www. PowersportsBusiness. com Powersports Business • February 2026 • 27

6. BRIGHTLINE DEALER ADVISORS – ACCELERATED EARNINGS REINSURANCE PROGRAM

This reinsurance program accelerates F & I earnings, allowing dealers to recognize premium revenue in as little as 13 months instead of traditional long-tail earning curves. MSRP: $ 169

7. BRONCO ATV & UTV – HEAVY DUTY MAGNETIC DRAIN PLUGS

Bronco’ s magnetic drain plugs capture metal debris during oil circulation, helping extend engine life while offering a visual diagnostic during oil changes. Reinforced hex heads improve durability and ease of service. MSRP: $ 24.95 | Distribution: WPS, Castle Sales, Automatic, Sun & Snow, Gamma

8. BURLY BRAND – TITAN HAND GUARDS

Constructed from steel for maximum durability, Titan Hand Guards protect hands from debris, brush, and weather while delivering aggressive styling. A bolt-on upgrade with strong visual impact and practical protection. MSRP: $ 142.95 | Distribution: Drag Specialties, Parts Unlimited

9. CALIFORNIA HEAT – 7V HEATED MUFFIE HANDWARMER

The Heated Muffie offers a wearable alternative to bulky gloves by delivering 360-degree battery-powered hand warmth. Water-resistant materials, adjustable fit, and phone compatibility expand its appeal beyond riding. MSRP: $ 135 | Distribution: Direct

10. CARDO SYSTEMS – BEYOND GTS HELMET

The BEYOND GTS integrates premium audio, Dynamic Mesh Communication, voice control, crash detection, and an active rear brake light into a smart helmet platform. Carbon fiber construction and upgradeable electronics future-proof the design. MSRP: $ 1,199 | Distribution: Cardo Systems

READERS

OWNER / PARTNER / PRESIDENT / CEO MANAGER VP & GM

have more than 2 locations

September 2024 • Volume 27, Number 9

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Offering daily touch-points for a well-rounded industry experience!

November 2024 • Volume 27, Number 11

www. powersportsbusiness. com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Father-daughter duo share passion for dealership

NVP impresses in Milwaukee!

Events, Podcasts, Webinars, Market

Data Book & Custom Content

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Father-and-daughter duo Mike Venziano and For 2025, Polaris offers an expanded warranty across

Misty Rohdes own Rich’ s Yamaha of Lockport, the Ranger lineup, new trim offerings, refreshed style,

Illinois, and passionately run their dealership updated colors, and graphics on select models, and alongside other family members. upgrades to its RZR Pro line. Photo courtesy of Polaris

Accelerate opens early bird registrations!

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For those adding the Powersports Business Accelerate Conference to their 2025 calendars, we invite you to register today to receive the early bird discount!

3

In a nostalgic return to its roots, the Best Operators Club( BOC) just celebrated its 36th anniversary in Madison, Wisconsin— the very place where it all began in 1988.

Service tech buys dream dealership, continues wrenching

4

The 2024 North American NVP Product Expo at the newly expanded Baird Center on September 7−8 exceeded expectations and broke new ground with its extensive floor plan.

SCAN FOR MORE DETAILS

See page 24

Dealer shares racing and b