Powersports Business January 2026 | Page 7

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FINANCE

Powersports Business • January 2026 • 7

Adventure Lifestyle teams with Octane to launch new in-house finance program

Adventure Lifestyle is expanding its retail firepower with a new branded financing arm— Adventure Lifestyle Finance— built in partnership with fintech lender Octane. The program goes live this month across the company’ s 20 Adventure Powersports and Adventure Marine stores, offering buyers exclusive financing options on new and pre-owned units.
Adventure Lifestyle
The program will go live this month across the Adventure Lifestyle group’ s 20 powersports and marine dealerships, offering buyers exclusive financing options on new and pre-owned units.( Image: Octane Lending)
DEALER FINANCIAL SNAPSHOT
says the move is designed to simplify the purchase process and boost accessibility at a time when interest rates and consumer hesitancy remain key industry hurdles.
“ We are thrilled to partner with Octane to launch Adventure Lifestyle Finance,” says Kris Price, VP of Adventure Lifestyle.“ This lets us enhance the customer experience with exclusive financing opportunities that make it easier than ever to own their next powersports vehicle. Every adventure should be accessible.”
Octane’ s national sales manager, Josh Norton, said the partnership aligns with the company’ s push to streamline the buying journey:
“ At Octane, we understand the passion behind powersports ownership. This collaboration lets us deliver exceptional financing solutions and a seamless approval experience so customers can get out on the trails without delay.”
The rollout will be paired with dealership promotions designed to drive early adoption and boost year-end sales. Dealers within the Adventure Lifestyle network will begin offering competitive rates, flexible terms, and faster approvals through Octane’ s digital platform.
Adventure Lifestyle operates 20 powersports dealerships and 11 Custom Truck Centers nationwide. For more information, visit adventurelifestyle. com.

NORTHWEST-11.7 % Parts Department-0.5 % Service Department-6.6 % Major Units-6.4 % Overall

WEST-7 % Parts Department-5 % Service Department-6.6 % Major Units-6.4 % Overall

UNITED STATES-4.9 % Parts Department 0.2 % Service Department-2.7 % Major Units-2.5 % Overall

MIDWEST-1.2 % Parts Department 0.8 % Service Department 2.7 % Major Units 2.1 % Overall

SOUTH-5.2 % Parts Department 2.2 % Service Department-2.1 % Major Units-1.9 % Overall

NORTHEAST-0.8 % Parts Department 1.5 % Service Department-4.6 % Major Units-3.5 % Overall

NOVEMBER 2025 VS. NOVEMBER 2024
In November, dealers nationwide saw a 2.5 % decrease in combined same-store sales compared to the same month last year, according to composite data from more than 1,800 U. S. dealers that use Lightspeed DMS. For major unit sales, the Midwest was the only region in the black, up 2.7 %. Both the Northwest and the West decreased 6.6 %, followed by the Northeast and the South, down 4.6 % and 2.1 %, respectively. In services, the South increased by 2.2 %, followed by modest gains from the Northeast, 1.5 %, and
the Midwest,. 8 %. The West had the largest service sales decrease at 5 %, followed by the Northwest with. 5 % drop. As for part sales, the Northwest was hit with a double-digit decrease of 11.7 %. Other signifi cant losses were in the West, down 7 %, and the South, down 5.2 %. The Midwest dropped 1.2 %, and the Northeast decreased by just. 8 %. For combined revenue, both the Northwest and the West were down 6.4 %, followed by the Northeast and the South, both dropping 3.5 % and 1.9 %, respectively. The only combined revenue gain was in the Midwest, which was up 2.1 %.
PARTS SALES Parts revenue was up at 767 dealerships and down at 1,107
SERVICE SALES Service revenue was up at 911 dealerships and down at 935
MAJOR UNIT SALES Major unit revenue was up at 732 dealerships and down at 935
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com