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Powersports Business • July 2025 • 21
Tennessee dealership hosts benefit ride to support Kentucky tornado survivors
Communities across East Tennessee came together Saturday, June 7, to support tornado survivors in London and Somerset, Kentucky, with a benefit ride hosted by Xtreme SXS Powersports. The deadly storms that occurred in May resulted in 20 deaths, destroying more than 800 homes and businesses in the region.
According to a Knoxville TV report, riders gathered at the dealership, owned by John and Angie Gultice, early Saturday morning, for a fundraising event aimed at aiding those impacted by the recent tornadoes. The couple, no strangers to disaster relief efforts, organized the ride to raise money and rally community support.
“ We’ re from Ohio and Tornado Alley,” Angie Gultice told the local news station, WBIR.“ We’ ve seen numerous devastating tornadoes there, so we know the feeling and the heartbreak that comes with that. We didn’ t even have to think about it. It was a no-brainer.”
This isn’ t the first time the Gultices have taken action in the wake of a disaster. Angie recalled a recent trip to western North Carolina after Hurricane Helene, where they mobilized aid within just 48 hours.
The deadly storms that occurred in May resulted in 20 deaths, destroying more than 800 homes and businesses in Kentucky.( Photo credit: WBIR)
“ Something just pulled my heartstrings and told me we should be down there,” she says.“ That was one of the most devastating things I’ ve ever seen— and one of the most rewarding as well.”
Driven by a belief in karma and community, the Gultices emphasize the importance of doing good, whether for customers, friends, or strangers.
Driven by a belief in karma and community, the owners of Xtreme SXS Powersports emphasize the importance of doing good, whether for customers, friends, or strangers.( Image: Facebook)
“ If we can help lessen that burden for a community or even one person, then it’ s worth it,” Angie adds.
Other small businesses also backed the cause, contributing sponsorships and donations.
The Gultices say they will deliver the funds directly to Kentucky organizations to ensure the money reaches those who need it most.
Polaris Adventures surpasses two million customer rides
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Polaris Adventures, the powersports vehicle rental experience from Polaris, announced June 4 that it hit the two-million-customerride milestone, with over 250 local Outfitters helping riders explore outdoor destinations.
“ Two million rides is more than a number, it’ s a reflection of the growing passion for outdoor adventure,” says Gray Rentz, vice president and general manager of Polaris Experience.“ Outfitters give riders of all skills the opportunity to connect with the outdoors in meaningful ways. It’ s not
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just about offering rides; it’ s about unlocking experiences at popular riding destinations or in a rider’ s own backyard.”
BY THE NUMBERS
• 40 % of its riders are new to powersports
• More than 74.7 million miles driven
• Over 600 adventures are available for customers
• 250 Outfitters across 41 states
• 164 million people are within a one-hour drive of at least one Outfitter
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Since launching in 2017, Polaris Adventures has championed and partnered with small businesses, helping drive their local economies, while making the outdoors and powersports more accessible.
At their core, these Outfitters offer vehicle rentals, but more importantly, they bring deep, on-the-ground knowledge of the most scenic routes, hidden gems, and can’ t-miss attractions in their respective regions.
Every year, Polaris provides Outfitter locations with a new fleet of vehicles, each
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equipped for customer safety and comfort and integrated navigation capabilities, making it easy for riders of all types to participate and enjoy.
In 2022, Polaris Adventures eclipsed one million customer rides and made its international debut in Mexico’ s Baja California peninsula and Wanaka, New Zealand.
“ Polaris is passionate about introducing people to the unique possibilities and experiences powersports can create in the outdoors,” Rentz says.
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