PERSONAL AND PROFESSIONAL DEVELOPMENT
information that shows off your work , demonstrates a commitment to your industry , and proves the value you bring to an organization .
Similarly , online platforms can help you promote your organization ’ s services , keep visitors informed of facility and staff updates or events , engage with current and potential customers or visitors , provide an inside look at daily operations , and highlight key accomplishments of the entire team . If you are considering an organizational social media account , check with leadership to make sure they are on board with the idea , and find out if there are specific rules you need to follow to align with company standards , policies or procedures . It is possible that your facility already has a social media presence , so you may be encouraged to utilize established platforms to share maintenance department updates and information . The following are specific steps you can take to elevate your personal and / or organization ’ s brand through social media .
Organization example : Sod Shop , Inc . | @ sodshopinc | / sodshopinc
Choose your platforms wisely When deciding which social media platform ( s ) to use , consider your audience , goals and content . If your anticipated followers are younger , Instagram may be your best option , while older audiences may respond better to Facebook . If you are establishing a social media presence for your organization and have the option , you may want to poll current customers or visitors to determine their preference . In addition to your target audience , it is also important to consider your social media goals and the type of content you would like to share when determining which platform to use . For example , if you are mainly interested in posting visual media , Instagram is a great choice . On the other hand , if you are planning to post more text-heavy , informative posts , or would like to promote events sponsored by your organization , then Facebook might be the better option . For simplicity , it may be best to choose one platform and execute it very well . The more social media accounts you have , the longer it will take and the harder they will be to maintain . Don ’ t forget to delete accounts you ( or your organization ) are no longer using !
Establish a consistent brand If you choose to use more than one social media platform , make sure you are consistent across all accounts . Use the same profile and header photos , account name , account handle and / or latter part of each URL , and color scheme throughout each .
Individual example : Tom Jeffries Turf | @ tomjeffriesturf | / tomjeffriesturf
Share your new account ( s ) Once you have created accounts , you need to attract followers . For personal accounts , you can do this by notifying your network via email ; or , if you use LinkedIn , send private messages or share the information in a LinkedIn post . Similar to LinkedIn , Facebook also has industry-specific groups you can join , which can help you expand your network . Organizations can include social media account information in electronic or print newsletters , post signs around the property , and add URLs and handles to business cards .
TIP : Include your URLs and handles on your resume and online portfolio ( more on that later ). Professional sportsfieldmanagementonline . com November 2021 | SportsField Management
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