4 • January 2026 • Powersports Business

BRP has named longtime automotive executive Denis Le Vot as its next president and CEO, effective Feb. 1, marking a major leadership transition as José Boisjoli retires after more than two decades at the helm.

Le Vot, an external hire from Renault Group, most recently served as CEO of the Dacia brand and brings more than 30 years of global automotive leadership experience

Le Vot, an external hire from Renault Group, most recently served as CEO of the Dacia brand and brings more than 30 years of global automotive leadership experience to BRP.( Photo: BRP Inc.) to BRP. He will also join BRP’ s board of directors. As part of the transition, Pierre Beaudoin will become the board chair, while Barbara Samardzich will remain the lead independent director.

The appointment follows Boisjoli’ s previously announced retirement and signals continuity in BRP’ s long-term strategy while adding outside perspective. Boisjoli

spent 36 years with BRP, including 22 years as president and CEO, guiding the company from a Bombardier spin-off into a publicly traded, global powersports powerhouse.

“ Denis is poised to leverage his expertise to create value for all our stakeholders,” Samardzich says.“ The automotive industry shares many similar dynamics with powersports, and his experience managing global brands and dealer networks will be an important asset as BRP advances its M28 strategic plan.”

At Renault, Le Vot built a strong reputation as a brand builder and international operator. Under his leadership, Dacia achieved record market share in Europe, and its Sandero became Europe’ s best-selling vehicle across all channels in 2023.

He was widely viewed as a leading internal candidate for Renault’ s CEO role and earned multiple industry accolades, including Autocar CEO of the Year.

“ I’ m truly excited to lead BRP into a new chapter,” Le Vot shares.“ BRP’ s reputation for bold design, technology and market-shaping products is unmatched. I look forward to working with the teams to further enhance the customer and dealer experience.”

The move brings a seasoned executive with deep experience in global dealer networks, operations and brand-led growth at a time when BRP continues to push international expansion and long-term innovation.

Boisjoli said the transition comes at the right moment.“ BRP is the best-positioned OEM in the industry, and the timing could not be better to hand over the wheel to Denis.”

Le Vot will officially assume the role on Feb. 1, 2026. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492

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Hall’ s Harley-Davidson in Springfield, Illinois, has been acquired by Rhett, Trent and Linn Simpson from longtime owners Stan and Pat Hall, ending more than six decades of family ownership at the dealership.

Founded in 1962, Hall’ s Harley-Davidson has been a cornerstone of the Springfield riding community since Stan Hall entered the business as a bicycle mechanic before purchasing the Harley-Davidson dealership with his wife, Pat. Over the years, the Halls expanded the dealership to larger facilities to support continued growth and better serve customers.

“ It is a bittersweet moment when you think about selling the Harley-Davidson dealership that you and your family have painstakingly cared for over 63 years,” Stan and Pat Hall said in a joint statement.“ With the help of Performance Brokerage Services, we were able to find a buyer that we felt comfortable entrusting with the future of our Harley-Davidson family.”

The Hall legacy extended into the next generation when their daughter, Diane Hughes, joined the business full-time in 1997. Diane and her husband, Larry Hughes, have overseen day-to-day operations in recent years, maintaining the dealership’ s deep roots in the local riding community.

The buyers— Rhett, Trent and Linn Simpson— are second-generation Harley- Davidson dealers and owners of Andrae’ s Harley-Davidson in Urbana, Illinois. The acquisition marks their second Harley-Davidson dealership and expands their presence in the Illinois market.

“ The Simpsons couldn’ t have been a better family to pass the wrench,” says Courtney Bernhard, partner at Performance Brokerage Services.“ After six decades of ownership, we knew it had to be the right buyer to carry on the legacy.”

George Chaconas, senior partner at Performance Brokerage Services, noted the significance of the transaction.“ Having exclusively represented Stan and Pat Hall following their 63 years of ownership, this transaction carried significant history and emotion,” he said.

The Simpson family said the brokerage team played a key role in the acquisition process.“ Being our first time going through an external buy-sell, we had an abundance of questions, and Courtney was always available to answer and make suggestions,” Rhett, Trent and Linn Simpson added.

Following the sale, the dealership will be renamed Simpson’ s Harley-Davidson and will continue operating from its current Springfield location.

Hall’ s Harley-Davidson in Springfield, Illinois, has been acquired by Rhett, Trent and Linn Simpson from longtime owners Stan and Pat Hall, ending more than six decades of family ownership at the dealership.( Photo: Google Maps)

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