4 • June 2025 • Powersports Business

Durango Harley-Davidson has been awarded the coveted Platinum Bar & Shield award by Harley-Davidson Motor Company for its

The National Powersports Dealer Association( NPDA) recently launched its EDGE educational platform, a dealer-facing webinar that can give dealership owners and staff an upper hand.

EDGE, which stands for education, development, growth and excellence, is the official education and career development platform of the NPDA. Designed specifically for dealership staff, EDGE provides the knowledge and skills necessary to build lasting careers in powersports while helping dealerships thrive.

“ The NPDA was formed to give our dealer members an edge in profitability, so it’ s exciting to get EDGE underway,” says Bob Kee, chairman of the NPDA board of directors and co-owner of Destination Cycle in Kerrville, Texas.“ Our goal is to provide dealership owners and staff with tools for sustainable profitability, and the EDGE curriculum is an important component.”

The EDGE platform launched in April, with the first in a year-long offering of live, interactive webinars. Owners and staff at NPDA-member dealerships, as well as NPDA partners, can join the webinars at performance in 2024. This prestigious honor recognizes Durango Harley-Davidson as one of the top five dealerships in the entire

Durango Harley-Davidson has been awarded the coveted Platinum Bar & Shield award by Harley-Davidson Motor Company for its performance in 2024.( Photo: Durango H-D / Facebook)

no cost. The fee for non-members to attend a webinar is $ 79.99.

The NPDA will be promoting the dealerships that have the most attendees at each live webinar. The NPDA EDGE Leaderboard will feature a list of dealerships that had the most webinar attendees, as the sessions and topics will target a wide range of management and staff. The EDGE Leaderboard will be found in a variety of public-facing locations, including on social media posts and NPDA. org.

Participants in the NPDA EDGE program will receive a certificate of completion, recognizing their engagement and commitment to professional development. While these certificates are not part of a formally accredited or

United States, a testament to its outstanding customer service, community engagement, and commitment to the brand.

The Platinum Bar & Shield Award is the highest distinction a dealership can receive, acknowledging superior performance in customer satisfaction, sales, and overall excellence in representing the Harley-Davidson lifestyle. Durango Harley- Davidson has continually demonstrated a passion for serving riders and the local Four Corners community, making it a premier destination for motorcycle enthusiasts in Colorado and beyond.

“ This award is a reflection of our incredible team, our loyal customers, and the thriving motorcycle culture in Durango,” says Trevor Bird, owner at Durango Harley- Davidson.“ We are honored to be recognized among the best dealerships in the nation and will continue to provide top-tier service, events, and experiences for our riders.”

To celebrate this achievement, the dealership invited the community to join a special appreciation event that was held on Saturday, May 24, which featured exclusive promotions, live entertainment, and a fundraiser for the Salvation Army.

EDGE, which stands for education, development, growth and excellence, is the official education and career development platform of the NPDA.( Image: NPDA)

certified program currently, the NPDA says they serve as a strong indicator of continued learning and industry involvement.

“ EDGE is more than an education program, it’ s a competitive advantage for member dealerships and their employees,” says NPDA Executive Director Dave McMahon.“ Our development tracks are delivered by our partners and approved by our board of directors, all of them dealership owners. We will be rolling out additional elements to EDGE all aimed at providing our dealer members with an exceptional NPDA membership experience.”

Dealers can join the NPDA at npda. org / dealer. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492

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