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NEWS
Powersports Business • November 2025 • 3
Moto Canada welcomes CFMOTO distributor CMI as newest member
Moto Canada has announced that Canada Motor Import Inc.( CMI), the exclusive distributor of CFMOTO off-highway vehicles and motorcycles in Canada, has been accepted as the newest member company of the national industry association.
With the addition of CMI, Moto Canada now represents 15 leading powersports companies, including global brands such as Arctic Cat, Aprilia, BMW Motorrad, Can-Am, Ducati, GasGas, Harley-Davidson, Honda, Husqvarna, Indian Motorcycle, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Royal Enfield, Suzuki, Triumph, Vespa, and Yamaha.
“ We’ re very happy to have CMI onboard with Moto Canada for the benefit of the industry and riders across the country,” says Landon French, president and CEO of Moto Canada.“ Through the CFMOTO brand, CMI
Vreeland’ s Harley-Davidson closes after 35 years in Pennsylvania
Brothers Rich and Ray Vreeland opened the dealership in 1990 along Route 11 near Bloomsburg. The idea was sparked the year before, when the pair quit their jobs to take a 9,700−mile cross-country trip on their Harleys, collecting dealership t-shirts along the way. That ride ultimately inspired them to launch their own store.
Over the years, Vreeland’ s Harley-Davidson became a hub for local riders and enthusiasts. While the business thrived, the owners told WNEP Newswatch 16 that retirement has been on their minds for more than a decade.
The property is already on the market, and the dealership was selling off the remaining inventory in September.
“ Winters are tough in the Harley business,” Rich Vreeland says in the news interview.“ We just decided we didn’ t want to do another one, and September 30 worked out as the right time for us.”
Looking back, the Vreelands told the station they have seen motorcycles evolve
With the addition of CMI, Moto Canada now represents 15 leading powersports companies.( Photo: Moto Canada / CMI)
has grown to play a significant role in the powersports industry in Canada. Becoming part of the industry association that is the voice of powersports in Canada is a welcome and natural evolution for CMI.”
As a Tier I member, CMI will take a seat on the Moto Canada Board of Directors. The company will also participate in industry data programs, advocacy efforts with government,
from basic speedometers and turn signals to today’ s models with digital displays and advanced technology. Still, the brothers said what mattered most wasn’ t the bikes, but the people.
Vreeland’ s has restocked the“ make an offer“ table for the final items to be sold off before closing for good on Sept. 30.“ Our mission statement was always to make technical initiatives, and public campaigns promoting safe and responsible powersports use.
“ For us at CMI, joining Moto Canada is about collaboration, recognition, and moving the industry forward together,” says Hélène Binet, president of CMI.“ It also demonstrates our clear intent to be a serious and committed player, contributing in the right way to the growth and sustainability of the powersports industry in Canada.”
Moto Canada also confirmed that while ARGO is no longer a member of the association, Arctic Cat remains a Tier I member.
Founded in 2005 by Hélène Binet and Carl Patoine, CMI is a family-run company based in Saint-Benoît-Labre, Quebec. Since its inception, CMI has partnered with CFMOTO to bring its innovative products to the Canadian powersports market.
Vreeland’ s Harley-Davidson, a longtime dealership in Bloomsburg, Pennsylvania, will close its doors on Sept. 30 after more than three decades serving its local riding community.( Photos: Vreeland’ s Harley- Davidson / Facebook) motorcycling fun for everyone,” Vreeland says.“ I hope people remember us as a family-owned business that truly cared about its customers.”
Although closing the doors will be bittersweet for the brothers, they told the news station that they’ re ready for the next chapter. We wish them a well-deserved, happy retirement!
AMA Motorcycle Hall of Famer Norm McDonald dies at 93
The American Motorcyclist Association announced that Norm McDonald, an AMA Motorcycle Hall of Famer, racer, tuner, and businessman, died on Sept. 25 at the age of 93.
The AMA says it offers its sincere condolences to the family and friends of McDonald and wrote the following statement about his legacy:
Norm McDonald opened his motorcycle shop, K & N Motorcycles, with fellow Motorcycle Hall of Famer Ken Johnson in 1957. By 1965, the two created K & N Engineering and, in 1966, the K & N Air Filter was introduced.( Photo: AMA)
Despite growing up with a love for speed, McDonald’ s parents would not allow him to own a motorcycle— so he filled that void with hot rods and drag racing until he finally purchased a bike when he turned 17. After a brief stint in the Navy from 1952−55, McDonald’ s love for motorcycling only grew, and
he purchased his second bike and began his racing career shortly after.
In 1957, McDonald and fellow AMA Motorcycle Hall of Famer Ken Johnson opened K & N Motorcycles in Loma Linda, California. It served as a service shop, with Johnson working during the day and McDonald working at night. The shop also springboarded the future of another AMA Hall of Famer, Malcolm Smith, who started working at K & N at 17 years old.
Eight years after opening K & N Motorcycles, McDonald and Johnson formed K & N Engineering, developing handlebars, fenders, and fork braces. It was at K & N where he developed the revolutionary K & N Air Filter, which was used across virtually every form of motorcycle racing.
During this time, McDonald sponsored a wide range of racers, including his sons Phil and Sam, grandson Tyler, and son-in-law Ted Boody, among others.
McDonald relocated to Tulsa, Oklahoma, in 1971 and split the K & N business with Johnson, focusing solely on the dealership side of things. He eventually opened dealerships in Tulsa and Wichita, Kansas.
McDonald was inducted into the AMA Motorcycle Hall of Fame in 2013.
Content
NEWS
4 Yamaha tech competition returns 4 Iowa H-D dealership sold 5 Motohunt expands dealer platform 5 BRP to speak at AIMExpo panel 6 Dealers unite at DealerConnect
FINANCE
8 Dealer financial snapshot 9 Lightspeed partners with Priority One 9 Synchrony acquires Versatile Credit
OPINION
10 What tradeshows are telling us
SOLUTIONS
11 How AI can help dealers 12 The Turn Around Project— Episode 5 13 Survive( and thrive) in winter
PWC / MARINE
14 Jet Ski STX 160 updates 15 BRP names top Sea-Doo dealer
ATV / UTV
16 Dealer capitalizes on SxS innovation 18 Argo unveils new UTV 18 Camp RZR kicks off in Cali
ACCELERATE
19 Dealership network thrives in the
Southwest 21 Why attend Accelerate?
MOTORCYCLE
22 NVP Milwaukee wrap-up 24 Rider reveals Motorcycle of the Year 24 Honda’ s new Rebel lineup 25 Triumph taps into the youth market
ELECTRIC
26 Zero expands global footprint
SNOW
27 Snow Goer reveals Snowmobile of the Year 28 Snowmobiles back at X Games
AFTERMARKET
28 Simpson expands into safety segment 30 Baker Drivetrain hires new brand manager 30 Hot Products