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Powersports Business • December 2025 • 19

Segway Powersports recently introduced the AT10 W Mud at EICMA 2025, its newest ATV that is purpose-built for deep mud, wetlands, and forest trails that pairs high output performance with rider-friendly intelligence to help enthusiasts and professionals handle harsh conditions with greater control and confidence.

The AT10 W Mud is equipped with a 999cc 4−stroke twin-cylinder engine. It features a 97hp powertrain, supported by a wide stance for stability, and 12.6 inches of ground clearance to clear roots and ledges. A standard 4,500−lb. winch provides reliable extraction when a crossing is deeper than expected. The machine is configured for up to one meter of water wading, with intake routing, electrical protection, and drainage measures that support repeated immersion in mud and standing water.

Customizable components and accessories can be tailored for year-round use, while mud-focused tires and chassis geometry ensure traction and composure. Users can also add a snowplow for winter operations, as well as underbody protection, a rear bumper, and cargo storage. The optimized cooling layout is designed to reduce heat.

Riders can connect to the Smart Moving app, enable navigation and communication, visualize progress with off-road map guidance, and pair Bluetooth audio headsets or helmet systems to stay contactable.

The AT10 W Mud is versatile enough to apply to several applications. Landowners would value its power delivery and route flexibility. Off-road enthusiasts can confidently ride through deep mud and tight technical terrain. For competitive riders, the AT10 W MUD is fine-tuned to maintain momentum through the sections where traction and visibility are hardest to hold.

Segway Powersports did not announce any specific pricing or release dates for the AT10 W Mud.

American Honda is reinforcing its commitment to the powersports industry with two major announcements this week: the company will return to AIMExpo 2026 in Anaheim, California, and invest $ 9.6 million to modernize its North Carolina Manufacturing( NCM) facility, home of Honda’ s ATV production in the U. S.

At AIMExpo 2026, taking place Jan. 7 – 9, Honda will showcase its latest motorcycles, ATVs, and side-by-sides in a 50−by−30−foot booth on the main show floor. Dealers and attendees can expect product news focused on Honda’ s street lineup, as well as insights highlighting the brand’ s continued commitment to innovation, accessibility, and dealer collaboration, according to Honda.

Honda’ s powersports sales team will also host a regional dealer meeting during the event to review 2025 performance, introduce new products, and outline key opportunities for the year ahead.

“ The show is a cornerstone event for our industry, and the 2026 edition will give us the opportunity to share some exciting developments,” says Colin Miller, manager of experiential marketing at American Honda.

“ Face-to-face connection is an integral part of how we do business,” adds Bill Savino, director of powersports national sales.“ We look forward to meeting with dealers to reflect on the past year, share key plans for 2026, and strengthen the partnerships that power Honda.”

AIMExpo concludes the day before the AMA Supercross opener at Angel Stadium, where fans can watch Honda HRC Progressive riders showcase the race-proven CRF motocross lineup.

Meanwhile, in Swepsonville, North Carolina, Honda is making a major investment in domestic manufacturing, announcing a $ 9.66 million modernization project at its NCM facility. The project will enable the plant to produce key ATV components in-house, including fenders, covers, and other assembly parts, thereby enhancing efficiency and flexibility while creating 18 new jobs.

Massimo Group announced Oct. 14 an expansion of its UTV lineup with the addition of the Buck 450 4WD UTV and the T-Boss 900L Crew UTV.

This expansion, Massimo says, is an investment in its product offerings, giving customers more choices across both entry-level and premium categories.

In partnership with one of the nation’ s largest farm and ranch stores, the first shipment of these new models began arriving in dealerships across the country in November, with additional deliveries continuing through the holiday season.

The investment includes the installation of new electricpowered equipment and a plastic pelletizer system designed to recycle material scraps, aligning with Honda’ s global resource circulation and carbon reduction goals.

“ By equipping Honda North Carolina Manufacturing with new capabilities to build key parts for our products right here at the facility, we can continue growing our ATV business in North Carolina,” shares Lynne Hedrick, NCM site lead.

Originally opened in 1984, the NCM now serves as Honda’ s

Massimo says this initial rollout— comprised of multiple units across its model portfolio— will help establish a strong foundation for next year’ s expanded sales and product placement strategy, reinforcing the company’ s continued focus on growth, quality, and nationwide reach.

“ We continue to invest in expanding our product lineup and deepening our partnerships with our retail partners,” CEO David Shen says.“ The Buck 450 and T-Boss 900L represent our ongoing commitment to deliver high-quality vehicles that provide exceptional value for our customers.”

Some of the UTV model highlights include:

BUCK 450 4WD UTV

• 352cc liquid-cooled EFI engine( 25 HP)

• Automatic CVT with on-demand 4WD

• Independent suspension, 11−inch ground clearance

T-BOSS 900L CREW UTV

• 812cc 3−cylinder EFI engine( 52 HP)

• Crew seating for up to six passengers

• 10−inch touchscreen display with GPS

• Hydraulic-assist dump bed and full LED lighting

• Premium comfort and all-terrain capability

The AT10W Mud is purpose-built for deep mud, wetlands, and forest trails, versatile enough to suit landowners, weekend enthusiasts, and competitive riders.( Photo: Segway)

Honda’ s powersports sales team will also host a regional dealer meeting during AIMExpo to review 2025 performance, introduce new products, and outline key opportunities for the year ahead.( Photos: American Honda)

exclusive ATV production facility in North America, manufacturing the FourTrax and TRX series while also producing outdoor power equipment. The facility employs approximately 600 associates and represents more than $ 395 million in total capital investment.

As Honda prepares for AIMExpo and invests in U. S. manufacturing, both initiatives, the company says, underscore its ongoing commitment to dealer relationships, American production, and innovation across its powersports lineup.

The T-Boss 900L Crew UTV has an 812cc 3-cylinder EFI engine, crew seating for up to six passengers, and a hydraulic-assist dump bed.( Photo: Massimo)