www. PowersportsBusiness. com Powersports Business • June 2025 • 17

CONFERENCE

Foothills Motorsports offers an array of ATVs and side-by-sides.

Jamie Willis is the general manager at Foothills Motorsports. time worked as a sales associate for a competing dealership across town, was offered the general manager position.

“ Steve was looking to expand the business. The old owners were enthusiasts but weren’ t trying to grow the dealership, and I gladly took the opportunity,” Willis says.

Soon after Willis was aboard, Crowe wasted little time with his expansion and quickly relocated the dealership to its current location, which features 25,000 square feet of showroom space, with an additional 7,000 square feet for parts and services.

Now, 23 years later, Foothills is a fullservice, multi-line powersports business. Its

current inventory includes more than 500 motorcycles, dirt bikes, PWCs ATVs and sideby-sides, and features top brands such as Can- Am, Honda, Yamaha, Suzuki, Kawasaki, Alta, Sea-Doo, Polaris, Husqvarna, and more.

Located in Piedmont, South Carolina, Foothills is near the Saluda River and surrounded by diverse waterways and off-road trails. Willis says that access to various environments allows the dealership to sell a variety of vehicles.

INVENTORY & SALES Overall, inventory has been moving steadily as of late. This year, Willis says he’ s been