus on younger riders, digital influencers, and fresh event formats designed to showcase the future of motorcycling.
Traditionally held every two years, INTERMOT shifted to an annual cycle in 2024 following a broad reorganization of the show. Organizers say the move reflects the rapid pace of change in the motorcycle industry and the growing demand for more
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frequent engagement among OEMs, suppliers, and consumers.
This year’ s edition will highlight riders aged 18 to 30 with dedicated attractions, including Creator Day on Dec. 6, a creator lounge, the 125cc Kickstarter section, and the action-oriented playground area featuring live stunt shows.
INTERMOT’ s Kickstarter area is where young riders can learn about obtaining a license and receive tips from the pros. Digital creators and racers will take center stage, including Mariam Suhk and Viktor Stahl
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(@ marii __ official, @ viktor __ stahl), Cologne racer Nina Londschien(@ nanaxyda), and longtime YouTube content creator Matthias Betz(@ meddesyoutube). These influencers will connect with fans through live demonstrations, meet-and-greets, and content created directly from the show floor.
Beyond the creator-focused programming, INTERMOT 2025 will feature a Racing / Sport section for competitive motorsports, 125cc Kickstarter area for entry-level rider education, and a Biker Meeting area for community networking with food and beverages.
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INTERMOT returns this December in Cologne, Germany, with a focus on young riders and influencers.( Photo: INTERMOT)
With the transition to an annual schedule, INTERMOT aims to strengthen its role as both a marketplace and community hub, blending passion for the industry with innovation.
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