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Polaris recently provided an overview of the powersports industry and the company’ s long-term strategy.

Said Mike Speetzen, Polaris CEO,“ Our teams are focused in the right areas to not only continue our leadership in powersports but also to improve the financial strength of Polaris, which I believe will ultimately lead to creating shareholder value.”

Speetzen said the current market environment needs some context and he felt it was a good opportunity to provide an update on market conditions.

“ The point of this discussion is to reinforce the strategy and talk more long-term about the setup that we’ ve got going for the company, which we think is strong when we talk about this down cycle that we’ re in. It’ s a bit staggering when you look at the number of competitors who are either exiting categories, shutting down completely, or have filed for bankruptcy and gone through that process.”

Speetzen said Polaris is the best house in a recovering neighborhood.“ We’ re trying to work on ensuring that this company is positioned incredibly well so that when the recovery comes, we will be positioned better than anybody else to take advantage of that and grow the company.”

Speetzen said Polaris won’ t respond to all of the channel’ s promotional activity and Polaris will not discount its newer technology.“ Quite frankly, that’ s not sustainable share, so we’ re trying to be as disciplined as we can and make sure that we’ re pointing promo in the right areas, whether that’ s targeted offers to specific consumers, broad offer categories getting aggressive around financing, given that interest rates are likely to stay high for longer.”

– All content for this section provided by PowerSports Business( https: / powersportsbusiness. com /), sister brand to SportsField Management.

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