SHOWCASING PRODUCTS AND POSSIBILITIES

Hundreds of exhibitors brought new products, technologies, and services to the expo, including Fist Handwear, RM Stator, Supersprox, Red Line Oil, and many more. Attendees were able to explore the latest offerings for motorcycles, ATVs, UTVs, and powersports accessories, while taking advantage of exclusive show incentives. From branded backpacks and commemorative T-shirts to product certificates and memberships in the Motorcycle Industry Council, the Expo provided ample opportunities for dealers to stock up and engage with vendors.

One of the highlights was the expo’ s marquee prize: an all-expense-paid trip for two to the final MotoGP race in Valencia, Spain. The prize exemplifies NVP’ s dual focus on fun and professional development, offering both entertainment and a reminder of the global nature of the powersports industry.

Saturday night’ s Meet & Greet / Bike Show drew large crowds to the Baird Ballroom and Skyview Terrace, providing panoramic views of downtown Milwaukee. The event featured the traditional V-twin and metric categories, along with a new vintage class. Meanwhile, the Bagger Racing

League( BRL) hosted a custom bagger bike build competition, where attendees voted for their favorite build, demonstrating the community-driven and participatory nature of the expo.

LANGLEY’ S TAKE Parts Unlimited President and CEO Paul Langley, a long-time veteran of the powersports aftermarket, shared insights on market trends, dealer priorities, and internal strategies.

“ The market is still healthy. We may have gained some market share, but it’ s not on price— we’ re focused on operating more efficiently, improving communication internally

, and making sure our dealers get what they need,” Langley says.

He emphasizes that the company’ s internal restructuring over the past year has been designed to improve service and responsiveness:

“ We built a more complete team, with dedicated leaders for HR, distribution centers, and technology. This allows us to provide better service to our dealers and helps them manage inventory and cash flow in these uncertain times.”

Langley also stresses collaboration across the industry:“ Even if we compete in some ways, we all need to work together to build resources for the industry. A healthier