PERSONAL AND PROFESSIONAL DEVELOPMENT

By Erin Wolfram and Melissa Johnson

In our previous article on Professional Branding , we discussed the importance of creating a LinkedIn profile to help you elevate your online presence and build your personal brand . Now , we will focus on how you can effectively utilize other social media platforms and online portfolios to promote yourself professionally , as well as how they can contribute to attracting and retaining clients , customers , or visitors for your organization .

ELEVATE YOUR BRAND THROUGH SOCIAL MEDIA Many of you may already have personal social media accounts for use with friends , family and social acquaintances . Utilizing social media is also a great way to build your professional brand and market yourself to potential employers , especially if done well . Within the sports field management industry , using social media for professional purposes can be particularly effective because your achievements often can be proven through photos that tell a compelling visual story . If you decide you would like to start using social media platforms such as Facebook , Twitter and / or Instagram for professional use , it is strongly recommended that you have separate personal and professional accounts , since the purpose of each is likely very different . You will want to keep professional accounts public so potential employers can find you and learn more about your professional achievements . It is important to post regularly and share

36 SportsField Management | November 2021 sportsfieldmanagementonline . com