Manufacturers advocate for sustainability by supporting clean up events, habitat restoration and other conservation programs. And while these are impactful and important efforts, there are other initiatives underway that require greater commitment and operational changes.

Companies are advancing research into sustainable materials, optimizing manufacturing efficiency, recycling and reducing waste and developing cleaner power solutions, and there are multiple reasons why.

Many of these efforts reduce costs and increase operational efficiency. They are also a response to evolving standards and regulations.

Additionally, according to a Global Consumer Insights Pulse Survey,“ Consumers have made up their mind about sustainability, and they are willing to pay a premium for it. In our February 2023 survey, more than 70 % of respondents said that they were willing to pay more for sustainably produced goods‘ to some or to a great extent.’”

Sustainable practices are appealing to consumers; they boost brand reputation and attract new audiences.

So numerous manufacturers are streamlining operations and developing clean power solutions while ensuring they closely track environmental impact factors to gauge changes. To understand the depth of their commitment, Boating Industry learned how Brunswick Corporation and Yamaha Marine are putting sustainability into practice.

10 july / august 2025 www. boatingindustry. com