www . PowersportsBusiness . com
18 • July 2025 • Powersports Business
Denago’s exclusive factory tour reveals new models, in-house manufacturing, and the brand’s vision for the U.S. market
PROTOTYPES AND PRODUCT DEVELOPMENT
A modern office building fronts the Zhejiang Taotao Vehicles factory located in Jinyun Country, Zhejiang Province, where Denago’s vehicles are built.
Among the most exciting aspects of the visit was an early look at upcoming products. One standout was an all-new fuel-injected pit bike prototype, set to hit production lines early next year. Another was the prototype Freelander 550, a 4WD utility quad powered by a 550cc 4−valve SOHC engine with highand low-gearing and shaft drive.
BY BRENDAN BAKER EDITOR-IN-CHIEF
These previews helped illustrate Denago’s intent to not only compete but innovate in the U.S. powersports market — bringing thoughtfully designed, performance-driven machines to market at prices that are below the competition without cutting corners. That’s the mission of this value brand.
In the rapidly evolving off-road powersports segment, one brand is making a name for itself by combining modern manufacturing, aggressive pricing, and a deep commitment to dealer relationships: Denago Powersports.
A premium extension of Zhejiang Taotao Vehicles — much like Lexus is to Toyota — Denago officially entered the U.S. powersports market in July 2023. Less than a year later, the company invited a select group of U.S. dealers and media representatives to China for an exclusive behind-the-scenes tour of the factory where Denago dirt bikes and ATVs are manufactured.
Brad Tews and his stepdaughter Raegen Yuncker were part of the dealer contingent to make the trip to China from Ohio. Tews owns East Central Motorsports, a valuebrand focused dealership based in Kent, Ohio. We caught up with him recently for a Power Hour podcast and he reiterated how impressed he was with the factory tour and the engineers who work with Denago from its parent company Tao Holdings.
The trip took place from April 17−25 and included dealers from Florida, Ohio, West Virginia, and California, as well as representatives from the media. Key members of the Denago U.S. team were also in attendance, including General Manager David Garibyan, National Sales Director Johnny Hayes, former marketing manager Steve Lawler, and newly appointed marketing manager Kevin Duke.
AFFORDABLE OFF-ROAD FUN And speaking of value, Denago’s value proposition is clear: rugged, feature-rich machines that get more families into powersports . Entry-level dirt bikes start at just $699 with the MX model, a kid-friendly 107cc bike equipped with an automatic centrifugal clutch and electric starter. The semi-auto MX1 steps up to larger wheels and a 4−speed transmission for $849, while the MX2 adds a manual 125cc engine and
The factory is a sprawling complex that manufactures Denago’s off-road vehicles, as well as golf carts and Go Trax electric scooters and bicycles.
This new section of the factory will construct largercapacity vehicles for Denago.
integrated approach to quality control. In addition to production lines, the factory also serves as a hub for research and development. Visitors saw firsthand how Denago’s American team collaborates with factory engineers to develop vehicles that meet the specific demands of U.S. consumers.
modern facility houses more than 2,000 skilled workers who collectively produce around 450,000 motorcycles and a similar number of ATVs annually. Unlike many OEMs, Denago builds its own wiring harnesses in-house, a labor-intensive process that underlines the company’s vertically
BUILT FOR THE FUTURE The group toured Denago’s primary manufacturing facility — an expansive 1.3 millionsquare-foot plant constructed in 2018. The
