Powersports Business May 2026 | Page 20

20 • May 2026 • Powersports Business

ATV / UTV www. PowersportsBusiness. com

( Left, top to bottom) C4 Touring for two up riding and more entry-level. The C5 is a mid-level utility machine. The C6 Pro with an accessory bed for hauling extra gear. It also features turn signals and mirrors for the European market since many farmers ride these on public roads in and around their properties.

CFMOTO

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Technology plays a larger role as well. The introduction of an electronic shift system, or E-shift, allows for quick, intuitive gear changes, supported by features like auto park, transport mode and a mechanical backup. A 6.2−inch TFT display with smartphone integration brings connectivity into the mix, reflecting broader trends seen across powersports.
C4 AND C5: UTILITY MEETS REFINEMENT
While the C6 Pro grabbed the spotlight, the C4 and C5 arguably carry equal weight from a volume standpoint. Designed for entry- to mid-level buyers, these models target a wide range of use cases— from small farm work to recreational trail riding.
According to Jason Rutz, ATV product manager at CFMOTO USA, the goal wasn’ t just incremental improvement.
“ We started with a strong foundation,” he says,“ and re-engineered it from the ground up.”
That process included redesigning nearly 200 individual components, resulting in improved power delivery, durability and efficiency.
The C4 now produces 33 horsepower, while the C5 pushes that figure to 39 horsepower, with notable gains in torque and acceleration. Both models also benefit from a new DOHC engine architecture— an upgrade over the single overhead cam setups commonly found in this class.
One of the work stations was set up to haul a trailer full of wood and rocks up a hill to test the torque.
But the real story may be in usability. Fuel efficiency has improved by roughly 20 %, service intervals have been extended by 25 %, and maintenance has been simplified through features like quick-release panels and easier access to key components.
For working applications, both models offer a towing capacity of 612 kg( about 1,350 pounds), along with increased rack capacity and integrated tie-down points. A 2,500−pound winch option further enhances their utility.
DESIGNED AROUND THE RIDER Across all three models, a consistent theme emerged: rider-centric design. That philosophy shows up in both big and small ways.
Narrower midsections improve rider mobility. Thicker seats enhance comfort over long distances. Redesigned controls place frequently used functions within easier reach. Even heat management— often a secondary consideration— received attention through improved exhaust routing.
Visually, the lineup adopts a more modern, angular design language. On the C6 Pro, features like dot-matrix lighting and integrated LED systems create a distinctive look, while still serving functional purposes such as improved nighttime visibility.
Yet, despite the sharper styling, practicality remains front and center. Integrated storage compartments, updated rack systems and easy-access fueling all reinforce the machines’ dual-purpose nature.
REAL-WORLD TESTING, NOT JUST SPEC SHEETS
Rather than relying solely on presentations, CFMOTO structured the launch around six riding“ workshops,” with each station designed to simulate real-world conditions.
On acceleration runs, the C6 Pro’ s power delivery stood out, hitting 0 – 60 km / h in under four seconds. The C5 wasn’ t far behind, while the C4 held its own in the entry-level category.
Trail sections highlighted handling and ergonomics, with the wider stance of the C6 Pro contributing to a more planted feel. Meanwhile, tighter, more technical sections emphasized the maneuverability and ease of use of the C4 and C5.
In utility-focused tests, including towing and obstacle clearing, the practical strengths of the smaller models came into focus. Pulling loaded trailers and navigating uneven terrain underscored their role as workhorses, not just recreational machines.
A BROADER STRATEGY COMES INTO FOCUS
The Nice launch wasn’ t just about three new models— it was a statement about where CFMOTO sees opportunity.
With UTV growth beginning to normalize, attention is shifting back to adjacent segments that offer stability and untapped potential. ATVs, particularly in the midsize and utility categories, fit that bill.
By investing in a full redesign rather than incremental updates, CFMOTO is taking the long-range view on the segment. And by launching globally, with input from teams across regions— including the U. S.— the company is aiming to deliver products that resonate across diverse markets.
For dealers and consumers alike, that could translate into more competitive options in a category that has, at times, taken a back seat to flashier segments. CFMOTO USA’ s marketing director, John Tranby, who was also on hand at the event, told us that this rollout was mainly aimed at the European market and that the new lineup will be introduced more fully to the North American market during their dealer show this summer in Minneapolis.
As the dust settled in southern France, one thing was clear: ATVs may not be the fastestgrowing part of the industry, but they’ re far from standing still. And with its new CFORCE lineup, CFMOTO is making a strong case for evolution over iteration.
This editor had a blast plowing dirt with the C5 Pro. Not sure the mirrors helped, though.