PERSONAL AND PROFESSIONAL DEVELOPMENT
social media accounts , whether personal or associated with your facility , can help potential employers access an inside view of your achievements .
Post content regularly Remember , the type of content you post should reflect your personal or organizational brand , so be strategic in what you share , and keep it positive . Photos and videos typically receive the most engagement , so try to include media with each post , along with an appropriate caption explaining the photo or media . Get in the habit of taking pictures at work to capture moments you can share on social media . Also , do not be afraid to show your fun side . While professional social media accounts should focus on professional information , fun photos of crew team building activities or the mysterious cat that keeps showing up during a baseball game can add a nice , personalized touch . Finally , try to post at least once per week to keep your audience interested and engaged .
TIP : Always carefully proofread your content before posting . You do not want a typo or error to distract from the purpose of your post !
CONTENT IDEAS : High-quality facility photos Event announcements Photos of staff outings or appreciation events Four-legged crew members ; everybody loves turf dogs ! Fun facts about the facility or industry Customer / visitor appreciation posts Informative announcements , such as rain delays or closures Player spotlights Throwback photos
Ticket purchasing information Project updates and progress photos Staff profiles
Sample Post
Sample Post
Engage with your audience Regularly check your social media accounts to see if followers have commented or sent you a private message . It is best practice to reply or respond within 24 hours . Be prepared to deal with negative interactions . Sadly , no matter how hard you try , negative people exist and may comment on a post . If the comment is rational and you can understand the person ’ s perspective , having a professional dialogue addressing the comment is likely appropriate . However , if the comment is especially hateful and not founded on accurate information , it may be best to remove the comment . If necessary , block the person from accessing the account in the future .
DEMONSTRATE YOUR EXPERTISE THROUGH A PROFESSIONAL WEB- SITE OR ONLINE PORTFOLIO In addition to establishing a professional social media presence , it may be beneficial to create a website and / or online portfolio you can use to further demonstrate your commitment to your industry and show your achievements . Initially , this may seem challenging and expensive ; however , you can use free tools such as Wix . com or WordPress , which are content management website building systems that allow you to create an aesthetically pleasing website with little to no technical skills . A web portfolio is beneficial because it can be updated regularly as you acquire new expertise and accomplishments , and you can also add the URL to your resume . Creating a supplemental portfolio in document form saved as a PDF is also recommended , as you can print copies for the hiring committee to share and reference during an interview . Aim for the PDF version to be no longer than 12 pages .
38 SportsField Management | November 2021 sportsfieldmanagementonline . com