May 2026 • Volume 29, Number 5
www. powersportsbusiness. com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
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Oui, Oui! CFMOTO held a global ATV launch in the south of France for its redesigned MY27 CForce lineup and we were there.
Wine, cheese and ATVs: CFMOTO in France!
Denago has been crushing the youth market with models such as the electric E-Hawk ATV, but now they are dipping into adult size toys.
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Denago on the gas AND electric
Diamondback H-D setting the Bar & Shield high for operational excellence
See page 21