WHAT RIDERS CAN EXPECT The Free Snowmobile Rides program is open to riders of all experience levels, from firsttime participants to seasoned snowmobilers. Each session includes a safety briefing, use of protective gear, and guidance from |
experienced outfitters. Riders will demo current Polaris snowmobiles during a one-hour, |
guided on-trail ride. Polaris reported that last year’ s program reached capacity within |
weeks, prompting the company to bring the initiative back for 2026. |
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ARCTIC CAT CONTINUED FROM PAGE 24
CEO of Arctic Cat.“ As we continue to define our path forward, it’ s critical that we provide attractive financing opportunities that support dealer profitability and help drive sales.”
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Northpoint President and CEO Dan Radley said the collaboration builds on established industry relationships and aligns with Arctic Cat’ s renewed dealer-first strategy.
“ Arctic Cat is a strong and respected brand, and we’ re excited to support their dealer network with financing solutions designed to help dealers operate with confidence,” Radley notes.
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Since acquiring Arctic Cat in April 2025, company leadership has emphasized strengthening dealer partnerships through improved support, service, and value-driven programs. Erik Nelson, vice president of sales for Arctic Cat, said Northpoint’ s approach fits that strategy.
“ As we grow our dealer network and pursue new opportunities in open markets,
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Northpoint gives us the flexibility and support needed to deliver on our promises to dealers,” Nelson says.
The financing announcement comes as Arctic Cat prepares to launch its MY27 snowmobile lineup later this winter, adding momentum for dealers evaluating brand alignment and inventory planning heading into the next model year.
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