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“ Lower- and no-alcohol products are continuing to gain popularity with consumers , and brewers are meeting much of the demand ,” says Justin Kissinger , head of the Worldwide Brewing Alliance . “ The category grew by more than 7 % in volume across 10 key global markets in 2022 and this trend is expected to continue . Most of this growth ( 70 %) will come from beer and cider , which make up 75 % of the lower- and no-alcohol category . Meanwhile , in the EU , this rises to 97 % of the market .”

A TASTE FOR ZERO PROOF COCKTAILS

One particular brand that has been rising to the top is Tilden Cocktails . Instead of copying classic drinks that contain alcohol , the zero proof cocktails brand focuses on inventive drinks , like the citrus driven Lacewing , made with cucumber , basil , lychee and Szechuan .

Alongside Lacewing is Tandem , containing notes of tart cherry , American oak , bitter orange and lapsang . Ginger and cayenne deliver a strong kick . Both flavors are now offered in flask-sized bottles for easy transport .

Alcohol-free cocktails seem to hold the spotlight in the no and low alcohol space . According to a new , year-over-year study from behavioral research platform Veylinx , consumer demand is increasing for no-alcohol cocktails .

The study found that demand for zero proof canned cocktails grew by 4 %, with half of respondents claiming they would drink less alcohol if better no-alcohol alternatives were available . This shows opportunity for yet more innovation in the beverage sector .

DEMAND FOR LOW AND ZERO PROOF SPIRITS

Danny Trejo ’ s new line of no-alcohol spirits , called Trejo ’ s Spirits , also aims to provide a variety of options for those looking for zero proof alternatives . The first beverage to make its debut under this new brand is Zero Proof Blanco Tequila . New additions are expected to follow , including a mezcal , London gin , dark rum

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