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CONTENTS
VOLUME 88 | NUMBER 5
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At the Helm
Investing in those who invest in our products by Madelyn Hubbard
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Industry News
The most current stories from the boating industry.
Sales & Marketing
Winning the sale after“ Let me think about it” by David Gee
Sustainability in Manufacturing
10 How OEMs are working to minimize and monitor their environmental impact.
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Propelling the Future
16 NMMA shares what technologies can ensure boating remains sustainable and resilient.
Moving Forward with Decarbonization
18 Companies show dedication to reducing the industry’ s overall carbon footprint.
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Industry Voices
From job to career: What it takes to retain talent in the marine industry by Capt. Brett M. Sause
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Market Trends: Electric Boats
As interest grows, OEMs continue to invest in electric boats and propulsion systems.
Profiles in Leadership
Wanda Kenton Smith profiles NASBLA’ s CEO, Tom Guess.
In the Current
32 If you’ re gonna use AI... by Glenn Hansen
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www. boatingindustry. com july / august 2025
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