ACCELERATE so customers can quickly access secure digital credit applications. Technicians, each armed with their own laptop, can communicate both throughout the dealership and outside it with different manufacturers.

“ We are just following the tech curve, and it’ s been a huge help,” Herron adds.

MARKETING & COMMUNITY On the marketing side of things, Foothills primarily uses social media to promote new products and special offers. The dealership currently has more than 8,000 followers between its Facebook and Instagram pages, and the sales team posts walk-through videos on YouTube to showcase inventory, with its 115 videos having garnered more than 225,000 views.

“ We try to utilize our following on social media to cast the widest net possible,” Herron says.“ We really pride ourselves on follow-up calls and encourage engagement for customer reviews.”

Foothills also takes pride in its community outreach throughout Anderson County. It has donated units to local schools and collaborates with Make-A-Wish Foundation to grant wishes to children with life-threatening illnesses, holding events and organizing rides. The dealership also works closely with Anderson Area YMCA, an organization Willis says played a huge role in the owner Steve Crowe’ s life growing up, and“ was a great mentor to( Steve), and is something that is still near and dear to his heart.”

Foothills also works closely with Inspire Abilities of Anderson County, a local nonprofit that provides a support system for those with a diagnosis of intellectual disability, related disability, autism spectrum disorder, and head and or spinal cord injuries. The dealership employs one of Inspire Abilities’ clients.“ She puts a smile on the face of everyone who walks through the door,” Willis says.

As for what’ s next for Foothills Motorsports, Willis says, at the moment, he and his team have hit a sweet spot and are remaining focused on the dealership’ s day-to-day but will remain business savvy.

“ We’ re pretty comfortable where we are.( That might change) if an opportunity arrives for us to remain competitive, but we feel we’ re pretty in tune right now— just trying to be as proactive as possible and not reactive,” Willis says.

Above: Foothills Motorsports is a full-service, multi-line powersports business based in South Carolina. Below: Foothills carries a massive inventory of over 500 new and pre-owned vehicles that includes everything from Can-Am and Kawasaki, to Polaris and Suzuki.

Powersports Business June 2025 | Page 19

ACCELERATE

ACCELERATE so customers can quickly access secure digital credit applications. Technicians, each armed with their own laptop, can communicate both throughout the dealership and outside it with different manufacturers.