SALES TRAINING
One of the organization’ s core offerings is its Mastering Sales training program, which focuses on helping dealership salespeople develop territories, prospect for new customers and use demonstrations as a closing tool.
“ There’ s really not much that isn’ t discussed in that program that wouldn’ t help develop a salesperson,” Whittaker said.
For Healy, however, the most important lesson for dealership sales teams remains simple: put equipment in front of customers and let the product prove itself.
“ You got to have confidence in your product and you got to put it in front of people— that’ s the biggest thing,” Healy said.
For more information about NAEDA membership, visit www. naeda. com / membership. Questions can be directed to jwhittaker @ naeda. com.
“ You got to have confidence in your product and you got to put it in front of people.”
TOM HEALY, NORTH AMERICAN EQUIPMENT DEALERS ASSOCIATION( NAEDA)
NAEDA staff
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