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Powersports Business • December 2025 • 15

The ORMHOF ceremon y is unique in that way. Yes, it’ s a celebration of elite accomplishments, but it’ s also a gathering of people who understand the sacrifices behind every win and the journey behind every breakthrough.

• What is the legacy you are building for your business, your customers, and your community?

• What stories will represent your dealership years from now?

• Which relationships, innovations, and acts of service will outlive the monthly numbers?

The brands and dealerships that endure— the ones that become generational names— are those grounded in something deeper than transactions. They are built by owners and teams who are driven by passion, built by families who show up not just for the business but for the people in it, and built on the belief that powersports changes lives.

Bob Fox embodies that spirit. His induction wasn’ t just a celebration of the past; it was a reminder of what the future of this sport must continue to be: bold, innovative, family-rooted, and community-driven.

Bob Fox( center), founder of the Fox Factory, celebrated by family at the Off-Road Motorsports Hall of Fame ceremony!

Walking out of that ballroom, I felt more committed than ever to the work we do as leaders, marketers, dealers, and storytellers in this industry. Moments like this remind us that our job isn’ t simply to sell machines. It’ s to foster a lifestyle, elevate a community, and preserve the legacy of those who built the path we ride on today.

Congratulations again to Bob Fox— an icon whose influence will continue shaping off-road for generations. And thank you to the Off-Road Motorsports Hall of Fame for giving our industry a place where legacies live on.

As we close out the year, let’ s take inspiration from the legends among us and recommit to building something worthy of being remembered.

Till next time, shiny side up and checkered flags!

Melissa Coffey is a two-time Powersports Business“ Women With Spark” award winner and a longtime powersports and motorsports industry leader with deep expertise in brand building, demand generation, and growth strategy. She now leads Catch Strategy— her boutique consultantcy providing fractional CMO-level marketing leadership, strategic planning, and execution support for companies across the powersports and motorsports markets.

B R O K E R A G E S E R V I C E S

CORALVILLE, IOWA

ACQUIRED BY Junge Automotive Group from Mike & Pat McGrath

GEORGE C. CHACONAS COURTNEY A. BERNHARD JUAN C. PARDO

For a confidential consultation, please contact us: Harley-Davidson & Powersports Division George C. Chaconas, Senior Partner, CBI / M & AMI Office: 813. 569. 6250 | Cell: 813. 245. 2535 Email: george @ performancebrokerageservices. com

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